With Jonny focused on preparing to lead his first ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especially well with last week’s episode about show intros.

You may think that branding your podcast begins with the name and ends with your show art. Not so. There is so much more to it, and it’s vitally important that you get it right from the beginning.

In this episode of The Showrunner, we discuss all of the following:

• The inevitable awkwardness of hitting “record”
• Why Jon was right about choosing branding as the topic for this early episode
• What is branding for a podcast, anyway?
• How Jon came up with the branding for Hack the Entrepreneur (and how it has been essential to the show s success)
• How Jerod came up with the branding for The Assembly Call (and how it has been essential to the show s success)
• Practical tips for how to determine the right branding for your show
• Why it s essential to dive deep into the content already being consumed by your target audience
• Does The Showrunner need branded moments?
• Why Jerod decided to add a cold open to episodes of The Lede
• What Jon learned about the importance of a consistent format by listening to 100 episodes of Internet Business Mastery
• How we want The Showrunner to stand out in the podcasts-about-podcasting niche

Plus, there are seagulls. Yes, seagulls.

Listen, learn, enjoy …

Listen to The Showrunner below ...