Cristina Ziliani is the Professor of Loyalty Marketing and CRM at the University of Parma, Italy, where she has been leading the “Loyalty Observatory” for an incredible 20 years.

In this episode, she shares the work they do for the Italian loyalty community, which includes loyalty research, consulting and education across the entire field of loyalty, CRM, CX, and analytics.

Tom Peace, from The Loyalty People, shares his thoughts on the great work Cristina and her team do, and showcases the insight and conference available from the Loyalty Observatory

Hosted by Tom Peace.

Show Notes:-

1)  Cristina Ziliani

2)  University of Parma

3)  Loyalty Observatory 

4) #171: Loyalty Insights from Italy