Join Michael Whitehouse on the "Guy Who Knows A Guy" podcast as he delves into an insightful conversation with Robert Butwin, a seasoned entrepreneur and network marketing virtuoso. Discover Robert's transformative journey from conventional corporate confines to embracing the freedom of becoming 'psychologically unemployable,' along with his invaluable insights on networking, personal growth, and nurturing life and business connections. This episode is a treasure trove of wisdom on leveraging network marketing as both a career and an educational tool, guided by expert advice from Robert and thoughtful probing by Michael.

Complimentary gift text "WIN" to 707-870-9474

Schedule a chat at calendly.com/butwin

Mentioned in this episode:

JV Connect, December 12-13, 2023

Join us for JV Connect, the dedicated networking event December 12th and 13th, 2023 https://www.jv-connect.com

Welcome back to the Guy

Who Knows A Guy podcast.

2

These are bonus episodes that

did not fit into Season 6, which

3

was a countdown to JV Connect.

4

We hit JV Connect and we still had some

great interviews to share with you.

5

But don't worry, you

haven't missed JV Connect.

6

It's a quarterly event.

7

You can learn more about it by sticking

around to the end of this episode.

8

We'll tell you all about it.

9

But right now, check out this next

awesome interview with one of the awesome

10

people that the Guy Who Knows A Guy knows

and is going to introduce to you now.

11

Welcome

12

once again to the guy

who knows a guy podcast.

13

I'm Michael Whitehouse, the

guy who knows the guy himself.

14

And today I have with me network

marketing, Maverick and visionary

15

entrepreneur, Robert Butwin descended

from a lineage of successful

16

entrepreneurs and self made millionaires.

17

Robert Butwin's journey is a

testament to breaking the mold.

18

Early, he decided to step away from

the conventional country club smart

19

business practices ingrained in his

upbringing, instead choosing the path

20

of network marketing for its personal

fulfillment and financial stability.

21

Robert began his network marketing

endeavor part time 39 years ago.

22

Quickly grasping its immense

potential, he transitioned to a full

23

time network marketer, a role he's

24

This shift marked the beginning

of a career in which he became.

25

Psychologically unemployable,

finding his true calling outside

26

the traditional job market.

27

And I'm very excited to have him here

because Robert's probably forgotten

28

more about network than I'll ever know.

29

So welcome to the show, Robert.

30

Hey, Michael, it's a pleasure to meet you.

31

And you know, it's serendipitous because

actually we met networking and over

32

a period of time we continually seem

to show up in the similar places and.

33

Develop the relationship from there.

34

Absolutely.

35

Yeah.

36

The number of times someone

said to me, do you know Robert?

37

But when you should talk to

him, like, yeah, I know Robert.

38

Super.

39

Yep.

40

So definitely great to have you on here.

41

And you know, I was telling you before

we got started, this is the first

42

season where I'm really focusing

on sharing networking knowledge and

43

teaching networking through the podcast,

which is weird because the first five

44

or more showing off, like, look at

all these cool people I know, and

45

now we're really focused on sharing

knowledge so other people can do.

46

what I did and meet cool people like you.

47

So let's just kick it off with

just a quick piece of advice

48

because I always get a quick win.

49

For someone out there who's like,

I've heard about networking,

50

but it hasn't worked for me.

51

I've gone to events.

52

I drink the wine, eat the cheese,

but nothing really happens.

53

For someone who hasn't found the,

the power of networking, what would

54

your advice be to them to really?

55

Get the value that we've

gotten from a couple of things.

56

First of all, you're probably closer

becoming a master at it than you know,

57

and going back to, and I remember the

cartoon of this frog that he was Halfway

58

down the stork's throat and on the

capsule is never, never, never give up.

59

One of the things I can tell you

is that your net worth is a direct

60

relationship to the value of your network.

61

So again, you're closer than you

probably know and don't give up.

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Okay.

63

All right.

64

And so do you think it might be like

where people are networking or how they

65

are like when you encounter people who

I assume you sometimes have people say,

66

yeah, networking doesn't work for me.

67

What do you find is holding people back

from from getting out of the birds throat?

68

Well, first of all, I think

it's a combination of different

69

things and expression.

70

I learned in Asia.

71

Same, same, but different.

72

The similarities and differences

from every human being.

73

It could be your belief system.

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It could be what you're doing, or

it could be where you're doing.

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The key is knowing where and how to do it.

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I mean, some of the biggest mistakes.

77

That I see people make when

they're networking is number one.

78

They're not branding

themselves quite often.

79

They're branding You know, whatever

they're representing not themselves

80

second biggest mistakes is they're too

focused on Transactions now, obviously

81

we all are looking to create transactions

But the reality is you want to focus

82

on collaborations if the key is almost

everybody today is looking for visibility

83

credibility and connectivity Hmm.

84

Talk a bit more about brands.

85

I don't understand what you mean.

86

The people are doing wrong.

87

They're like, hi, I'm, I'm

Michael with remax or, you know,

88

I'm Joe with New York life.

89

And so they're not talking about

who they are and establishing

90

themselves as a brand.

91

But what's the solution to that?

92

How do they brand themselves?

93

Well, actually, I'm going, you know,

I'm going to borrow something that I

94

heard you say that you heard somebody

else say the seven magic words and

95

it, you know, how, dah, dah, dah, dah,

dah, whatever it is, what I do is.

96

Hmm.

97

Yep.

98

Yep.

99

Yeah, the problem you're solving.

100

But that's just one example.

101

I mean, quite often, and I'm very pro

MLM, but there's many times I see people

102

get on and they're talking about their

MLM, that's just example, or their real

103

estate or whatever it is, you are the

brand and what you do, what you want to

104

be doing is branding, you know, who, you

know, what you can help other people.

105

Hmm.

106

Yes.

107

No, I, I definitely noticed things.

108

I certainly seen people

who get up and they say.

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You know, we have a product that that does

this and as a billion dollars, and I'm

110

looking like you don't have that product.

111

You might represent that product,

but I'm pretty sure you don't

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have a billion dollar company.

113

And again, it comes across very

disingenuous, not disingenuous,

114

but out of alignment.

115

You're the words in the music aren't

matching when people are talking

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about the company as if it's them.

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Right.

118

I mean, nobody really wants to

be pitched unless you really

119

understand who that other person is.

120

The only thing, as far as what I look at

when I network, I'm trying to pitch them

121

of why they want to get to know me better.

122

Why they want to do the one on one

the magic really happens when you Have

123

the one on one and then we can talk

about that in a little bit, but you

124

know You don't want to be pitching.

125

I mean if you know if all you're

coming across is pitching somebody.

126

Yep Resistance level

goes up Yes, absolutely.

127

And actually let's talk about MLMs for

a moment because I'm sure, you know,

128

some people have had good experience

with them and they understand the

129

power of them and the power of the

system, but other people have not

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maybe have such a positive experience.

131

And so share a little bit about

for people who have, who have may

132

have a negative impression of MLMs.

133

What is it that makes them so, so good

and powerful and what makes such a fan?

134

Well, unfortunately, quite often, you

know, the, the biggest assets, the

135

biggest liability in NLM, which is these

of entry, it's very easy for somebody

136

to get involved for very little dollars

and make a lot of money, but it also

137

brings a lot of the wrong element.

138

People that really haven't embraced it.

139

I've said for many years on

stage, if people really understood

140

this business model, especially

where it is today, compared.

141

To where it was when I

started 30 some years ago.

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Everybody would be involved with it

for a variety of different reasons.

143

The biggest reason why somebody might

not be involved in it is because

144

they've got the misperception thing.

145

They think it's about selling products.

146

They think the fact is, if I get you

involved in an MLM, you're working for me.

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Actually, the antithesis of that is true.

148

If I get you involved in a particular

company, I'm working for you because

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really what you're looking for is

From that other person is their time,

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energy and effort, their resources.

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And the only way they're going

to continually stay involved

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is if they can see some wins.

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So again, if you know, it's

getting clarity about what that is.

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And today, most MLM companies

are really what I call a hybrid.

155

They're a cross between a

affiliate with a leverage backend.

156

Okay.

157

Yeah.

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Yeah.

159

And that's something I always appreciate

my, you know, I have, I have a, an

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audience and email lists, resource

letter, and I've encountered a number

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of companies that are MLM structured.

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And I said, Oh, I like what you do.

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I'd be happy to show it to my audience.

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And they're like, great.

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You got to come to this

training and do this and wear

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a hat and drink the Kool Aid.

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I'm like, no, no, no, no,

no, you don't understand.

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I will send emails, sending

people to you to talk to.

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Oh, we don't do things that way.

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I'm like, cool.

171

Guess I'm not promoting you.

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That that's why I, you know, I recently

discovered the great discovery and.

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And I like them because because they're

actually set up that I can use my,

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you know, I like what they're doing.

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I like their philosophy.

176

I can take what they're doing and

say, hey, come to this info session.

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This guy will be here

to explain it for you.

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I don't need to explain it.

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I don't have to go learn everything.

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I can bring what I have.

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And then marry it to what they

have and create value for everyone

182

instead of everyone having to,

you know, wear the robes and drink

183

the Kool Aid as they do at some.

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Exactly.

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Sometimes, you know, and again, one of

the guys I've met through networking, Jim

186

Feldman, his website is shift happens,

but sometimes all you need to do is

187

shift how people look at it because.

188

You know, today they've got

systems in pro I mean, in place.

189

So all you have to do is plug people

into the system and they don't have to

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go through the training or your upline

can handle that for you or whatever.

191

But sometimes a small difference in

how you think or look at something

192

will make the biggest difference

as it relates to networking and

193

everything else you do in life.

194

Yeah, yeah, that is.

195

That's a huge thing.

196

So, so you're going to, you

said you're going to talk

197

about one on ones a little bit.

198

So let's talk about that.

199

Cause you know, you meet people and

that's, that's where the action happens.

200

You meet someone at an event, you

say, let's follow up and then what?

201

You know, the biggest thing and

there's, I love acronyms, which

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I think, you know, and I love the

acronym USC and that's not the college

203

in Southern California, but it's

understanding who the other person is.

204

Now, if the other person asks you.

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What you do, keep it

short, sweet, and simple.

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So if somebody asked me what I do, I say,

I'm a elite networker and a strategist.

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And then I flip it back on them.

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I'd like to find out more about what you

do, because if I understand what they

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do, what they're doing to expand their

network and understand what's going on in

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their world, you know, and I mentioned,

you know, for example, Jim Feldman.

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And when I originally met Jim, I

said, I'm an out of the box thinker.

212

And he says, I mean, my whole living

within the box thinking as that relates

213

to networking, you know, it's, you know, I

use what he calls 3d thinking, understand

214

the depth of the other person's problem,

which is going back to understanding,

215

understand the distance to the solution

as it relates to what they're doing.

216

So if you're in the, the last

day is the determination of

217

them to solve their problem.

218

So when I'm.

219

Talking with somebody, I

want to understand really

220

what's going on in the world.

221

And then my next part of that S is figure

out how I can be of service or value.

222

For example, when you and I first met,

I've got this vault of information that

223

I normally sell for a lot of money,

but I gave it to you at no cost because

224

one of the things about networking,

it's like opening a bank account.

225

You need to make deposits.

226

a withdrawal.

227

So I'm focused on being of service.

228

If the person's looking to get more

visibility, I've got a whole list,

229

just like you do, of different people

that might have podcasts or resources

230

where I can guide them, guide them to.

231

I've got a list of 60 different

networking events in the vault.

232

So I'm trying to focus on what

I can do that will help them.

233

As it relates to what they're doing.

234

And then I want to focus on the C,

which is, you know, have clarity of

235

communication, focus on connecting

from a human to human, and think about

236

collaboration, you know, it's like,

if I can guide somebody to somebody

237

that would be the right connection for

them, that's another way to increase

238

your know, like, and trust, which is a

common thing that everybody talks about.

239

Yeah, and there's a few things that I

really like people can can learn from it.

240

First of all, I believe before we

met, I had seen your event list.

241

I, I can't remember who I think may have

been Frank Agan, who, who recommended it.

242

But he said, yeah, if you're

looking for this is what I was

243

just getting the online space.

244

He said, there's this guy, Robert,

but when he's got a list of.

245

a zillion events and, and I think he

actually may have sent me the PDF.

246

He's, he's like, I've got this PDF from

Robert Budwin, you know, check this out.

247

I'm like, Oh, this is pretty cool.

248

This guy must know his stuff.

249

I should probably meet him at some point.

250

So I knew you before I met you.

251

Because you'd created

this high leverage asset.

252

Cause you know, sending a PDF out,

that doesn't cost you anything.

253

It probably took you a lot of time and

energy to build it, but once you had

254

it, sending it out, didn't take a lot.

255

That's very high leverage.

256

And then we met, give me access

to the vault, very high leverage.

257

You've already have the vault.

258

And so sharing that it creates that power.

259

But I, what I really liked was that

idea of keeping your, your intro short

260

and then turning around and saying,

but I really want to learn about

261

you because that's, that's a great.

262

The term gets a bad name, but you know,

it's great power play, you know, confident

263

people say that not confident people like,

Oh, let me tell you everything I do this

264

and this and this and this and this and

this and this and blah, blah, blah, blah,

265

blah, confident people like, Oh, I'm, I do

this and this, but tell me more about you.

266

I don't need to share who I am.

267

I want to learn about you and help you.

268

And the person you're talking to

then says, wow, wow, this guy's

269

willing to help me and he must be

really established because he can

270

explain himself in four words.

271

And it's just, it's so powerful.

272

The more you need to talk about yourself.

273

The smaller it makes you look.

274

Exactly.

275

So, you know, again, I want to focus

on giving something that's going to

276

help the other person, whatever it is,

a connection, a resource, my wisdom,

277

insight from my, you know, 30 some years

of experience, because I've seen the good,

278

the bad, and the ugly as entrepreneurs

is or in network marketing, either way.

279

I mean, you know, there's a lot of

people out there doing it wrong.

280

So when you're networking, the question

you want to ask yourself is my net.

281

Working when I'm networking.

282

If you realize, are you, you

know, what are your numbers?

283

Are you, you know, it's like, how many

networking events do you go to in a month?

284

I know my numbers.

285

How many one on ones are you

actually having with people?

286

You know, what are your IPAs,

your income producing activities?

287

And that is about re Developing and

creating the right relationships.

288

There's an art as it relates to what

you're doing, how you attract the right

289

people into your net, you know, as far

as collaborations or people that have

290

a potential doing business someday,

how you retain the right relationship.

291

And the T is the transformation

that they're going to have

292

because of the relationship that

they're going to have with you.

293

Yeah.

294

Yeah.

295

And that's, that's really good.

296

And a lot of that starts with

clarity on what is your business?

297

Who's your target audience?

298

Who do you serve?

299

How do you serve them?

300

Which is certainly something I know

well that you can meet lots and lots

301

of people and not make any money from

it if you don't have that clarity.

302

And if people are saying,

yeah, you're great.

303

How can I help you?

304

What do you need?

305

Who do I refer you to?

306

Which there have been times in my career

when a lot of people ask me that question.

307

My answer was I don't know.

308

So definitely having the answer

to who do you need to meet?

309

Where what is your income?

310

You know, what are your

income producing activities?

311

Where does your revenue

come from is is crucial.

312

You know, the key is it relates to people.

313

I'm looking to meet is very simple

people that are serious and committed

314

about taking what they're doing to the

next level because Every time I have

315

a communication with whoever I have

a communication with, I go into that

316

communication with the knowing, the

knowingness of the fact that there'll

317

be something that I'm going to say to

them as I understand them and I focus

318

on what I can do to be of value to them.

319

Yep.

320

So tell me more about how you got

into the network marketing space.

321

So, you know, what made you decide to go

full time and, and how were you doing it

322

differently than, than the thousands of

people every day who get in and then get

323

back out because it doesn't work for them?

324

Well, before I do it, I want to talk

about how I got involved in networking,

325

and then I'll get into network marketing.

326

Even better.

327

Let's go all the way back.

328

Yeah, all the way back.

329

And, you know, it was back in 1983, and

I always loved to meet people because I

330

understand the value of relationships.

331

There was a guy that was a 70 year

acquaintance of my mom, Harvey McKay.

332

And Harvey wrote the book, Dig

Your Well Before You're Thirsty,

333

but before he wrote that book, and

I look at him as the godfather of

334

networking back in 1983, coming out of

Minnesota, the Minnesota Gophers had

335

a very different Bad football team.

336

They had won one game

and lost all the rest.

337

They were outscored by their

opponents by three to one.

338

And through his ability and

networking, he brought Lou Holtz in

339

to coach the Minnesota Gophers, who

at the time was a pristine coach.

340

And he, within two years, the Gophers

were ultimately in the bowl games.

341

Now Harvey, who just turned 90 last

year, he brought like 300 of his

342

closest friends to have a birthday

party and he did it up first class.

343

He did the same thing at 80 years.

344

So I sort of modeled

myself after Harvey McKay.

345

I realized that You know, if he

could do it and he was my model,

346

I could become an elite networker.

347

So anyhow, that was, that's why I

started looking at networking now, as

348

far as how I got a network marketing

is a little sister and a fraternity

349

that I graduated many years before it

came to me telling me ultimately how

350

much money this fraternity brother

of ours was making that attracted me.

351

to the profession.

352

Now, at the point, I didn't

know what I didn't know.

353

I dove in headfirst and within

the first six months, I created

354

more depth than anybody, you know,

that I would like to talk about.

355

But I, you know, I had

to learn about reframing.

356

And as far as about reframe, because

one of the things I learned early

357

on is if we're in action, whatever

actions we're doing, we're going to

358

have different experiences, you know,

I love the definition of experience.

359

Experience is what you get when

you don't get what you want.

360

So I had to reframe what happened.

361

So I sat back and I said, if I'm going to

run a franchise, what would it cost me?

362

If I were, you know, I grew up from you.

363

Ultimately you know, as you mentioned

the my introduction, a very wealth,

364

you know, a quality family, you know,

a lot of millionaires around me.

365

So I sat back and I said, you

know, this is going to serve me.

366

So I realized I was not going to quit.

367

I was going to be able to master because I

want to get away from our family business.

368

In our family business.

369

There was too much family in the

family business was my family.

370

And I wanted to, I wanted to have the

freedom that I saw in network marketing.

371

That was how I started.

372

Now, to me, where it's come to is

I want to live a life of meaning

373

based on helping other people.

374

And that's the beauty of network

marketing, because it's based

375

on a geometric progression.

376

The numbers will always work.

377

People don't, but with systems in place

and with technology evolving to where it

378

is today, you're able to plug people in.

379

And the only way you make money is

helping other people make money.

380

Okay.

381

And so it's a matter of reframing,

figuring out that you need to look

382

at this like a business and not

just, which I think it's a story.

383

A lot of people have is because

partly because they're sold

384

this, you know, Oh yeah.

385

Let's talk to a few friends.

386

You'll make a bunch of money.

387

And, and, you know, if you, if you

think of it compared to a McDonald's

388

franchise or seven 11 franchise.

389

Cheapest franchise you're ever

going to buy, but you've got to do

390

the work because you don't have.

391

It's not just build a McDonald's, hire

some staff and sell some cheeseburgers.

392

You actually need to get out

there and really follow the

393

playbook they're giving you.

394

The real work is working on yourself.

395

When I started off, you know, I came

across a cassette tape series by Wayne

396

Dyer and it was called No Limit Person.

397

And as I'm listening to it, I came to the

realization that the limits that existed,

398

I was responsible for them being there.

399

Mm.

400

Take responsibility for what is, you

can take it for what will be, but

401

most people are in a state of denial.

402

And I love the acronym of denial,

which is don't even notice.

403

I am lying.

404

So I took responsibility for.

405

The things I wanted and I focused

on personal growth and development.

406

So the key in everything is continually

improving your skillset so that you can

407

create the results and take responsibility

for the kind of life that you want.

408

Okay.

409

Yep.

410

Yeah.

411

I've often said that entrepreneurship

is just applied self improvement

412

because yeah, if you got a job and

you're, and you got issues, well, you

413

know, you still probably get paid to

still probably get along, you got on,

414

you got a business, you got issues.

415

They are all right.

416

They're gumming up your engine and.

417

And front and center in

every relationship you have.

418

So yeah, there's a lot to that.

419

And then I, yeah, I like that, that

denial expression because a lot of

420

people don't realize that they are.

421

They are lying to themselves.

422

They're holding themselves back.

423

Most people settle.

424

They trade time for money.

425

They're working on somebody else's dream.

426

Yep.

427

What you want to do is you want to,

you know, first of all, realize that

428

you can create the kind of life that's

of meaning and that you can create

429

anything that you really want once you

start seeing and thinking differently.

430

So, but most people settle and

they just trade time for money.

431

Yep.

432

That makes sense.

433

So in network marketing, do you,

do you recommend that people Work

434

with, you know, I guess, yeah.

435

How, how would you

recommend they get into it?

436

Do they find one company that I liked?

437

They find the best financial opportunity.

438

They find a product.

439

They like, they work

with multiple companies.

440

Well, for the most part, I don't

believe in working multiple companies.

441

If you're going to work multiple

companies, no more than two.

442

Okay.

443

And you know but obviously you've got to

believe in what you're doing, you know, if

444

you, because that's going to show through.

445

If you're incongruent with what you're

saying and what you're doing, you

446

know, I look at network marketing.

447

It's like putting together a puzzle.

448

Meaning there's multiple different

pieces, the right support system,

449

the right product that you really

believe in the right system

450

that you can plug people into.

451

Because one of the things I

talked about in my book, you

452

want to create interdependent,

not codependent relationships.

453

Today, it's a lot easier because when

I started off in network marketing,

454

I talked to you, or I mentioned about

the Wayne Dyer cassette tape series.

455

Over a period of time, I probably spent

100, 000 in self improvement from the

456

cassettes I bought, the CDs I bought,

the books I read, and the seminars.

457

Today, if you know where to look

for that kind of stuff, you can

458

find it almost all for nothing.

459

Yeah.

460

Or very little cost.

461

Yeah, that's, that's huge.

462

Yeah, I think that, that idea of

you have to love the product is key.

463

Yeah.

464

Because there's, there's

so many MLM coming out.

465

I mean, there are probably thousands.

466

And.

467

Lots of them have great have

a great or great products.

468

But, uh, so I think sometimes people

see the opportunity of MLMs and they

469

attach it at one company and say, Well,

I don't really love, you know, hair

470

accessories, but the opportunity is great.

471

So I'm going to do it.

472

not realizing they could also do

that with anything from online

473

training to nutritional supplements

to knives to clothes to whatever.

474

There's plenty of companies that have

that model but you really did, you're

475

right, that, that, that incongruity

if you're You know, if I'm going out

476

trying to sell skincare products,

people are going to feel like you don't

477

really care about skincare products.

478

Do you know, first of all, I believe

in multiple streams of income, and

479

I've got an acronym for that, which is

CLAP, C L A P, your coaching consulting

480

business, your leveraged resource.

481

For example, if you've got a

product and you've got affiliates

482

representing that product.

483

That's an example of a leveraged resource.

484

M is another example of

a leveraged resource.

485

A is your affiliate income

and P is your passive income.

486

And that's anything that's having

your assets work for your assets.

487

As far as in a couple of different

examples, I put it in that category.

488

I love sports memorabilia, so

I've made some money there.

489

Back when the stock market was 3000,

I was investing in the stock market.

490

Real estate's another example.

491

Gold and silver is another example.

492

You know, cryptocurrency

is another example.

493

I'm not ha I'm personally not in

cryptocurrency, but there's multiple

494

different ways that you can take advantage

of your P and the passive income.

495

Yep.

496

And then, so you talked about you

said leverage, which is uh, which like

497

you have a product being promoted by

someone else or MLM versus affiliate.

498

And talk about the difference

between those two, two categories.

499

Well, for example, I know based on the

things you've got, you know, you've

500

got to leverage resources and the

things that you're representing, but

501

part of the leverage resource, and I

might not, you know, because I'm not

502

going to be in competition with you,

I believe in cooperation, but I might

503

say, you know, Michael, if I, you know,

if you're promoting an event you've

504

got an affiliate program and I can

just send that link because I believe

505

in who you are and what you're doing.

506

And so that's an affiliate.

507

That's one example, seven figures.

508

Funding is another example for people

that ultimately don't have that.

509

Usually credit card companies

have got an affiliate program,

510

which most people don't realize.

511

You know, why do you think the airlines

promote other people's credit cards?

512

Because they're going to make

ongoing residual incomes.

513

You know, those are just a few

examples of the many affiliate kind

514

of programs that are out there.

515

In fact, Amazon started with

an affiliate program and still

516

does have an affiliate program.

517

I've made dozens of cents off that.

518

Some of those Amazon

affiliates, like one and 2%.

519

But you know, it's a couple of bucks.

520

It's something yes.

521

So, so they kind of go together.

522

The, you know, my affiliate income

could be your leverage income

523

if I'm promoting your program.

524

Right.

525

So the affiliate is what I'm making,

selling someone else, promoting

526

someone else's stuff to my audience.

527

And the leverage is what you're

selling to someone else's audience.

528

Yeah.

529

And let me jump in for a second,

because one of the things that I've

530

learned is most people would rather

promote something else than try to sell.

531

Of their own, you know, as far

back as I can remember, I was

532

told I could sell ice to Eskimos.

533

No, I've never tried.

534

I believe I could, but

let me define selling.

535

What selling really is,

is presenting information.

536

Here's the two key words, when

appropriate, that allows somebody

537

to make an informed decision.

538

That's all selling is.

539

Once you're clear about

really what selling is.

540

Let's see, most people don't

do the proper exploration.

541

They haven't done the proper figuring out,

is this person even interested in what I

542

might have, might be able to offer them?

543

Yeah, yeah, yeah, the

one appropriate is key.

544

Yeah.

545

Make sure that value.

546

Yeah.

547

And I think that that's interesting,

especially because I'm so, you know, I'm

548

so immersed in the course creator space

and the, the coaching space and, and it

549

probably is very true that most people

would rather sell someone else's stuff

550

than make their own thing and sell it.

551

And for any coaches who are listening,

some of them might be like, no,

552

no, that doesn't sound right.

553

Cause everyone wants me to promote

their stuff and doesn't want to promote

554

my stuff, which could be because

you're talking to the wrong people.

555

Because if you're all course creators

and you're talking to each other,

556

you've all got a course to move.

557

Then there's the other 8 billion

people on earth who haven't created

558

a course they're trying to sell.

559

Exactly.

560

And yeah, so that's what I've been

interesting area to, to explore a

561

little bit more is that idea of, of,

you know, if your pool is too small

562

and people are all just like you.

563

Talk about the value of diversity in

networking outside of your circles to

564

finding people who aren't just like you.

565

Let me give you a perfect example.

566

A couple different people in some of my

networking groups are divorce coaches.

567

And so, you know, one of my

suggestions, and quite often

568

it's just giving a suggestion.

569

I said, what you might want to do is start

doing podcasts of people that have been

570

happily married for x period of time.

571

So that way you can offer that.

572

To people that are having

relationship challenges.

573

The secrets I've learned from

people that have, you know, that

574

have been happily married for over

10, 20, whatever period of time.

575

But again, it's thinking differently.

576

And that's the one thing that Jim

Feldman helped me shift my thinking

577

with his example of 3d thinking.

578

Yeah.

579

Yeah.

580

It's a powerful concept.

581

Thinking outside.

582

Because if you're focused on just people

who've gotten divorced, then by the time

583

you're reaching them, so is everyone else.

584

So when you're talking to people

and you know, again, it opens

585

up a whole different dynamics as

it relates to what you're doing.

586

If you're interviewing people as

you're a divorce coach that have

587

been happily married, so you're

extracting some of the secrets.

588

That's sort of like what you're doing.

589

As it relates to networking and the,

you know, you're extracting from other

590

people's wisdom and you're able to

help guide people and it's increasing

591

your know, like, and trust based on if

you're either giving away or selling

592

either way, it's, you know, you know,

it's helping your brand, your image.

593

Yeah.

594

Yeah, that's, that's true.

595

And I'm reminded of, I was talking

to a mortgage coaching, a mortgage

596

broker, a loan originator.

597

And, and I was saying that they should be

producing content around credit repair,

598

debt consolidation, that kind of stuff.

599

And they said, they said, why people with

bad credit can't, can't get a mortgage.

600

I'm like people with bad credit can't

get a mortgage today, but if you help

601

them improve their credit, you think

they're going to go to someone else when

602

it comes time to take their mortgage out.

603

If you've been working with them,

but that's, that's about the long,

604

the long plan too, because it could

take two or three, five years, but

605

if they're in it for the long game.

606

Then it makes sense to go go after

someone who's going to need a mortgage

607

in five years Instead of someone who

needs a mortgage today because every

608

mortgage broker is going after that guy

Yeah in the back end in that scenario

609

is once that person has improved

their credit you help them get the

610

house Guess what they're going to do.

611

They're going to refer Many

of their friends to you Yeah,

612

and that's, that's powerful.

613

And even if they're friends who have

bad credit, then you hopefully have some

614

kind of systems in place and education in

place or partnerships in place that when

615

they come to you, you'll be like, great.

616

Okay.

617

Yeah.

618

And they'll go through the system

or, or there's a course or whatever.

619

And then see in three years,

it's time for you to buy a house.

620

Yeah.

621

Exactly.

622

Yeah.

623

It's about thinking, thinking

along the long game there.

624

And yes, you mentioned something

about you know, learning through

625

networking too, is you meet all these

people and, and learn from them.

626

You know, talk a bit about how networking

can be an educational tool, how you

627

can learn from the people you meet.

628

You know, I always am looking to learn.

629

I mean, some of the acronyms that I've

come up with were things that I got from

630

other people, but everybody that you

meet, you know, they've got their own life

631

experience and a lot of who I am today.

632

Is because i've learned it from other

people or i've learned it through the

633

experiences that i've had So, I mean

I can't even tell you how many things

634

i've learned from jim feldman as one

example The guy that I you know, I love

635

to network with is mori zukovich and

anytime Somebody's telling me they've

636

got some kind of mental challenge I

refer Morrie because I, with his brain

637

entrainment, that's just a, you know,

another example, but I always learning,

638

you know, and going back to our Better

Change podcast every Tuesday night.

639

Our whole focus and what we wanted to

do was create a community that would

640

be there to serve other people and

be of value to other people because

641

what I've realized, my definition

of wealth is a direct relationship.

642

To the value and service that you bring

to the marketplace and the rewards

643

the marketplace will give you back.

644

So what is the marketplace?

645

It's people.

646

The more that you can show up

to be of service and value.

647

Now, obviously, as you're dealing

with people, you have to set your

648

boundaries because otherwise people have

a tendency to take advantage of you.

649

So, you know, you've got to be able to

shift it from once you've given enough.

650

If they want to continually

get your wisdom, you know.

651

To focus more, you know, segueing

into more of a business relationship.

652

Yeah.

653

Yeah.

654

And then that, that's a key thing is

that people, and I don't think it's

655

about their, their takers or their

greed or they just don't, you know, they

656

are desperate for this information and

they, a lot are in a place of scarcity.

657

And they're like, please give me more,

I need more, I need more, I need more.

658

And it's okay to say, I'm happy to

give you more, but past this line,

659

there's a charge, you know, there

is a, there's a transaction, there's

660

a commercial relationship we're

going to have beyond that point.

661

YeAh, so it's but you you want

to be able to provide that value.

662

Without without having them consume all

of your time and all of your energy.

663

That is that is key.

664

So, so we've covered a lot

of different areas from M.

665

L.

666

M.

667

S.

668

How to meet people, how to improve

yourself through networking,

669

how to connect to people.

670

Is there anything I have not yet touched

on that you'd like to like to address?

671

Oh, you know, I mean, there's

a couple different things.

672

First of all, a couple of, you

know, some of my favorite sayings, a

673

person's character is like a teabag.

674

You never know what's inside of

it until it gets into hot water.

675

That's one of the things people will

reveal who they are over a period of time.

676

Obviously, I see the

greatness in everybody.

677

The second thing is the

fact that it doesn't matter.

678

Where somebody starts in life

or where they are now, the key

679

is the direction they're headed

and where they choose to end up.

680

So if you're not creating the kind of

results that you're looking for, when

681

you're networking, you know, hopefully

some of the things that I've said today

682

whenever you're listening to them will

be a value or either that, or continually

683

come back to Michael's podcast, because

I know he's going to be interviewing

684

some amazing people and you can.

685

You can take bits and pieces from what

other people said and create your own

686

puzzle and develop your own map to

create the kind of life that you deserve.

687

I love it.

688

That's, that's all great stuff.

689

So so a couple of things you

mentioned, the Better Change

690

podcast, how can people find that?

691

iF you can take a look at right above

my give me a second, I'll give it.

692

It's the 832 do you

see it right above 832?

693

Yeah, yeah, so, so Zoom 832 7737 4699.

694

Of course, that'll be in

the, the show notes as well.

695

And that's And that's every Tuesday, 5 p.

696

m.

697

Pacific, 8 p.

698

m.

699

Central.

700

Awesome.

701

And it's just for myself, and

again, it's a growing community.

702

We're not pitching.

703

We're there to serve people.

704

Okay.

705

And then the, the notes also say you have

a complimentary gift that people can text.

706

I do.

707

That's awesome.

708

All they have to do is go to

my calendar, which is cal only.

709

com forward slash, but when, and make

sure that you put Michael so that I know

710

where you came from, because normally

I sell this for a lot of money and I

711

will be, you know, normally 495, but

I'll give it to you absolutely free.

712

As long as you've got Michael's

name with my calendar and I'll spend

713

a half an hour with you based on

the things we talked about here.

714

Understand.

715

You know what you do, what

you're doing and focus on what

716

I can do to be of value to you.

717

Great.

718

And of course, if, if you forget

how to spell his name, you can just

719

remember his clever catchphrase.

720

Robert, what's your clever catchphrase?

721

When you connect with Robert,

you'll do nothing but win.

722

That's B U T W I N.

723

I love it.

724

All right.

725

Well, this has been great.

726

Thank you so much for sharing everything.

727

And if you're listening,

definitely take advantage.

728

Robert has so much knowledge

to share and he is so generous.

729

to a limit.

730

So generous with his knowledge

and advice and and resources and

731

definitely a great guy to have in

your network and your community.

732

And again, you go to calendly.

733

com slash, but when B U T W

I N and all the rest of that

734

will be in the show notes.

735

Thank you so much, Robert.

736

Thank you, Michael.

737

It's always a pleasure.

738

Thank you so much for joining us on

the guy who knows the guy podcast.

739

I'm your host, Michael Whitehouse.

740

Be sure to join us in the next

JV connect, learn all about it.

741

JV dash connect.

742

com.

743

You can also get my five steps to

profitable networking course for

744

free right there on that site.

745

Our goal is that in two days, you're

going to get over a hundred thousand

746

dollars of value from the connections

you made, and this applies, whether

747

you are brand new in business or well

established, so be sure to join us.

748

JV.

749

Dash connect dot com in March,

June, September and December.

750

All the dates and details are

right there on the website.