Welcome to our December 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 & 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 series, where experts across the nutraceutical industry discuss the top takeaways from 2021 and areas to watch in 2022! Tune in for our daily episodes to ensure you fuel your innovative thinking into the new year and beyond. 

𝐒𝐩𝐞𝐚𝐤𝐞𝐫: Chris Lee, Managing Director, Vitafoods

Keep up with our 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 & 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 series here: https://feeds.captivate.fm/the-vitafoods-insights/2021-2022-industry-predictions-reflections-/

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Welcome to our December reflections & prediction series. Shall we welcome today's expert?

My name is Chris Lee and I'm the Managing Director at Vitafoods. One of my top takeaways from 2021 was the interest in the gut microbiome category and the role it can play in weight, mental health and immunity. As I look at growth areas in 2022, I believe that consumers will seek out categories like mental well being and cognitive health in order to reduce stress and anxiety and achieve better sleep and concentration levels.