Michael:
Welcome back to “Irresistible Communication”.
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Two minutes, twice a week.
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No nonsense advice on
leadership communication.
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Contrary to what some storytelling
coaches want you to believe.
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In the end, there's only
one thing you need to really
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understand about storytelling.
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And it's this question: what happens next?
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I mean, of course, you can say
a lot more about storytelling.
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For example, the hero's
journey is a great concept.
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Or the show don't tell
principle is useful advice.
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But in the end, all of that is
optional because the only thing
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that matters is whether your
audience is curious to learn more.
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If you nail that, it doesn't matter
whether it's through the hero's
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journey or some other fancy framework.
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Storytelling really, isn't a mystical
art locked behind gates of complexity.
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At its core, it's simple, straightforward
and something anyone can absolutely do.
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Just tap into your audience's curiosity!
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That's it.
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If your audience wants to
know more, you've nailed it.
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Even if you've never heard of the hero's
journey or any other storytelling formula.
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When your story makes people
sit up and wonder what's next,
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you're telling a great story.
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“What happens next?” Is the only
question you need to ask for that.
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The better you understand your audience's
needs, their desires, their questions,
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the easier, it will become to find a
compelling answer to that question.
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If it's using the hero's
journey, that's totally fine.
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It means you're using it right.
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But if you've never
heard of it, don't worry!
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The more important information
is to know your audience.
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So, what is your audience dying to know?
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Keep lighting the path and
share this with a friend.
