Chill Pretty is more than a boutique. It is a one-stop salon, boutique, and community space built around style, connection, and making women feel welcomed. On this episode of the Whiskey and Wisdom Podcast, Chris Kellum and Tyler Yaw are on location in Surf City, North Carolina with Amber and Michelle, the owners of Chill Pretty Boutique. Chill Pretty is more than a boutique. It is a one-stop salon, boutique, and community space built around style, connection, and making women feel welcomed. Amber shares how her longtime hair career led her to open a small two-chair salon with a boutique attached, and how rapid growth pushed the business into a larger space. Michelle shares how their partnership formed organically as neighbors and turned into a thriving local brand. In this conversation, we talk about building a salon and boutique business, creating a strong community culture, weekly yoga, supporting military families, buying trips to the Vegas market, boutique inventory strategy, Surf City business growth, loyal customers, Black Friday events, and what success really looks like when you are leading a team and serving your community. Whether you love small business stories, boutique fashion, salon culture, Surf City, Topsail Island, or local entrepreneurship, this episode gives a behind-the-scenes look at how Chill Pretty Boutique is growing with intention. Follow Chill Pretty Boutique online and visit them in Surf City, NC. Subscribe to Whiskey and Wisdom Podcast for more conversations with entrepreneurs, creators, business owners, and community builders. Chapters / Timestamps 00:00 Podcast On Location 01:00 Meet Chill Pretty Owners 01:10 Amber’s Salon Journey 02:17 Finding a Business Partner 04:24 Why Add a Boutique 05:49 Brand Name and Loyal Clients 07:41 Community Vibe and Yoga 09:30 Growing Online the Right Way 11:26 Staying Local Not Franchising 12:27 Surf City Shop Strip Culture 13:59 Buying Strategy and Vegas Market 15:30 Style Aesthetic and Quality 17:19 Merchandising and New Inventory 19:12 Sizing and Future In-House Line 20:44 What Excites Them Daily 21:21 Why Mondays Rock 22:33 Favorite Colors and Neutrals 23:09 Color Theory and Workwear 24:06 Next Growth Ideas 25:30 Manifesting New Businesses 27:30 Kids as Motivation 30:28 Going Viral on Instagram 32:27 Advice to Younger Self 34:10 Black Friday Beach Party 35:41 Defining Success and Team 36:42 Where to Find Chill Pretty 38:11 Wrap Up and Thanks

Welcome back to the Whiskey and Wisdom podcast.

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We are on location doing some fun stuff.

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I am your constant co-host

Chris Kellum, with Tyler Yaw.

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And our special guests are the

owners of Chill Pretty Boutique Ms.

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Amber and Michelle.

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Brittany: Hello.

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Chris: Welcome, welcome.

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Before we go too crazy, as you guys

can notice, we are on location.

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We are doing our now annual

trip out to Surf City.

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Mm-hmm.

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Thank you, Ms.

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Brittany Lineberry, for

setting this up for us.

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And this is a beautiful

space, I just wanna say.

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Thank

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Girls: you.

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Thank you.

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Chris: And as you guys haven't

realized, we are sitting right next to

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Sundial Coffee, which is why we have

a ton of that sitting on the table.

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So shout out Sundial.

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Check out that episode.

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Tyler: And it's also 10 o'clock

in the morning, and whiskey

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didn't seem appropriate.

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So…

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It

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Chris: did not.

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Uh, so- We were

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Girls: hoping it

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Chris: would.

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I was like, "I had a bottle in the car."

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Girls: Michelle said, "I'm gonna have

to take a shot before we do this."

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Chris: No, you're good.

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So ladies, tell us a little

bit about yourself, and how you

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kinda came up with this idea.

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Girls: Okay.

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Well…

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Unless, like, you…

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You wanna go first?

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Yeah, you go first.

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Brittany: No, you go

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Girls: first.

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So, I have been a hair

stylist for 20 years.

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Okay.

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And I had my business down

in Wilmington for 16 years.

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I guess I've been doing

hair for 22 years now.

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And with all the growth in the area, I

just, I was like, "I need to be closer."

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I have two children.

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I have a s- a son that's getting ready

to be a senior at Topsail High School.

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Ooh,

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Brittany: okay.

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Girls: And then my daughter is 10, and the

traffic in the morning, it was taking me

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over an hour to get to Mayfair, and- Yes.

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Yep … I just saw all the

growth happening, and I

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wanted to open up something.

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And I had been in a suite salon.

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Chris: Yeah.

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Girls: So I still wanted to

have, like, a smaller area.

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So whenever we first opened, we

had just this unit over here.

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Oh.

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And we only had two chairs.

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Chris: Got you.

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Okay.

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Girls: And the boutique was in the

front, and then there was two chairs.

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And then it grew so much.

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So last year we had the opportunity

to take this over, and so we did.

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But I opened, and within three weeks

I had met Michelle, and I was like, "I

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want her to be my business partner."

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Chris: I love it.

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Yeah.

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Girls: Yeah.

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We were neighbors.

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Chris: Okay.

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Girls: Yeah.

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Yep.

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Chris: I was curious.

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I'm like, "Did you come

in to get your hair done?"

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Or are you just like, she saw

somebody walk past, she's like, "She

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looks like a good business partner."

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Girls: No, she was my neighbor,

and we just became friends.

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And before I opened, she would come

here and help me, like, hang pictures

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and- Yeah … just- We tried to

build, like, a vanity out of wood.

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Yeah, it was- … funny, in the bathroom.

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And then I was cutting her hair one

day, and I was just like, "I, do

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you wanna be my business partner?"

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I always wanted a business partner, I

just wanted it to happen organically.

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Yeah.

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Tyler: Yeah.

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Girls: And so I feel like God

sent her to me, or sent, you know.

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Chris: Yeah.

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Girls: He put us together.

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Chris: I like that.

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Tyler: Were you guys just talking

one day and just kinda, came up?

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Like, you know what?

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We're vibing well.

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You have some really good ideas.

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Like, we get along really well.

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Do you wanna join the fray?

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Is that kinda how that happened?

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Girls: Yes,

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Tyler: it

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Girls: is.

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Yeah.

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Tyler: That's awesome.

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Girls: And we are, we're very

codependent on each other.

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Like, we, we have a very, very,

very good rela- relationship.

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Good.

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Tyler: Yeah.

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Girls: Which is important.

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I love that.

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Tyler: When she asked you first

to be her business partner,

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what was the first reaction?

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Girls: I, I think I was, like,

kinda shocked, 'cause, like, when

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I would come and help, I'm like,

"This is such a cool concept."

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Yeah.

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And I was like, "I would l-

like, this is something."

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A little backstory on me.

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I did go to fashion school for about-

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Chris: Okay

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… Girls: maybe a year.

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Chris: Yeah.

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Girls: And then that didn't work out.

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So I have a l- I've always had,

like, a little itch to get into

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fashion and things like that.

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Gotcha.

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So when she told me, I

was like, "Oh my gosh."

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You know?

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She goes, "Let me ask my husband."

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And I already knew.

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I was like, "Yeah, let me…"

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Like, this is happening anyway.

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Yeah.

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It's happening.

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'Cause I went, I was

like, "Yeah, let me see."

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Tyler: But it

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Girls: was super exciting

to, like, you know.

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And we could not have

grown without one another.

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Like, there is- Yeah … there's

no way that, like, one person

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could do- No … all this.

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Chris: No.

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I mean, just looking at the growth

in general, I know people and friends

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who've worked in salons, and, like, just

running a salon or, like, hair, running

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your own hair business is one thing.

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Yeah.

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But then adding a boutique on

the front that's not just hair

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products, two very different setups.

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Tyler: Yeah.

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That's actually one of my questions.

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What made you wanna have the hair salon

and have the boutique connected with it?

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Girls: Well, it's a one-stop shop.

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I mean, you know, if a woman comes

in to get their hair done and

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she has an opportunity to buy a

cute outfit to go with it, then-

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Chris: Right

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Girls: it's a win-win.

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You know?

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Chris: Oh, for sure.

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She, she leaves the house in, like, yoga

pants and casual, and she comes home-

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Mm-hmm … with the hair did, whole new

outfit, looking like a whole new woman.

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Yeah.

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New mom set up.

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Girls: And they're, like,

hanging out when they're, like,

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you know, processing and stuff.

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It gives them a little

something to do and-

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Tyler: Yeah, makes a lot of sense.

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Like, when my wife and mom and stuff go to

the hair salon and they're sitting there

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for, like, three hours, if they had time

to walk around a boutique, I guarantee you

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they'd spend some money doing that too.

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Yeah.

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Yes.

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Girls: We have clients, and they'll

be like, "What's Chill Pretty?

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It's Chill Pretty, Chill

Pretty, Chill Pretty?"

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Like,

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on the re- or on their bank

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statement.

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Yeah.

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Just in one day.

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Yeah.

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It's like, how many times did

you check out of that place?

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Chill Pretty Hair, Chill

Pretty Boutique, you know.

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Chris: I love that.

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So did you, were you always Chill

Pretty when you had, like, your

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own little spot, or did you, this

name kinda, like, come together?

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Girls: Yes, it came together.

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Okay.

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I didn't, no, it wasn't called this when-

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Chris: Okay.

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That's what I thought 'cause we've

been up here a few times, and we're

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like, "I didn't think it was…"

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Girls: So when we opened,

it was Chill Pretty.

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Okay.

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But when I, like, had my business in

Wilmington, it, it wasn't Chill Pretty.

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Okay.

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Yeah.

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Yeah, it's kind of changed from, like,

it was Chill Pretty Hair Studio to a

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lounge because when we grew, you know.

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Yes.

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Right.

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We changed that.

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So that's about the

only thing that changed.

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Tyler: That makes more sense.

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One thing I've noticed, too, when I

was telling people that we were coming

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up here for our third anniversary

of Surf City, I was like, "Everyone

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else is coming up to Chill Pretty."

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You bring a lot of Wilmingtonians up here.

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Like- Yes … that's very impressive.

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Girls: Yes.

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Yeah.

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We do.

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Most of my clients all followed me here.

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Oh, wow.

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And I have a very good clientele.

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Mm-hmm.

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Very loyal.

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I'm very blessed for all of them.

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Yeah.

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They've all got to know

Michelle and all the girls here,

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and they've stayed with me.

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I mean-

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Tyler: That's awesome.

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Chris: I love it

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Girls: Southport, Raleigh, Carolina Beach.

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Oh, wow.

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Like- Oh, you've

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Chris: done all the spots

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… Girls: and they all drive here.

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Chris: Yeah.

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Girls: Yeah.

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Chris: I hear, like, if you have a good

hairstylist, you'll just go and meet

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them 'cause I have one of my coworkers…

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Tyler: Oh, you're good.

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Girls: Yeah, you're good.

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Chris: Yeah.

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No, one of my coworkers, every

fourth Wednesday she drives to

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Raleigh to get her hair done.

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And I'm like- Geez yeah.

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But she's lived in Wilmington for,

like, I think five years now, and she's

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like, "No, this is my hairstylist.

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This is where I'm going."

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And I'm like, it makes sense 'cause

most guys, if you have a real barber,

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you are like, "This is my barber."

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Girls: Yep.

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Chris: I will drive up to

45 minutes to get a haircut.

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Girls: And that's another point, too.

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Chris: That is a great question.

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Tyler: Yeah.

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Is there something that you

notice that, like, makes people

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wanna come to your, like, over

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Girls: and over again?

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So that's what I was gonna say.

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One thing that we pride ourselves

on is how we make people feel when

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they come through these doors.

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Tyler: Mm-hmm.

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Girls: Yeah.

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We're just, like, gen-

it's just a genuine…

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Like, we're ourselves.

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We don't try to, you know, I don't know.

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It's like we just are,

we just welcome them in.

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If, sometimes if even their ba- like,

we'll hold their babies for them

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while they're getting their hair done.

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Yeah.

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And, you know, we always tell moms,

like, "Please, if you just, you

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know- Need a day out or a minute.

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Because there's a lot of military

families around here- Yes.

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Right … and their husbands are

deployed, and they're lonely.

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Chris: So building a great community

and experience is something that's very

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hard to do, especially, I think, in a

world today where everyone is online.

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And it…

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So is that just, like, the vibe that you

two ladies have done and built with the

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team of, like, different hair stylists?

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Or, like, what do you think was

the catalyst to kinda do that?

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Girls: Well, w- I was gonna say, we

kind of started with Katie, right, with

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yoga- Yes … when we first opened.

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Katie had came in and she was

like, "Can I just do yoga here?"

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And we were like, "Sure."

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You know.

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And so that kind of formed a little bit

of a community- Mm-hmm … and then…

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And we do yoga once a week.

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Tyler: Oh, wow,

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Girls: okay.

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In, in here.

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Tyler: So you still do?

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Girls: Mm-hmm.

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Tyler: Oh, wow, okay.

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Girls: Yeah, so when the girls are doing

yoga, they come back the next day and

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they're like, "Well, when I was in this

pose, I was really looking at that dress."

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"So I wanted to see that."

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Tyler: Nice.

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Girls: So they come

back for- Yeah … that.

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But just the…

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Just when people walk in the

door, they're, they say, like,

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"It just feels great in here."

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Mm-hmm.

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There's just…

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y- you know.

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So we're…

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We speak to everyo- every single person-

Mm-hmm … that comes through the door.

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Brittany: Right.

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Girls: You know, greet them.

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'Cause you can go into a lot of

places and you're not greeted-

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Tyler: Yeah

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… Girls: or- Yeah … made to feel…

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So many people have just checked

out with, like, human interaction.

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Tyler: Mm-hmm.

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Girls: And people ask us all the

time about growing online, and

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we are starting to grow online.

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We're, we just are getting

our website redesigned.

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Okay.

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We just got rebranded.

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We invested this year in that,

but we really wanted to focus

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on our brick-and-mortar first.

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Yeah.

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And-

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Chris: Which is smart.

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Girls: And then- 'Cause

that feels right for down…

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like, in this area.

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Yeah.

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It's very- Mm-hmm … community based,

so we were like, "We wanna just make

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sure that we focus on that-" Yeah

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"and then the online can come after."

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Chris: Well, and the hard part, too,

is, like, if you don't focus on the

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brick-and-mortar and then your online

blows up and then everyone shows up

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in sto- in shop and the shop isn't put

together, then, like, you lose that

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experience because they saw it online

and they show up and it was down.

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Yeah.

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Yeah.

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But if you're building it and doing

a great setup and you have built an

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amazing community, then everyone feels

it when they walk in, and then the

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website kinda just, like, adds to it.

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Tyler: Yeah.

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Yeah.

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You did it right, too.

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Like, my background's in

operations, so they have what's

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called the moment of truth.

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And there's different parts of every

interaction that you have with a business.

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And when you go to fix something or you

go to improve something or optimize it,

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you wanna start with the last thing first

because that's the last interaction that

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they have with your business, and you

want that interaction to be the most

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memorable, the most positive, the one

that's gonna make them come back again.

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Because usually the first part of

that moment of truth gets cut out

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because you no longer have to market

to that person because you did such

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a good job in your actual location,

they come right back through.

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Oh.

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So yeah, it's just- So we did

it right, Michelle … the-

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Girls: Yeah, we did it right.

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Tyler: Yeah.

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You're, you're right.

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Didn't even know.

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Yeah.

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The intuition.

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It's about going back to your intuition.

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Yeah, yeah.

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When you have a good intuition, you, you

don't need to go to school for it, right?

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Yeah.

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Like, you just know what

you're supposed to do.

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Yeah.

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Girls: And that's how I feel like

this whole journey has kind of been.

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We kind of have just gone with what

we felt right instead of being like,

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"Oh, everybody's done it this way."

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We're just like, "Let's do it the way

that we think is best to, you know,

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serve our community and- Yeah … how

we feel is-" And we've really s-

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stayed true to, like, ourselves too.

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Brittany: Mm-hmm.

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Girls: We were, we've been

approached by investors.

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We've been approached by franchising it,

and we've kinda just, we're like, "No."

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Right.

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Like, we're just, you know- Yeah.

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Happy … it hasn't always been easy,

but- Yeah … we see a bigger picture,

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and we see where we wanna go with it.

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Right.

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And, you know-

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I feel like if we open up another

Chill Pretty, then we can't copy, like-

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Chris: We can't have both of y'all- Yeah,

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Girls: yeah … at,

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Chris: yeah, at another location.

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Girls: Yeah, or our employees or- Yeah

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you know, like our managers

and- Yeah … our stylists.

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It just would never be the same.

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Yeah, that would be hard.

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Tyler: Right.

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Yeah, you wanna keep

that, the IP to yourself.

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You don't wanna have a bad situation

in, in Wilmington, and they come up

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over here, and they're like, "Ah,

that one wasn't any good down there-

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Yes … so I'm not gonna go to this one."

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Girls: So instead- Yeah … we're like,

"Yeah, just make the trip down here.

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It'll be worth it."

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Tyler: Right.

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Exactly.

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Girls: Yeah.

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Tyler: It's probably more

beneficial for you that way, too.

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So if you have someone coming up from

Wilmington, they wanna make it worth

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it, so they're g- I would assume

they're probably gonna stay a little

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bit longer, buy a little bit more,

get, kinda get the whole experience.

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Girls: And also, there's just so many

new businesses in the growth around here.

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Like- Mm-hmm … it's

such a cool little town.

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Chris: Yeah, we were talking.

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There's, like, six or seven different

boutiques that are in here, and

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it's just kinda cool to see that

they're all hitting different niches.

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And you're right.

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They're all different.

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It's like-

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Tyler: Yeah

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… Chris: like the people who go

to Mayfair go because they're

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gonna shop a few different spots.

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Right.

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Just like, I feel like the people coming

up here are gonna shop multiple spots, you

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know, get their hair done, go get a drink

while the wife is getting her hair done.

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Like, you can make it a whole day trip.

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Girls: Yes.

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Chris: Yeah.

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Girls: Which is really cool.

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And there's like, yeah, there's

lots to do in the strip that you,

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I mean, people, like, they're like,

"We could stay here for hours."

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Like, yeah.

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Yes.

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You could start in the morning.

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And then High Tides just opened up.

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Right.

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Yeah.

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So, and it's like right there.

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You can just walk right there- Mm-hmm

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to it.

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Tyler: There's something about this

strip, too, that the community base just

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really came together, and like, you can

kinda tell who fits in with the community

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and who doesn't because the ones who

don't, it feels like leave pretty quick.

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And the ones that have stayed have

stayed, and that's kinda why, like,

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every time Brittany brings us up,

every, every year, we, we come in

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here in the shopping center, and

everyone has the same awesome vibe.

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Like, you want to hang

out with all of you.

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Girls: Yeah.

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Yeah.

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Tyler: Like, which is really neat,

and it's something very unique to

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this area 'cause I haven't really

experienced it anywhere else.

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Girls: It is very true.

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That is very true.

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Yeah.

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We all support each other and- You're

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Chris: right.

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I love it

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… Girls: I don't feel like

there's competition, you know?

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Like- Yeah … the other

stores aren't our competition.

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They're our friends.

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Yeah.

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Chris: Right.

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Exactly.

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Girls: Everyone's, like, wants the best

for ev- each person, which is really cool.

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Chris: Good.

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Yeah.

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So

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Chris thoughts, I have these quite often.

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They're random questions.

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So in a boutique, I know you guys

have to buy outfits and stuff,

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like, seasons ahead of time.

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How do you figure out what's

gonna be, like, your, your hero

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collection so far in advance?

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Girls: So- We'll see … we

are more of, like, a basic-

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Chris: Okay.

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Girls: We, yeah, that's about-

We, we don't, like, we don't buy,

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like, really fancy dresses or, I

mean, we have some dresses in here.

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Yeah.

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Mm-hmm.

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Pretty dresses, but we

are a very casual, store.

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We like to buy things that you

can chill in and feel pretty.

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You know?

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Yeah.

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That's-

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Tyler: Makes sense now.

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Girls: Yeah.

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But we do take like twice a year

we take a trip over to Vegas.

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Okay.

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And we do all of our buying there because

we found that that sto- like, the style

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that they have, the, all the vendors

that they have there that we really like.

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Okay.

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So, we do a little bit of

planning before we get there.

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Chris: Gotcha.

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Girls: And then we go and buy

everything for the season.

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Chris: So you do the Vegas

market, not the one in Atlanta?

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Girls: No.

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Okay.

477

Yeah.

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We, we went to a couple of those and

Michelle and I, we get very overwhelmed.

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Chris: I heard that one's ridiculous.

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And It's

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Girls: like 30 stories high.

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Like- That's crazy … that's

of different levels.

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Chris: Yeah.

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Girls: So this one's just one story,

and it's just everything's laid out.

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We know where to go.

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Okay.

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And yeah.

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And then, like our Kéra- We carry

Kérastase- Yeah … so we have

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reps for, like, our hair stuff and-

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Tyler: Right.

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We-

492

Girls: So we don't have to buy

that in, at a market, you know?

493

Tyler: Gotcha.

494

For the people who might be listening

that live in Wilmington and haven't

495

come in, and aren't actually

watching, can't see what's behind

496

us, what would you say your style is?

497

Girls: Hmm.

498

Hmm.

499

I was gonna say, it's like, I don't

know, a good pair of jeans with a good

500

basic, but I'm also like, I … We

could dress you up where if you had

501

an event to go to, that we would

have a dress for that, you know?

502

Tyler: Yeah.

503

Girls: So it's, like, elevated

when it needs to be, but we can

504

also- Little Free People vibes.

505

Yeah.

506

Yeah.

507

Chris: Mm.

508

Tyler: Mm-hmm.

509

Girls: Definitely think Free People or

510

Chris: It's, it's funny 'cause,

like, I'm looking around, and to

511

me- Yes … I remember when Free

People was, like, the end-all be-all.

512

Mm-hmm.

513

And now I'm like, Free

People is, like, the basic.

514

Mm-hmm.

515

And I feel like you guys are, like,

a step above because you're … Just

516

looking through your … The quality

of your merchandise looks really good.

517

Girls: I was gonna say, we're really

big on, Quality … that's why we

518

love to go to, like, to market-

Just- … so we're able to s-

519

like, really find all the pieces.

520

We love to feel everything and make sure

that we bring back, like, really- Right

521

high-end quality pieces for a good price.

522

Affordable- Yeah … pricing.

523

Good.

524

For an affordable

525

Tyler: price.

526

Chris: So Brittany, off to the side,

was like, "You can see- … both

527

ladies kind of represented within

the, the vibe of the store.

528

So on this side behind us is all

nice and, like, neutrals and blacks.

529

Yeah.

530

And then the other side is nice,

bright colors and more patterns.

531

Mm-hmm.

532

Which, similar to Tyler and I, we

did not do this on purpose- Super

533

neutral, bright and colorful.

534

But I th- I love it because this is

something that you could do at any time.

535

Like, most people are gonna come in

and get a neutral, but it's summertime.

536

Mm.

537

So, like, I'm gonna show up and look

through and be like, "Oh, what do I want

538

to get my wife that's, like- Colorful

539

full of color?"

540

Yeah.

541

Girls: Yeah.

542

Chris: But nighttime hits,

and you wanna go back.

543

So.

544

Girls: Yeah, and we also have,

like, I feel like a lot of

545

pieces that are versatile.

546

Like, you can mix and match.

547

Like, if when we try to help people

shop we're like, "Hey, these pants

548

won't just go with this shirt.

549

If you have this piece at home, that

piece at home, we can also mix and match."

550

So people feel like they're

just getting a bunch of options-

551

Chris: Mm-hmm

552

… Girls: in, you know, five pieces

that they purchased from us.

553

Chris: Feels like you're doing more

styling- Yeah … versus just, "Hey, we

554

put together some clothes that we liked.

555

Look at it, buy it, and go home."

556

Girls: Yeah.

557

Chris: You're like, "Oh, we've seen

that you purchased this, this, and this.

558

This would also stack with that outfit."

559

Girls: Yeah.

560

Yes.

561

If you have a denim jacket at home, it

would look great on these types of pieces.

562

Things like that we always like-

563

Tyler: As you can tell, Chris is our house

fashion correspondent that we keep in.

564

Yeah.

565

So . Yes.

566

Girls: Yes.

567

Chris: So I worked at Buckle for

a few years, and then I've had-

568

Girls: Oh, okay

569

Chris: I've been in retail

for, like, 15 years.

570

Oh, wow.

571

So that's why I'm like, oh.

572

Girls: Okay.

573

That's cool.

574

Chris: Yes.

575

That- Thank

576

Girls: you … that's how

you noticed our colors.

577

Yeah.

578

Chris: Yes . Complement.

579

Girls: We really try.

580

Our racks are, you

know, our pride and joy.

581

We try to always make them look really

582

Chris: pretty.

583

Yeah.

584

There's one thing that my, I don't

know, when I walk into a sto- a store

585

of any kind, like a boutique or, like,

a big brand shop, I, like, look and

586

see, like, how is it coordinated and

color-wise, and I'm like, I really

587

like the, the color transition.

588

Girls: And we didn't get to

reset the racks yesterday.

589

Yeah . We usually do that on Monday.

590

Chris: Oh, yeah.

591

Girls: But we had a ton

of new inventory come in.

592

Yeah.

593

So.

594

Chris: And it, you were saying, like,

you guys get new stuff all the time.

595

Girls: All the time.

596

Yeah.

597

' Chris: Cause I know some-

598

Girls: Like weekly.

599

Weekly

600

… Chris: so weekly new product,

so that means people should come

601

visit on a more regular basis.

602

Girls: Yeah.

603

Chris: I know some boutiques are only

getting it, like, every couple weeks

604

or, like, once a month depending

on, like, how big the space is, but.

605

Girls: And we really don't reorder a lot.

606

We like to keep, you know-

607

Chris: Mm-hmm

608

… Girls: a six, and then- Okay … once

that's gone, it's gone, 'cause

609

we don't want people to wearing

the same thing around here.

610

Yeah.

611

It's a small town.

612

Sure

613

. Chris: Yes.

614

You know?

615

So are you doing doubles small, medium,

large, or are you doing extra small up?

616

Girls: So- some extra small, not

as much, but small, medium, large.

617

It just- Okay … depends on the vendor-

618

Chris: Okay

619

… Girls: that we're ordering from.

620

Chris: Mm, yeah.

621

Girls: Yeah.

622

Chris: I didn't realize, like, in

general- I am talking to my mic.

623

No, I always drop my phone or

my microphone all the time.

624

So for those who don't know, like, when

it comes to making clothing, anything

625

that's outside of small, medium, large

is harder to make- Yeah … because

626

you're, like, cutting the proportions.

627

Mm-hmm.

628

And I did not realize that

'cause I was always like, "Oh

629

yeah, why don't you have an XL?"

630

And they're like, "Yeah,

that's an added piece."

631

Yeah.

632

And a lot of brands don't do that.

633

Girls: Yeah.

634

A lot of them stay in

that small, medium, large.

635

But we, we found, like, kind of working

around that, that we can bring in

636

different brands that fit different ways.

637

Mm-hmm.

638

So we'll have a brand that's a

small, but it can fit as an extra

639

small or vice versa, you know?

640

Chris: Yeah.

641

Girls: So.

642

I

643

Chris: like it.

644

Girls: We did go to sourcing the last

time we were at market, or the time

645

before, and we eventually want to start

cutting some of our, our own things.

646

Chris: That'll be cool.

647

Girls: And that's one thing that we will

do is we'll s- it'll go from, like, extra

648

small to an extra large when we cut.

649

And how that works is you buy one color.

650

Mm-hmm.

651

And maybe we'll do,

like, a set or something.

652

Ah.

653

And a shirt and a bottom, and then we

can control, like, what sizes we get.

654

Chris: I like that.

655

Girls: Mm-hmm.

656

Yeah.

657

Tyler: That is- A

question for both of you.

658

Outside of the clients, when you

come in every morning, what makes

659

you most excited about showing up?

660

Girls: So for me, it's just

honestly, like the girls that we

661

have working for us, it's like-

662

Tyler: Mm

663

Girls: become like,

it's like a family here.

664

Yeah.

665

And it never feels like it's work.

666

It always feels like I'm just, I don't

know, coming here to hang out and-

667

Right … we kinda, even though we

have like things to do and, you know,

668

decisions to make and stuff like that,

it always just feels like this is not

669

my jo- like, I'm, this is not a job.

670

It's just- Right … something

that I really love doing

671

with, with Amber, you know?

672

Absolutely.

673

It's almost like sometimes I'm like,

"Oh my gosh, am I, Monday's here.

674

Thank God I'm going to work."

675

Tyler: Right.

676

Girls: You know?

677

That's

678

Tyler: awesome.

679

Girls: The opposite of some

people, like, "Oh, Monday's here."

680

I'm like, "Ugh, I can't wait to

get in there and, you know- Exactly

681

see what we're getting in new."

682

And- I

683

Tyler: like

684

Girls: that … and also just like

the people that we get to meet,

685

like we meet people from all over

686

and yeah, just like the genuine

connections that we get to

687

make with people from all over,

and then when they come back.

688

Right.

689

You know, it's just like- Every

summer … and we usually remember them.

690

Yeah.

691

And they're just like-

692

Chris: Oh,

693

Girls: that's good … "How

do you remember that?

694

Like, I was going to my…"

695

And that's just like genuine, like,

that's the genuine connection that

696

we get to make with them, you know,

is remembering that small piece.

697

Right.

698

And then they're like, "Wow, that was

really special that they remembered."

699

And then, you know, so.

700

Yeah, we have clients or customers

that come in every summer.

701

They were, you know, the first

summer we opened they were here,

702

and they still, every summer.

703

Chris: That's nice.

704

Girls: And the season's getting

ready to start, so I'm sure

705

we'll be seeing a lot of them.

706

A lot of them, yeah.

707

Chris: Yeah.

708

And that's part of the reason why we show

up this week each year, is because we

709

know it's like things are about to get-

Yeah … real busy, and like doing a reset

710

after Mother's Day is kinda hard, and

then gets you right before Memorial Day.

711

So- Yeah … thank you guys

for letting us come out.

712

Yeah.

713

Girls: Yeah.

714

Thanks for having us.

715

It's been fun.

716

Chris: So another random question from the

Chris side is what's your favorite color?

717

Girls: Green.

718

Hmm.

719

Like gray.

720

Gray.

721

Chris: Gray.

722

Yeah.

723

See, never would've guessed that.

724

Yeah.

725

Definitely wouldn't have guessed that.

726

Girls: I, I know, it's like- I

would've thought it was the opposite

727

it's not like de- What's

your favorite color?

728

Like, not gray.

729

But like, okay, like, what's that?

730

Chris: Heathered gray is what I would

731

POD00123: say,

732

Girls: yeah.

733

Yeah.

734

Like, I, okay, maybe just

neutral tones in general.

735

Anything neutral.

736

Chris: We're not judging.

737

But when you- Gray … if you're watching

the video, you can kinda see, like, I

738

was not expecting you to be like, "Gray."

739

Girls: Well, I do hair, so I always-

Yes … have to wear black so I can

740

Chris: di- Why?

741

Oh, because if you-

742

' Girls: Cause if we get bleach on

our clothes and stuff, you can-

743

Yeah … color it in with a Sharpie.

744

Well, I like always, yeah.

745

I was gonna say, I always

used to wear, like, white.

746

Oh.

747

And then I did that, like, color theory.

748

Chris: Yeah.

749

Girls: White is not my color.

750

Like, it's more of, like,

creams and stuff like that.

751

So I'm like, "All right."

752

Interesting.

753

"No more white."

754

Chris: I should probably do that, because

I keep wearing the same, like, bright,

755

poppy colors, and I'm sure I shouldn't.

756

But I'm going to.

757

Girls: Yeah.

758

So.

759

Chris: Have you done the color theory?

760

Girls: No, I haven't, but I should.

761

But she's really good with color.

762

Yeah.

763

Like…

764

Chris: I've, you should do a

pop-up and have a color theory-

765

Color theory … person here.

766

Girls: We should, with the materials.

767

Yeah.

768

I could probably do it.

769

I mean, I know- Yeah, they,

I didn't do it like that.

770

They just have, like, an app, so I- Oh.

771

Chris: Yeah

772

… Girls: put it on there, and

they just said, like, I, all

773

these colors are horrible.

774

Do not wear them again.

775

And all these colors are great.

776

So yeah.

777

Tyler: Huh.

778

Kind of turn it around a little bit.

779

I know you guys just moved

into this new location.

780

Mm-hmm.

781

Not new location, but expanded into

this location, so you had this growth.

782

Do you have your eyes on any other

growth outside of that since kinda

783

turning down the investors, kinda

turning down the franchising model?

784

Do you have anything outside of that?

785

Are you happy where you're at right now?

786

You just wanna make the

best of what you have?

787

Girls: Yeah, I don't know.

788

I don't know.

789

I mean, if the unit ever-

790

Tyler: Right

791

… Girls: became available next

door, then, I mean, I don't know.

792

We've talked about doing some spa things.

793

Tyler: Oh, nice.

794

Girls: Yeah.

795

Chris: That

796

makes sense.

797

Girls: Yeah.

798

Maybe do

799

I don't know.

800

Chris: Spa scene.

801

Yeah.

802

So for us men, what do you

mean by, like, spa things?

803

Girls: Definitely, like, facials.

804

Okay.

805

Like, yeah … pedicures.

806

Massages

807

Chris: Okay

808

Girls: I don't know, maybe

branch out, I don't know.

809

I don't know, think of

something different.

810

Yeah.

811

Chris: Yeah.

812

Girls: Yeah, I don't know yet.

813

Tyler: Keeping it interesting.

814

Girls: Yeah.

815

Yeah.

816

I was gonna say, kinda like

throw around the idea, like a-

817

almost like a cool house spa.

818

Chris: Okay.

819

Girls: Yeah.

820

I have ideas in the back of my head.

821

Chris: Yeah.

822

Don't, don't worry.

823

Always.

824

The three of us have so many ideas.

825

Yeah.

826

Any time I talk to these

three, I, I always have like a,

827

another idea that shows up, and

I'm like, "This is not good."

828

My, my wife is happy that I don't

make enough money to just start

829

new businesses all the time.

830

Yeah,

831

Girls: yeah.

832

Tyler: There's a lot of money out there.

833

We can get it for you, Chris.

834

Chris: Oh.

835

Girls: I know.

836

It's like every time though we talk,

like I, I just, you know, like, I was

837

like, "Oh, we should get a Pilates

studio," and then there came Aaron.

838

Tyler: Right.

839

Girls: And I was like, "They should

open up a really cool bowling place."

840

There goes

841

Chris: High

842

Girls: Tides.

843

Yeah.

844

And I was like, I just have to

keep ve- like saying this and

845

manifesting it- Right … because

people just keep opening cool things.

846

Yes.

847

And I love it.

848

So I don't know what else we need.

849

I don't, I- It's- That's

my only two that I have.

850

Right.

851

Chris: Which I think those things

and tell him all the time like,

852

"Man, you know, it'd be great if we

had opened a bar with this style,"

853

and then someone else opens it.

854

I'm like, "Good."

855

Now I can, I can pay them for drinks-

They just enjoy it … and I don't

856

Girls: have to.

857

Yeah.

858

But isn't that, it's kinda funny

how you like say it and then you're

859

like, "Wow," you know, it came about.

860

It's cool.

861

Chris: Yes.

862

Girls: Yeah, Michelle wants

to open up a what is it?

863

Coyote Ugly- Oh … where

they da- dance on the bar.

864

Chris: Oh,

865

Girls: yeah.

866

Slap people if you order water.

867

Yeah.

868

I was like, I would like it to be

a little bit more high-end, but

869

I definitely think a Coyote Ugly

could- … have some fun down here.

870

But like- Yeah … you know,

higher end Coyote Ugly.

871

Chris: It's, I mean, this-

872

Girls: Membership maybe.

873

… Chris: there's room- Right.

874

… for another bar.

875

Like-

876

Girls: Room

877

… Chris: every time I talk to people

up here, they're like, "Oh, yeah."

878

I'm like, "You typically

go to Hidden Ships-

879

Girls: Yeah

880

… Chris: or you can go to High Tides now

or you're going to the Trailer Bar.

881

Girls: Yeah.

882

Chris: So like, oh wait, there's a new

one that opened up on, on the island.

883

I forgot the name of it.

884

My little sister works there.

885

Salty

886

Girls: Shack or Surf Shack?

887

Oh Coconut Cove is getting

ready to open another.

888

Yeah, that one and then- Oh, yeah.

889

Chris: So, so many options.

890

Yeah.

891

But there's plenty of room.

892

Girls: For a Coyote Ugly.

893

Chris: Just saying.

894

Exactly, yeah.

895

Tyler: Especially with all

the growth that's happening.

896

Girls: Yeah.

897

Boom.

898

Chris: Like- We'll send Brittany there.

899

What?

900

Coyote Ugly bar.

901

Oh.

902

Girls: she's

903

Chris: gonna

904

Girls: sing.

905

See, I'm introverted,

906

Chris: but

907

Girls: I wanna dance Well,

I, I just wanna open it.

908

I wanna party hard.

909

I don't wanna work

910

there.

911

You should go to Vegas with her.

912

Oh.

913

You're right.

914

Silent partner.

915

I would…

916

I just want the experience.

917

I think it would be really cool with,

like, you know, karaoke and I don't know.

918

Chris: I love it.

919

Girls: Yeah.

920

Chris: Don't worry.

921

I'm very inter- introverted

also, so- Yeah … it's okay.

922

Girls: I'm introverted,

but I like to have fun.

923

Chris: So the question I asked was, when

you have a group of friends that you talk

924

to, and any time you leave that kind of

group and that conversation, it kind of

925

inspires you to do more and kind of grow.

926

Because all of us are in very

different sectors right now.

927

Because you two are in the same

sector, do you have any friends that

928

are outside of, like, just these

four walls that help inspire you to

929

do new things and kind of grow or,

like, just reach a little bit further?

930

Girls: I mean, I think my

friends are very, like…

931

a huge part of our success.

932

Yeah.

933

But I would say that my two

children are definitely what

934

makes me want to keep going.

935

Right.

936

And not keep going, but keep, like,

937

expanding and growing and…

938

'Cause I would really love for my

daughter, Alice, to take this over

939

sh- they're, and Michelle- Yeah

940

has, she already talks about how,

she's like, "Am I the boss yet?"

941

I'm like not exactly."

942

Just yet.

943

Well, she has a little girl too.

944

She's like, "Can I

945

act like the boss?"

946

I'm like, "Oh, that depends."

947

If, you know.

948

So Scarlet and Alice, Scarlet's

Michelle's, Alice is mine, and

949

they're usually here with us.

950

Nice.

951

Yeah.

952

But they know how to check out people.

953

They know how to, like, take things

to the dress- I mean, they're

954

really, they're really funny.

955

And, yeah, I was kind of gonna say

the same thing, that my, like, for

956

my kids, I just, like, aspire to

be the best role model that I could

957

be for them, and just sh- show them

that, like, if there's something

958

that you want, you can definitely,

you know, you can accomplish it.

959

Yeah.

960

It might take some hard work and

stuff like that, but you'll get there.

961

Tyler: That's awesome.

962

Girls: And I used to have, like,

a lot of guilt for working a lot.

963

Mm-hmm … my son, he's

gonna be a senior this year.

964

Yeah.

965

I had him young.

966

Mm-hmm.

967

And Boone and it was- Now that

he's older, I mean, I feel like

968

his work ethic has definitely…

969

Chris: He, he bases it off of you.

970

Yeah.

971

Girls: He sees that

you're working a bunch.

972

He sees…

973

Yeah.

974

Mm-hmm.

975

And he sees, like, the life

that I've provided for him.

976

Right.

977

And, like, we travel, and he's always

been able to do travel sports and, you

978

know, and he sees that, and I think…

979

I don't feel…

980

I, like I said, I used to feel

guilt, like, "Oh, I should be

981

at home more with him," but I

really didn't have a choice, so.

982

Tyler: Right.

983

Girls: It's been really cool to, like…

984

He appreciates it- Good … a

lot more now that he's older.

985

Tyler: Right.

986

Girls: Yeah.

987

Tyler: Yeah, you can appreciate those

things better when you're older, and

988

you can look back on, like, "Oh, these

are actually the things that I've

989

picked up along the way that, like,

my mom did or my parents did- Yes

990

or whatever, and that, that maybe…

991

And I think that's really neat

having that someone, especially that

992

parent in your life to look up to

and be like, "Hey, you know what?

993

Like, she had this dream.

994

She went after it.

995

It was successful.

996

Like, I can do that now."

997

Yeah.

998

So I think that's something

really powerful that really

999

only you can provide for him.

00:30:26,552 --> 00:30:26,952

Girls: Yeah.

00:30:27,382 --> 00:30:27,602

Yeah.

00:30:27,602 --> 00:30:28,592

It's, it's cool.

00:30:28,642 --> 00:30:32,282

And then the little ones Yeah.

00:30:32,342 --> 00:30:33,902

Scarlett and Alice, they're funny.

00:30:34,022 --> 00:30:35,832

They actually made us

go viral on Instagram.

00:30:36,622 --> 00:30:37,072

Tyler: No way.

00:30:37,362 --> 00:30:37,612

Yeah.

00:30:37,662 --> 00:30:40,652

Girls: Yeah, they had a

reel that had, like, 4.2

00:30:40,652 --> 00:30:41,542

million views.

00:30:41,542 --> 00:30:42,112

Oh, wow.

00:30:42,342 --> 00:30:45,182

And that's how we got such a big

following- Yeah … on Instagram.

00:30:45,602 --> 00:30:46,292

Tyler: Oh, I love it.

00:30:46,362 --> 00:30:46,692

Yeah.

00:30:46,692 --> 00:30:47,062

That's awesome.

00:30:47,062 --> 00:30:47,572

What'd they do?

00:30:47,822 --> 00:30:49,272

Girls: They were checking out a customer.

00:30:49,602 --> 00:30:49,962

Tyler: Really?

00:30:50,462 --> 00:30:50,542

Girls: Yeah.

00:30:51,232 --> 00:30:54,682

But they just loved how Alice was, like,

so, you know, s- she's like, "She…

00:30:54,702 --> 00:30:55,292

How old is she?

00:30:55,632 --> 00:30:57,252

And she knows how to check

someone out like that?"

00:30:57,782 --> 00:30:58,582

I'm like, "You don't understand."

00:30:58,642 --> 00:31:01,672

Even, like, during the expansion,

I mean, they were, they were

00:31:01,672 --> 00:31:02,912

liter- they lived here with us.

00:31:02,912 --> 00:31:04,022

Like- Yeah.

00:31:04,022 --> 00:31:04,522

They lived here.

00:31:04,522 --> 00:31:04,922

Yeah.

00:31:05,012 --> 00:31:09,322

My daughter was like, "If we have to go

to one more tile store- … I, I'm done.

00:31:09,542 --> 00:31:10,622

Just don't get tile, Mom.

00:31:10,622 --> 00:31:12,712

Just, just paint it a color

or something," you know?

00:31:12,902 --> 00:31:12,952

Right.

00:31:13,002 --> 00:31:13,552

But they just- Wait, did you get

00:31:13,552 --> 00:31:14,102

Chris: tiles?

00:31:14,602 --> 00:31:15,092

Girls: Yes.

00:31:15,102 --> 00:31:18,392

There's, We have tiles

in the shampoo room.

00:31:19,322 --> 00:31:19,472

Chris: Makes

00:31:19,472 --> 00:31:19,492

Girls: sense.

00:31:19,492 --> 00:31:20,522

Yeah, like a backsplash.

00:31:20,692 --> 00:31:21,262

Chris: Gotcha.

00:31:21,262 --> 00:31:21,457

Yeah.

00:31:21,457 --> 00:31:21,652

Okay.

00:31:21,652 --> 00:31:21,672

Yeah.

00:31:21,732 --> 00:31:25,872

Girls: But we picked everything

out in here, like, we had a…

00:31:25,992 --> 00:31:31,672

We had some help, like advice from one

of our really, really awesome customers.

00:31:31,702 --> 00:31:32,382

Mm-hmm.

00:31:32,382 --> 00:31:32,392

Nice.

00:31:32,392 --> 00:31:34,862

And but we had- So fun … fun

picking everything out and all

00:31:34,862 --> 00:31:36,422

the new decorations and stuff.

00:31:37,732 --> 00:31:38,362

Chris: I like it.

00:31:38,872 --> 00:31:39,982

This, this is…

00:31:40,102 --> 00:31:43,832

Tyler was joking, 'cause when we walked

in, we came in at separate times.

00:31:43,842 --> 00:31:46,412

He's like, "Yeah, I knew when I walked

in the door that you were gonna like

00:31:46,412 --> 00:31:48,582

this place just because of the colors."

00:31:48,582 --> 00:31:49,402

And I'm like, "You're right.

00:31:49,642 --> 00:31:52,502

This is definitely a

Chris-coded- … space."

00:31:52,662 --> 00:31:54,352

Girls: Well, yeah, that

green color wall came.

00:31:54,422 --> 00:31:54,692

We…

00:31:54,792 --> 00:31:58,002

It was, like, all white, and then we

were like, "We need some kinda color."

00:31:58,322 --> 00:32:00,852

And now everyone's like,

"That green is just…"

00:32:01,432 --> 00:32:01,462

Chris: Yes.

00:32:01,462 --> 00:32:01,732

Girls: Yeah.

00:32:01,732 --> 00:32:02,024

It really

00:32:02,024 --> 00:32:02,462

Chris: makes- It definitely

00:32:02,462 --> 00:32:04,022

Girls: makes, makes a space.

00:32:04,452 --> 00:32:06,632

Chris: Yeah, I wanted to put that

in our studio, and he's like, "No."

00:32:07,592 --> 00:32:08,072

"I'm not paying that much."

00:32:08,072 --> 00:32:08,102

The first one?

00:32:10,748 --> 00:32:11,728

It wasn't that green, was it?

00:32:12,318 --> 00:32:12,608

Tyler: I don't know.

00:32:12,608 --> 00:32:13,148

It was close.

00:32:13,708 --> 00:32:13,728

Girls: Yeah.

00:32:13,738 --> 00:32:16,458

That's called vintage vogue

if you guys ever wanna use

00:32:18,348 --> 00:32:18,448

Chris: that

00:32:18,828 --> 00:32:18,898

Girls: color.

00:32:18,898 --> 00:32:18,988

Vintage vogue.

00:32:19,088 --> 00:32:19,348

Hi, Eden.

00:32:20,208 --> 00:32:21,048

We can kiss later.

00:32:21,858 --> 00:32:23,218

Chris: He's excited to hop on here.

00:32:23,388 --> 00:32:23,528

Girls: Yeah.

00:32:23,558 --> 00:32:26,348

Tyler: We're getting close

to our 45 minutes already.

00:32:26,438 --> 00:32:27,208

Flew by.

00:32:27,288 --> 00:32:27,778

Girls: Oh, dang.

00:32:27,858 --> 00:32:31,618

Tyler: But one of my last questions is if,

for both of you, if you could tell your

00:32:31,618 --> 00:32:33,238

younger self one thing, what would it be?

00:32:38,640 --> 00:32:39,580

Girls: These questions.

00:32:39,660 --> 00:32:40,560

You got some good ones.

00:32:40,560 --> 00:32:41,560

I'm like, they make you think.

00:32:42,670 --> 00:32:42,890

Yes.

00:32:42,940 --> 00:32:45,160

I would tell my younger self like

00:32:47,900 --> 00:32:49,160

Failure isn't an option.

00:32:50,380 --> 00:32:51,280

Like, if you're…

00:32:52,390 --> 00:32:53,370

Like, I'm not gonna fail.

00:32:53,410 --> 00:32:57,410

Like, if I'm gonna open something and put

my all into it, I'm gonna make it work.

00:32:57,560 --> 00:32:58,850

It's exhausting.

00:32:58,880 --> 00:33:00,920

I mean, we're exhausted a lot, you know?

00:33:00,930 --> 00:33:00,940

Mm.

00:33:01,290 --> 00:33:07,020

People think owning your own business

is easy, and it is the polar opposite.

00:33:07,860 --> 00:33:09,660

I mean, we work all the time.

00:33:09,950 --> 00:33:10,440

But

00:33:13,060 --> 00:33:16,700

keep going and, like,

failure is not an option.

00:33:16,720 --> 00:33:19,180

Like, if you, if you wanna

do something, just do it.

00:33:19,180 --> 00:33:19,320

Mm-hmm.

00:33:19,320 --> 00:33:20,010

It's easy.

00:33:20,670 --> 00:33:20,730

Yeah.

00:33:20,730 --> 00:33:21,700

I mean, it…

00:33:21,790 --> 00:33:23,400

in hindsight, like, a lot…

00:33:23,400 --> 00:33:27,050

I think a lot of people are scared,

too, about, like, the legal part

00:33:27,050 --> 00:33:31,720

of things, like- Yeah … you know,

just, like, opening a, doing a EIN.

00:33:31,720 --> 00:33:32,690

That takes five minutes.

00:33:32,700 --> 00:33:33,120

Mm-hmm.

00:33:33,120 --> 00:33:33,980

Like, you know what I mean?

00:33:33,980 --> 00:33:36,580

Just do a little research and, and do it.

00:33:36,580 --> 00:33:36,747

Yeah.

00:33:36,747 --> 00:33:38,760

Tyler: A lot of people get stuck

in that paralysis analysis-

00:33:38,770 --> 00:33:39,660

Mm-hmm … phase there.

00:33:39,720 --> 00:33:40,110

Girls: Yeah.

00:33:40,220 --> 00:33:43,620

Yeah, and, like, the whole, the funding

of it, you know, how are we gonna do this?

00:33:43,620 --> 00:33:45,680

Like, you can start small.

00:33:45,960 --> 00:33:45,970

Mm.

00:33:45,980 --> 00:33:46,730

You can do that.

00:33:46,740 --> 00:33:49,230

You can start with, like, a little

bit, and you can grow from there.

00:33:49,240 --> 00:33:50,170

You don't have to, like…

00:33:50,450 --> 00:33:52,630

Some people think right away,

like, I gotta blow it out of

00:33:52,630 --> 00:33:54,090

the water and make it huge.

00:33:54,130 --> 00:33:54,490

No.

00:33:54,530 --> 00:34:01,040

Like- We had $4,000 left after we,

when we first opened- Yeah … to

00:34:01,040 --> 00:34:03,040

put inventory on our racks.

00:34:03,530 --> 00:34:04,270

$4,000.

00:34:04,270 --> 00:34:04,610

And I think we had, like- Oh, wow

00:34:04,720 --> 00:34:06,580

four hanging racks and some bralettes.

00:34:06,580 --> 00:34:06,970

Yeah.

00:34:07,200 --> 00:34:08,190

I mean, that was it.

00:34:08,489 --> 00:34:10,909

Like, bralettes- Yeah … and

four hanging racks.

00:34:10,929 --> 00:34:13,610

But we had people that showed up

for us and continued to support us,

00:34:13,610 --> 00:34:14,820

and we're like, "We're not gonna…"

00:34:15,290 --> 00:34:18,239

And an- another cool thing

that we have is Black Friday.

00:34:18,290 --> 00:34:21,810

We have, like, 50 women that wait outside

at 6:00 o'clock in the morning here.

00:34:21,810 --> 00:34:21,850

Or more.

00:34:21,850 --> 00:34:22,159

Wow.

00:34:22,340 --> 00:34:23,050

Or more, yeah.

00:34:23,389 --> 00:34:26,580

And they wait to shop with us, and

that is our busiest day of the year.

00:34:26,820 --> 00:34:26,980

Brittany: Oh, wow.

00:34:26,980 --> 00:34:27,550

It's amazing.

00:34:27,550 --> 00:34:29,449

Girls: And it's so cool, 'cause

people are like, "I didn't know

00:34:29,449 --> 00:34:32,510

there would be a Black Friday

shop in this small little town."

00:34:32,670 --> 00:34:32,830

Yeah.

00:34:32,850 --> 00:34:33,070

You know?

00:34:33,070 --> 00:34:33,260

Oh, yeah.

00:34:33,260 --> 00:34:34,310

And I'm like, "No, there is."

00:34:34,340 --> 00:34:37,469

And it's real- it's, you know,

that's grown really cool, too, so.

00:34:37,550 --> 00:34:37,780

Brittany: That's neat.

00:34:37,780 --> 00:34:39,449

Girls: Yeah, Black Friday's really fun.

00:34:40,290 --> 00:34:40,580

Yeah.

00:34:40,770 --> 00:34:41,250

It's- That's

00:34:41,250 --> 00:34:41,570

Chris: cool

00:34:41,719 --> 00:34:44,429

… Girls: and it's all day, so we

open at 6:00- Mm-hmm … and then

00:34:44,659 --> 00:34:45,960

we usually leave at, like, 8:00.

00:34:46,480 --> 00:34:46,840

Chris: Wow.

00:34:47,000 --> 00:34:49,540

Which is a, I mean, that's

a long day for a boutique.

00:34:50,320 --> 00:34:50,520

Girls: Yeah.

00:34:50,520 --> 00:34:50,760

Yeah.

00:34:50,810 --> 00:34:54,380

Chris: And that's crazy, 'cause most

people, I expect that, like, you'll

00:34:54,380 --> 00:34:59,890

see that kind of busyness and, like,

Black Friday mentality, like, "Oh, I

00:34:59,890 --> 00:35:04,230

need to get this, like, super niche

piece," in, like, a big old shopping

00:35:04,230 --> 00:35:06,040

center or, like, in the big town.

00:35:06,040 --> 00:35:08,790

But I love that, like- Mm … your

locals and the people around

00:35:08,790 --> 00:35:09,770

you are supporting that.

00:35:09,820 --> 00:35:10,300

Girls: Yeah.

00:35:10,490 --> 00:35:11,520

And that's what a lot of them said.

00:35:11,520 --> 00:35:15,230

They're like, "It's, it's so much

funner here to grab a coffee and,

00:35:15,230 --> 00:35:18,740

like, it's r- it's a relaxing Black

Friday experience at the beach."

00:35:18,750 --> 00:35:18,780

Yes.

00:35:18,830 --> 00:35:19,370

Which is fun.

00:35:19,670 --> 00:35:19,890

Right.

00:35:20,000 --> 00:35:20,190

So.

00:35:20,200 --> 00:35:23,920

We usually have, like, mimosas,

and we make it like a little party.

00:35:23,920 --> 00:35:24,450

Brittany: Yeah.

00:35:24,450 --> 00:35:24,760

Girls: Yeah.

00:35:24,790 --> 00:35:28,840

And we do discount all day, and then

we give them grab bags at, the first…

00:35:28,840 --> 00:35:32,130

Like, this year, I think

we actually had 60 bags.

00:35:32,270 --> 00:35:32,640

60, okay.

00:35:32,680 --> 00:35:32,870

Mm.

00:35:32,890 --> 00:35:36,400

So, and we make them really nice, and

we hand- Yeah … those out to the

00:35:36,400 --> 00:35:38,460

first 60 people that come in, and then-

00:35:39,380 --> 00:35:39,490

Chris: Nice.

00:35:39,680 --> 00:35:39,770

That's-

00:35:39,770 --> 00:35:40,200

Girls: Yeah

00:35:40,290 --> 00:35:40,850

… Chris: that is sweet.

00:35:41,300 --> 00:35:46,180

So- It's fun … my semi-unofficial

last question 'cause we've kind of

00:35:46,360 --> 00:35:49,940

hit on this a few times, what does

success actually look like for you two?

00:35:51,858 --> 00:35:52,168

Girls: Hmm.

00:35:53,278 --> 00:35:56,988

I think we're already, I think

we've already been successful.

00:35:57,098 --> 00:36:00,298

I mean- Yeah … just- I feel like from

the first day that we opened these doors

00:36:00,368 --> 00:36:02,668

that, like, it's just, I don't know.

00:36:02,688 --> 00:36:04,838

It's like, like success isn't in a number.

00:36:04,848 --> 00:36:05,268

It's not.

00:36:05,288 --> 00:36:10,888

It's in how we've been able to employ,

like, a, we have a large staff now,

00:36:10,888 --> 00:36:15,078

and for me, it's always like being

able to employ other, like, women

00:36:15,268 --> 00:36:18,198

that, you know, they can support

their family in ways that they need.

00:36:18,808 --> 00:36:24,258

Um- And that's one thing we did before,

is like we put it into our budget,

00:36:24,288 --> 00:36:30,752

our payroll- Mm-hmm Before, like, I

mean, that's always been in our budget.

00:36:30,922 --> 00:36:31,152

Right.

00:36:31,152 --> 00:36:33,712

We've always had employees,

and we pay them well.

00:36:34,022 --> 00:36:34,292

Chris: Yeah.

00:36:34,322 --> 00:36:38,302

Girls: So- Yeah … make it

worth their while and, you know.

00:36:38,992 --> 00:36:40,232

Chris: That's the first

time I've heard that.

00:36:41,992 --> 00:36:42,662

That's a good one.

00:36:42,952 --> 00:36:44,902

So one of my real last questions.

00:36:46,622 --> 00:36:50,232

As you can see, everyone, we're at

this beautiful place, at Chill Pretty.

00:36:50,302 --> 00:36:52,312

Where can people find

you guys on social media?

00:36:52,312 --> 00:36:54,762

And try and look up that

awesome viral Instagram.

00:36:55,252 --> 00:36:58,452

Girls: Okay, so @we're

@chillprettyboutique on Instagram.

00:36:59,152 --> 00:37:00,802

And then TikTok and Facebook.

00:37:00,802 --> 00:37:01,302

Mm-hmm.

00:37:01,682 --> 00:37:02,042

Okay.

00:37:02,112 --> 00:37:02,262

Yeah.

00:37:02,312 --> 00:37:02,442

Very

00:37:02,442 --> 00:37:02,732

Chris: good.

00:37:02,752 --> 00:37:04,122

So you got Chill Pretty everywhere.

00:37:04,132 --> 00:37:04,152

Yeah.

00:37:04,182 --> 00:37:05,432

Girls: Chill Pretty everywhere.

00:37:05,492 --> 00:37:06,192

Chris: Very nice.

00:37:06,222 --> 00:37:06,422

Girls: Nice.

00:37:06,482 --> 00:37:09,632

And then pretty soon our website's

gonna launch, our new website.

00:37:09,652 --> 00:37:13,552

We're we already have a website,

but- Mm-hmm … it's made by us.

00:37:15,142 --> 00:37:17,082

Chris: Hey, it's better than

the one I could make- Yeah.

00:37:17,082 --> 00:37:17,962

So I applaud you.

00:37:18,422 --> 00:37:19,022

Girls: Yeah.

00:37:19,222 --> 00:37:19,242

Yeah.

00:37:19,252 --> 00:37:21,642

So- So we're hoping that we'll be able

to be, like- Within a couple weeks

00:37:21,642 --> 00:37:22,552

a little bit more user-

00:37:22,592 --> 00:37:22,872

Chris: Okay.

00:37:22,952 --> 00:37:23,332

Girls: Yep.

00:37:23,862 --> 00:37:27,612

User friendly and-

Boomy … you can see the yoga.

00:37:27,622 --> 00:37:29,482

You can book yoga on there.

00:37:29,482 --> 00:37:31,802

You can book permanent makeup we do here.

00:37:31,812 --> 00:37:31,842

Okay.

00:37:31,852 --> 00:37:36,702

We also do waxing, and your hair

appointments, permanent jewelry.