"How to Create Irresistible Marketing Packages: Jerome's Proven Formula"
Summary
- 📖 Introduction to Shock and Awe Concept: Jerome Lewis introduces the concept of the "Shock and Awe" package, a strategy learned from his mentor Dan Kennedy, aimed at impressing and engaging prospects.
- 🎤 Purpose and Implementation: Jerome explains the purpose of the package – to wow prospects and clients – and demonstrates how he customizes these packages for special clients, using Scotty as an example.
- 📦 Package Contents: Jerome details the contents of the package for Scotty, which include personalized letters, books, a Rubik’s Cube, testimonials, and other customized items relevant to Scotty's interests and needs.
- ✍️ Personalization and Customization: He emphasizes the importance of personalizing the package, mentioning signed books, handwritten notes, and items that specifically address the client's challenges and interests.
- 💡 Strategic Relationships: Jerome discusses the strategic importance of investing time and resources into creating customized packages for building and maintaining valuable business relationships.
Insights Based on Numbers
- $50 Value: Jerome mentions that the package he put together is worth a minimum of $50, reflecting the investment he makes in creating a lasting impression on potential clients.
- 7.95 Shipping: The cost of shipping the book purchased by Scotty, highlighting the additional effort Jerome puts into exceeding client expectations.
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