Learn about harnessing creativity and programmatic power in Outdoor Advertising. Hear from the people behind some of the most impactful outdoor campaigns as they discuss contextual creativity, data-driven design, and innovative strategies. This session highlights how to blend creativity with programmatic buying to create compelling outdoor advertising experiences that resonate with audiences.

Speakers:

• Mia Mulch, Director, Programmatic and Data Strategy, Global
• Kloe Wells, Commercial DAX Director, Outdoor Global, Global
• Nicola Fox, Head of Programmatic, Talon
• Sean Ramsay, General Manager of Business Development, UK, The Trade Desk
• Robert Deel, Managing Partner, Wavemaker UK

Take Aways:

1. Contextual creativity in outdoor advertising.
2. Data-driven design strategies.
3. Blending creativity with programmatic buying.

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