In this episode of IMPACTability: The Nonprofit Leaders Podcast, host Josh Hirsch, MS is joined by Julia Campbell to discuss the use of AI in nonprofit fundraising. They explore the benefits of using generative AI to create personalized donor journeys, analyze data for better fundraising strategies, and automate tasks to save time. They also discuss the ethical considerations of using AI, particularly in creating images and storytelling for sensitive topics. The conversation emphasizes the importance of having an AI usage policy and being transparent with donors. Overall, the episode highlights the potential of AI to enhance nonprofit fundraising and improve donor experiences.

Takeaways

• Generative AI can be used to create personalized donor journeys, analyze data for better fundraising strategies, and automate tasks to save time.
• Ethical considerations should be taken into account when using AI, particularly in creating images and storytelling for sensitive topics.
• Having an AI usage policy and being transparent with donors is important to maintain trust and ensure ethical use of AI.
• AI has the potential to enhance nonprofit fundraising and improve donor experiences.

Chapters

00:33 Introducing Julia Campbell

02:22 The Evolution of Digital Fundraising

03:20 The Role of AI in Fundraising

06:14 Ethics and AI in Nonprofit Fundraising

08:36 Using AI to Improve Fundraising

10:59 Analyzing Data for Better Fundraising Strategies

14:24 Creating Personalized Donor Journeys

18:53 Communicating with Different Stakeholders

21:18 Ethical Considerations in AI for Nonprofits

25:35 Transparency and Trust in AI Usage

30:22 The Power and Potential of AI in Nonprofit Fundraising

35:40 Closing Remarks and Contact Information

Guest Bio

Recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis, Julia Campbell is on a mission to make the digital world a better place.

After spending two years in Senegal, West Africa with the US Peace Corps, working with NGOs and local villages, she started her career in the nonprofit sector, in roles that include development, marketing, and program management. In her current role, through speaking and consulting, she guides organizations of all sizes on the best uses of social media and storytelling to build communities, showcase impact, and advance their causes.

Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year. 

Julia launched Social Media for Social Good Academy, the first online training course for nonprofit social media managers. She also founded and organizes the annual Nonprofit Social Media Summit, a live event for nonprofits and hosts the weekly podcast Nonprofit Nation.

View her speaker reel here: http://bit.ly/JuliaSpeaks

Based north of Boston, Julia has happy clients spanning the globe from Moscow to San Francisco. She has provided keynote talks, workshops, and training to Mastercard, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, the Boys & Girls Clubs of America, and Facebook.

Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital storytelling at www.jcsocialmarketing.com/blog.

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