In this episode of the Deeply Rooted Business Podcast, hosts Jess and Rachel discuss the importance of understanding and choosing the right types of support available to small business owners. They explore common pitfalls when investing in support, such as financial drain and wasted time, while highlighting the benefits of bringing on the right support at each stage of business growth. From mentorship to coaching and consulting to specialized service providers, they provide valuable insights on how to navigate your unique journey towards success. Tune in now and learn how to make informed decisions that will help you get the most out of your investments.
- [00:01:11] The pitfall many entrepreneurs face is overcommitting their investment budget by not allocating enough funds for hands-on implementation or service providers.
- [00:03:24] Setting aside reserves specifically for investing helps prevent financial strain when exploring various types of support.
- [00:05:48] Investing time in foundational business coaching programs may lead to wasted hours if you already possess knowledge about certain aspects.
- [00:08:32] Mismatching expertise can hinder progress; knowing exactly what type(s) of support are needed is vital before making any hiring decisions.
- [00:10:56] Hiring someone who provides strategic guidance based on their experience saves time during training processes.
- [00::12::50] Breaking through blind spots and accelerating growth are key benefits of bringing on the right support.
- [00:16:34] Starting out, mentorship can provide valuable advice from someone who is already successful in your desired field.
- [00:18:33] Coaching helps with mindset blocks and empowers you to move forward during the stretching phase of business.
- [00:21:02] As your business becomes more complex, hiring a system specialist or management expert can help streamline processes for increased efficiency.
- [00:23::35] When scaling up, it's crucial to invest in consultants or strategists who offer customized guidance tailored to your unique business needs.
Are you ready to take your online business to the next level? Tune into this episode of the Deeply Rooted Business Podcast and gain insights on navigating different types of support. Make informed decisions that will propel your success. Don't miss out—listen now!
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Hang Out & Say Hi!
Hello and welcome back to another episode of the
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:Deeply Rooted Business Podcast.
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:My name is Jess.
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:I'm here with my lovely co-host, Rachel.
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:Rachel: Hello.
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:. Jessica: Today we're gonna be talking
about navigating the types of support
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:available to you in online business.
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:I know when a lot of potential clients
first reach out to me, one of the things
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:that they put on their application is that
they're unsure of the type of support.
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:They need.
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:So we're hoping that this conversation
will help you one, become aware of
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:all the different types of support
there are available to you as a small
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:business owner and how to choose the
right kind of support and match that
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:to the stage of business, of the stage
of growth that you're in so that you're
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:getting the most bang for your buck.
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:Rachel: Yeah, I think one of the biggest
pitfalls in the support area is that
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:people overcommit their investment budget.
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:In the coaching space and have
absolutely zero budget when it
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:comes to hands-on implementators,
service providers and all of that.
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:I see that as something big where oh, I
just invested in this $10,000 mastermind.
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:I have no budget.
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:But we're gonna go through the
various levels of support and the
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:types of support so that you can see,
when you are reaching that growth
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:spurt in business, that possibly
a coach isn't what you need there.
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:That it's a delegation
support system of some sort.
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:So we're gonna go through all
of that and hopefully you guys
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:find this episode very helpful.
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:jess--she-her-_1_01-26-2024_130707: I
know we talked about this in episodes
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:previously, but we talked about looking
at the support you bring on and your
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:team members that you bring on through
the situational leadership lens.
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:So matching your developmental
level of a business of your, as
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:a business owner to the types of
support that is available to you.
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:So you have people that can do it
and then you have people that can
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:coach it and sometimes, you just
need people to jump in there and
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:get stuff done for you at some point
because you're maxed out on time.
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:Let's first start out by talking
about the, some of the pitfalls
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:of just, and we went over this a
little bit already, but the pitfalls
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:of investing in the wrong support.
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:Number one, like Rachel mentioned it
can be financial draining if you're
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:investing in the wrong support.
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:I'm sure as a small business owner, your
operating expenses, you'd to keep those
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:as minimal as possible, and the budget
that you have for support is finite.
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:So it's important to.
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:Really take a proactive approach
to figuring out the type of support
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:you need and then finding the
right person to fill that hole.
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:Track 1: One of the things that
I've noticed that a lot of people
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:don't do is put aside a certain
amount of reserves for investing.
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:And then that's why when you get
shiny object syndrome or you get very
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:interested in a new program, it could
be easy to kinda not have that guidance
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:to be , do I have the budget for this?
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:And then you stretch
yourself a little too thin.
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:So I think that's also something on
the financial drain side to be aware
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:of is that as you're establishing your
books of some sort, I use Novo as a
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:banking system, and they have these
really amazing systems where you can
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:say, create a reserve bucket and it
takes 1% of all inbound transactions
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:and it puts 1% towards investments.
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:I have another one for taxes.
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:That can be something that can
really , support you as you start
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:to get into investing in whatever
type of support that you don't see.
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:Find yourself , struggling to make
ends meet on your own side because
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:you haven't prepared yourself to
make investments in your business.
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:Jessica: That's an important shift
that gets missed when you're moving
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:from the startup phase of your business
to the stretching phase is yes.
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:Maybe when you're first starting
out, you might go into a
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:little bit of the red area.
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:As you begin to resource yourself and
invest in, the systems and support that
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:you need to get your business going, but
as you're maturing and moving into, your
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:2, 3, 4 of your business you really should
be setting aside some of your profits.
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:To be able to do that type of
investment that Rachel is talking about.
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:And that was something that wasn't
very apparent to me at first.
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:I was actually talking to my mom's boss.
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:She works for this guy.
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:She has worked for him since I was born.
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:So they've been together , I think
they're closer than my parents' marriage,
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:but I was asking him for his business
advice because he grew his business
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:from nothing to literally, it makes.
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:$12 million a year.
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:And I was asking him, what
advice he had for me as somebody
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:that was, newer to business.
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:And he just said, the first couple of
years he just invest, had a set budget,
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:he took care of his family, but then
he had a set budget for investing back
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:into his business to build and expand
his team and the support he needs.
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:Track 1: The second pitfall?
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:What would you say that is?
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:jess--she-her-_1_01-26-2024_130707:
So financial drain.
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:And then the second one
would be wasted time.
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:Track 1: Yeah, I think this is one of
those that I have personally, and this is.
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:Very revealing, but to me, I would
get sucked into a lot of the coaching
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:programs that had make X amount of
money consistently and make this system.
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:And it always made me feel I've never,
I didn't have a secret key that they
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:were offering or a secret formula
to consistently do this and this.
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:And I really got sucked into a
lot of foundational business.
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:Coaching programs probably about
year one or two, and as I was going
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:into the program I was like, oh
my God, I know all of this stuff.
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:This is such a waste of my time.
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:If only I would've trusted myself
that I knew what I was doing.
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:Or at least understood the landscape
of the online space where consistency
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:is what you make it consistency
in your own business as far
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:as results and leads and stuff.
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:It's all built off of systems and stuff.
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:And so if I would've just had an
ounce of self-trust to be like,
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:girl, you know that you don't need
to invest this prog into this program,
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:I would've saved a lot of time.
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:'cause I do tend to lean on that side
where I'm maybe they just know something.
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:I don't, no, they're all preaching the.
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:jess--she-her-_1_01-26-2024_130707:
Yeah, and I think an even worse kind
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:of situation that you can get yourself
into is if you're really, moving.
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:From a reactive state is sometimes
you can even get sucked into programs
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:or learning things that is not right
for your particular business or your
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:particular strategy, and you can go
down this path of trying to pursue.
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:I'm thinking about a particular time I got
sucked into a program where it was about
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:creating a certain type of offer VIP days.
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:And it brought me down this path that.
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:It really wasn't right for my business.
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:And I waited a lot of time and
effort and energy trying to build
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:out this new offer that really
wasn't strategically aligned with my
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:values or my vision for the business.
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:But I was just , oh, this is a
way for me to grow really quickly.
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:So I think, always reflection first
to be proactive in your investments.
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:So then the third one is
just, mismatched ex expertise.
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:And I'm gonna let Rachel
rant on this one because.
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:Track 1: Yeah, I literally have this
pinned as one of my top three posts in
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:my profile on Instagram because it's
something that I experience on a very
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:consistent basis where people need support
to increase their, to improve their
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:customer journey to do all of this stuff.
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:And they have this idea that an email
marketer is a copywriter and that's.
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:Somewhat true.
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:There are components of copywriting
inside of email strategy, but there's
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:so many layers to it, and you can
even think about this, a general OBM
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:may have launch support, but a launch
strategist is more beneficial to you
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:if you're in that consistent launching
space than a just a general OBM.
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:So really understanding the actual need
and the actual support that you need.
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:Rather than going for oh, this person,
she has really good copy and her clients
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:are this and that, but if you need
support building engagement, running AB
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:tests, segmenting properly, that's not
a copywriter, that's an email marketer.
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:So there's a lot of those buckets,
especially in the online space where
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:kind people create their own titles
and their own . Categories for service
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:providers that you can easily get
stuck into, and that's another time
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:suck or a big pitfall that you might
experience as you're going into, what
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:do I need help with and all of that.
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:jess--she-her-_1_01-26-2024_130707: Yeah,
I think it's so important before you
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:move into the hiring phase, and when I do
hiring for clients, this is what I do with
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:them, is to really identify both the.
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:Skills and the competencies that you're
looking for to fill in your business
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:because you wanna have that balance, you
wanna have a balance of inner energetics.
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:So a lot of my clients will be more
of that cap here, I'm gonna go in
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:for energetics again, but they'll
be more of that CAPA client and they
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:need me to light a fire under them.
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:Or if we have two really airy Vata
people, they're not gonna get a lot done.
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:So one.
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:Identifying the skillset that you need
for that person, because I think a lot
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:of people working in online business
can develop, or I know for myself, have
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:a wide range of skills, but I'll be
perfectly . Upfront with somebody when
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:they, , when someone wants to come up to
me and be , I wanna do a launch using ads.
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:And I'm , that is not my, strategy.
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:I'm more of an organic
launch type of girl.
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:So knowing what skills, how this person
is gonna tie into your strategy, and then
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:what kind of competencies or energies that
you're looking to fail is really super
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:important when you go before going into
that interviewing phase with that service
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:provider.
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:Track 1: Yeah.
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:jess--she-her-_1_01-26-2024_130707:
All right, so let's go in.
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:Should we talk about benefits
of the right support?
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:I think we can quickly go over this, but
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:the benefits of rights of hiring the
right support is you're gonna get
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:strategic guidance, based on their
expertise and their experiences.
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:I was actually talking to a potential
client yesterday where I was
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:, highlighting one of the benefits of
working with me is that because I focus
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:on integrative wellness professionals,
mostly dieticians, is that I have an
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:overview of all the different business
models of all the different packaging
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:models, and I can tell you the pros
and cons of each of them because I
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:have clients that do separate ones.
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:So you're tapping into that expertise
and knowledge, and I think that's why
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:it's so important to know what type of
support and get as niche as possible
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:as you can when hiring that person.
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:Track 1: Totally.
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:I think it saves you a lot of time
in the training process when you have
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:someone who is familiar with that stuff.
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:It's almost why they tell service
providers or coaches or whatever to
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:niche down because your processes
can be . Streamlined it compared to
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:if you're just hiring a generalist,
they may have experience in all
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:of these other things and you have
to train specifically in that.
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:I think I find that to be my
biggest challenge when I'm hiring.
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:Right now I need a
marketing assistant, a.
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:Virtual marketing assistant, but
who understands email platforms
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:that everywhere I've been
looking, that virtual assistant is
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:social media is graphic design.
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:And I'm no.
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:I need an email specific one.
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:And so I think that's definitely I've
wasted a lot of time hiring people that
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:are , I'm a quick learner and I can pick
up those things, and then they just don't.
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:So I think it is one of those
things that's really important.
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:It's a massive benefit that if I
had someone that can just come in
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:and do it, I'd be , yes, please.
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:You're hired.
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:jess--she-her-_1_01-26-2024_130707:
I think about that too when when I
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:see clients invest in courses that are
general launch courses and I'm like, if
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:you're in the health and wellness field,
your launch is gonna be so much different
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:than a business to business launch.
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:So whenever you're trying to vet, courses
or service providers, it's important to
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:really keep that niche specific in mind.
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:So another benefit of hiring
the right support is being able
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:to, tap into their resources.
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:I already mentioned, how I can give you
a strategic guidance from what I see
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:working in other businesses, but because
I've worked in that specific niche, I've
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:now developed templates and a network
of other providers who ha, who can
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:support these specific clients as well.
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:Track 1: Yeah.
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:jess--she-her-_1_01-26-2024_130707:
Rachel's like nothing to add there.
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:Track 1: I am terrible at hiring,
so I should probably just put on my
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:listener ears here instead of offering
feedback that doesn't support myself.
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:jess--she-her-_1_01-26-2024_130707: And
then finally it's just benefits of, and
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:the final benefit of bringing on the
right support is breaking through your
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:blind spots, and accelerating your growth.
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:Track 1: Yeah, I will say that this is
one though that can easily go into the
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:delegation and the outsourcing space.
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:I don't need, and I'm gonna use
myself as an example because it's
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:something I have been teetering with.
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:For probably about a good six months to
a year where I'm , I need to know and I
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:need to learn the ins and outs of SEO.
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:Do I need that?
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:No, I don't.
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:That's not what I offer.
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:It's not any of my services.
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:Would it just be easier for me to
outsource that and let somebody else.
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:With that specialty take on.
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:Yes, a hundred percent.
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:But in my brain I'm , I
should learn this myself.
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:And I have wasted so much time trying
to learn this props to those SEO peeps.
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:'cause it is not.
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:My cup of tea.
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:But it is one of those things
that , if you don't enjoy it, if
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:it's not in your zone of genius,
a hundred percent outsource it.
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:You don't need to get stuck into
the weeds of it if it's not gonna
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:ultimately support the bottom line.
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:If you do it,
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:jess--she-her-_1_01-26-2024_130707: yeah,
I think having a general understanding
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:of how it works or having someone on
your team that you trust is important.
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:So that, if you're getting results,
but yes, I would never try to go
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:figure out how to run a, an ad
because not in my zone of genius.
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:Don't wanna waste that
time, money, and effort.
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:Not happening.
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:All right,
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:so let's talk about the different
types of support and where we think the
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:point in your business journey would
be the best to bring this person on.
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:One is mentorship.
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:So mentorship really is.
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:I think when you're just first
starting out, it can be a
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:wonderful thing to tap into.
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:Mentorship is getting advice
from someone who is doing the
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:thing that you want to be doing.
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:And you can do paid mentorship or
you can do networking, mentorship.
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:When I first started out my
business, I invested in mentorship.
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:There was another OBM that I saw,
and at this point I really wasn't
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:exactly sure what an OBM did.
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:So I scheduled a 90 minute call with her.
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:She kinda walked me through, everything
that she provided for her service and gave
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:me some tips and resources to go to to.
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:Kind of get started on
this journey my own.
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:Track 1: Yeah, I definitely have had
that similar experience . As I went from
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:service provider to micro agency, which
is a current transition that I'm in.
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:I've gotten the incredible mentorship
where it's un unfiltered advice
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:from someone who has done it in
a way that I would to do it.
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:And I think that's definitely the
difference from what we're gonna
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:talk about next, which is coaching
where I don't think coaching ex is.
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:That has that mentorship level, I
think it has components of it, but I
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:really do agree with your statement
of people who are doing what you want
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:to do, go into their space and kind
of consume in an unfiltered container
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:and ask the questions, learn what
you don't know and all of that.
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:I definitely think that's more in that
coaching or in that mentorship sphere.
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:jess--she-her-_1_01-26-2024_130707:
Yeah, so another good investment.
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:I think that when you're just
starting out, and this is really
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:depending on how scrappy you wanna
be, is tapping into specific service
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:providers to get you off the ground.
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:So depending on your budget,
you may want to hire.
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:Someone to do a landing page
for you or, help you get your
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:Instagram set up and going.
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:It's just really gonna depend
on your situation at the time
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:and where you need support.
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:I think.
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:For me, I did it all myself, but it
took a lot longer for me to get started.
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:So it's just at that place in time
when you're just starting out,
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:what are you more resourced with?
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:If you're
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:resourced with a lot of time, then figure
out how to do it yourself and get scrappy.
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:But if you really need to make money
quickly than investing in specific service
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:providers to help you get things off the
ground can really be a great way to go.
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:Track 1: Yeah.
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:And I wanna note you said
service providers, which I
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:think is super, super important.
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:'cause I think when people
are starting out, they do a
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:lot of investing in coaches.
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:They're hesitant to hire
the service provider to then
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:support them in that space.
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:And I think.
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:If you're listening to this and you
are in that kind of first year of
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:business, like Jess said, if you
have time, try to learn it yourself.
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:Try to take on, but if you really
wanna bring something up to speed, like
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:launching a program, hiring someone to
write that copy, get you through that
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:trial and error is a lot easier than going
through a launching coaching container
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:where they're just gonna tell you how to
do it and then you still have to do it.
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:jess--she-her-_1_01-26-2024_130707: Yeah.
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:Or even worse courses.
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:I think I wasted, so I can't even tell
you how many courses or those giant
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:bundle things were really popular in 2020
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:when I was just getting started.
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:So I'd buy a bundle and try to learn
. All 100 things that were in that
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:bundle and implement into my life.
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:And if I would have just
outsourced that stuff, I would've
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:made traction so much quicker.
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:All right.
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:So moving from starting to stretching.
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:I think this is where coaching can really
come in to help . Empower you break
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:through any mindset blocks that you
may be having if you're having specific
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:issues with focus or that sort of thing.
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:I think at this point when you're starting
to stretch your business and get into
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:those kind of more uncomfortable bits,
coaching can be really beneficial to help
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:you pull you forward to the next stage.
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:Track 1: Yeah, I do see so much value
in that kind of mindset therapy-based
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:focus of coaching because it does
get you from there's so many.
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:Levels of self-awareness that you have to
go through As a business owner, I always
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:say, running a business is a fire hose of
self-awareness, like straight to the face,
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:you're challenged with imposter syndrome,
you're challenged with self-doubt.
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:All of those things can
really cripple and hold you
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:back in your business journey.
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:And I've seen so many impactful
coaches that really do get you to that
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:next level and help you through it.
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:Also, a big fan of if you're in
business, you should be in therapy
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:too because it brings up so much stuff
that 10 outta 10 maybe a licensed
330
:professional should help you with that.
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:From one place that I don't necessarily
see a lot of value in is that kind
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:of marketing coaching side of
things, which I think is really funny
333
:'cause I am in that marketing space.
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:But I think there's a lot of people
out there that have maybe done
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:something successful once and then
build coaching programs around it.
336
:And I think that's more leaning into
maybe I would rather go the service
337
:provider route than hiring a coach
or a course to teach me how to do
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:one thing one time when it's not a
repeat system or something that.
339
:That may be just me and my
own world over here, but.
340
:jess--she-her-_1_01-26-2024_130707: M,
maybe not looking at a marketing coach,
341
:but more of a marketing strategist
that's gonna work with you to develop
342
:something that's unique to your business.
343
:Because once you're
344
:moving into that stretching phase,
you're putting your roots down deeper,
345
:and you're gonna really need to start
building those foundations to build your
346
:business the way that is uniquely yours.
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:Track 1: Okay.
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:jess--she-her-_1_01-26-2024_130707:
And then as you begin to stretch your
349
:business too, this is when your business
can start to feel a little more complex.
350
:Your time's gonna get
a little more crunched.
351
:As you continue to bring on new
clients or produce new products.
352
:So this is really when hiring a system
specialist or someone with a management.
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:Background can really be beneficial
to help you establish those systems.
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:First to be able to not only
maximize your time, but just
355
:create more flow in your business.
356
:Put in some processes because before
you start really hiring a team.
357
:You're gonna want to make sure that
you've maximized and streamlined
358
:everything you can, because if you
throw someone into the ms, it's
359
:just gonna compound those problems.
360
:Track 1: Literally me.
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:But also I will add a note there it
is so beneficial, especially if you're
362
:a neurodivergent business owner.
363
:Struggling with some type of, or embracing
some type of A DHD, dyslexia, all of that
364
:stuff, the systems, the organizations,
all of those kind of routine type
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:elements, they don't come natural.
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:And I say that because I am one of
those neurodivergent business owners.
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:It's not something that exists in my
brain that I'm . Yeah let's do this.
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:And then I'm checking this off every
day or doing, whatever that looks . So
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:a hundred percent, instead of me trying
to figure it out on my own, trying
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:to build systems that work for me,
I out, I would to outsource that.
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:Probably to Jess when she wants to
hire me or when I wanna hire her.
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:And really understanding that
you don't have to do it all.
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:There are people out there
that have that expertise.
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:And again, if it's not in your zone of
genius, you do not have to force it to
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:be just because you're a business owner
and you wear 25 hats a day of all of the
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:different roles and everything that.
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:So I would say that's one of those
distinctions that's . Really trust
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:that you can just outsource that.
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:jess--she-her-_1_01-26-2024_130707: Yeah.
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:Yeah.
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:And I don't wanna get on my systems
rant, but I think this is the number one.
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:Thing that you can do to protect your,
mental health as a small business
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:owner is, I really do believe that
systems and processes are self-care.
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:They're not sexy, believe
me, they are much.
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:Maybe I'm just biased, but I think
they're much harder to sell than
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:the marketing side of things.
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:'cause I was talking on to a new,
a potential client yesterday on a
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:discovery call and she's okay, but
when do we get to the fun part?
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:And I'm , this is gonna make your life
more fun down the road, I promise.
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:Track 1: Systems are the side of business
that email marketing is to marketing.
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:It's not sexy.
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:Nobody wants to do it.
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:Nobody wants to talk about
it, but it's so impactful.
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:Maybe that's why we get along so well.
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:jess--she-her-_1_01-26-2024_130707:
Yeah it's all right.
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:Now we're moving into, when you're
scaling your business, and I think
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:we talked about this before when
we were talking about, whether you
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:invite coaching versus Strat strategy.
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:I.
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:And I think as you begin to scale your
business, it's really important to invest
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:in a more consultant or strategist to
provide expert guidance for optimizing
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:your processes for scalability and
helping you navigate the unique
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:complexities that only your business has.
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:'cause once you get to a
point a problem that I'll see.
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:Is they'll sometimes my clients will
invest in a course or a coaching
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:program, and it's so generic
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:and so chockfull of information, what
mostly that would take them a year to
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:get through this, where you could just
hire a strategist who have helped similar
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:businesses you and you're going to
accelerate your growth so much faster
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:by going that route versus trying to
take a course or coaching approach.
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:Track 1: Yeah, I think it's the nuance
of business needs to be considered when
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:you are scaling your business because
there is so much uniqueness and it's
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:I'm gonna say, I know I've said this.
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:In the past, but if somebody would've
given you the roadmap to Google
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:or Apple you cannot replicate that
in itself because there's so much
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:uniqueness to how they built it and
your business is the exact same way.
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:You are this , secret sauce to
your business and so ha, making
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:sure your strategies work.
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:Alongside of you is really important
as you're in that scaling growth.
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:You don't want cookie cutter marketing
plans or marketing strategies
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:to help you scale your business
'cause it's just not gonna work.
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:jess--she-her-_1_01-26-2024_130707: Yes.
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:And additionally why I think that
having a general VA on almost any
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:team is essential to handle things
inbox and scheduling and those
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:kind of mundane day-to-day tasks.
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:Once you've got your systems and
processes set up, the next part of
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:scaling is really starting to outsource
to those experts in their specific.
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:So those specialized service providers
in areas marketing, email marketing
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:specifically if you wanna grow ads and
ads tech, that sort of thing as well.
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:Track 1: Yeah, totally.
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:jess--she-her-_1_01-26-2024_130707:
When you're responding,
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:you're like, yeah, totally.
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:Track 1: So let's do a recap of types
of support, because I think there
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:are so many that I think is really
putting them into perspective of you
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:have mentorship, coaching, consulting,
service providers, management
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:general admin, and an in team house.
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:When you're choosing your support
for the next stage of business or
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:whatever that looks for you, really
understanding that there are so many
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:options and there's different needs
for every option that exists out there.
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:So as you are growing your support
ecosystem, just keep that in mind
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:'cause it's so important to remember.
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:jess--she-her-_1_01-26-2024_130707:
It's really important, I'm gonna harp
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:on my reflective and proactive planning
again, is as you're setting your goals
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:for each quarter or even for the.
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:Year, trying to take a proactive
stance and thinking about what type
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:of support do I want to bring on next.
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:So one, you can start stashing
away if you don't have it.
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:The money to invest in
that, those types of people.
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:And two, know when you're gonna bring
them on and what other things need to
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:be put in place for that to happen.
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:Track 1: I'm in that stage
now with my business.
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:I think I've planned to hopefully
hire two additional people this
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:year, and once I do, it's gonna be
crazy 'cause it's gonna be really
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:helpful for me and I'm gonna have.
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:All this free time, I'm
be , what do I do with myself?
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:But then I'm gonna have
to grow the business.
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:Yeah, it's just one of those things.
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:Support is, it's sticky, but it's
so necessary to, wherever in your,
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:wherever stage of business you're in,
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:jess--she-her-_1_01-26-2024_130707: Yes.
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:All right.
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:So we hope you found this helpful,
and until next week we are
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:Track 1: we're
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:for you.