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Lead gen to demand gen in an enterprise org with Helen Gillbe, EMEA Demand Generation Director at Proofpoint
Episode 3210th October 2023 • The Loop • Cognism
00:00:00 00:41:47

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Driving change is always hard, but especially hard in large enterprises. Helen Gillbe, EMEA Demand Generation Director at Proofpoint explains how she has led the charge towards a demand generation model despite the challenges that come with being in a large org.

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