Shownotes
I’m excited to welcome anxiety therapist Rachel Sleeper to the podcast today!
Rachel started her therapy Instagram during her last semester of grad school, after not posting anything on any social media platform for 3 years.
While still in grad school, she joined Private Practice Academy. Since then, she’s graduated, and FILLED her private practice with cash-pay clients!
Now? She’s scaling her business and growing a thriving practice through Instagram, networking, and a willingness to stay consistent.
In today’s episode, we’re talking about how she filled her caseload during the summer slump (as a pre-licensed therapist).
In this episode, we cover:
- Rachel’s journey of building a private practice straight out of grad school
- Overcoming the fear of launching a private practice from scratch
- How her consistency on IG built confidence over time
- Using process-based goals instead of outcome-based goals
- Why the "summer slump" actually helped Rachel grow faster
- The Instagram strategy that helped fill her caseload
- How the Reels Membership simplified content creation & consistency
- Leveraging local networking both online + in person
- Improving intro call conversions with a clear process
- The unexpected referrals that came from Instagram relationships
- Building a supportive therapist community through networking
Connect with Rachel:
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Resources & Links:
Mentioned in this episode:
FREE Training: How to Market & Grow Your Private Practice on Instagram
