The Value of Strategic Marketing Consulting
1st November 2022
• Marketing Wins • Valerie Morris
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In this episode you will learn about:
The steps that Beth took in her career in order to become a fractional CMO.
What the job of a fractional CMOs entails.
How the marketing space has evolved over the last few years.
The development of new marketing channels in the last few years.
How to decide which marketing channels are the best for your brand.
How to identify the assets and skills that you need for your chosen social media networks.
How to find your audience online.
How to use social media for customer service.
Why it is important to decide what not to do in marketing.
The three different levels of engagement in social media.
How to develop the right messages for your audience on different social media platforms.
How to think about social media strategically.
Beth’s ideal client.
How to decide what markets you should be in.
The biggest value that strategic marketers bring to clients.
What is the information that you need about your customer at each stage of the customer journey?
How to qualify prospects.
A big marketing win that Beth achieved recently.
What to do when things don’t go exactly as planned in marketing.
When to walk away from a potential client.
How to understand which personality types you work well with.
Beth’s top advice for achieving your biggest marketing win.
Why customers are more open to giving feedback to an external party.
The power of the third party perspective.
Where to find Beth online: