You are in for a treat as we discuss current trends in the coaching industry in today’s episode. You’ll learn strategies for stepping up and standing out in a highly competitive market. Join us to hear practical insights from today’s expert guest!

Joanna Lott is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of the Women in the Coaching Arena podcast, a top 2% globally-ranked show, she provides practical strategies to help coaches grow thriving, sustainable businesses. With a track record of successfully selling executive and career coaching services to organizations and individuals, Joanna has supported hundreds of coaches in building profitable, integrity-driven businesses through strategic marketing. She is the co-founder of the One Stop Coach Shop, which offers instant access to templates, tools, and resources specifically designed for coaches. As an ICF Associate Certified Coach holding an ILM Level 7 Certificate in Executive Coaching and Mentoring, Joanna brings a wealth of practical experience and professional expertise to her work. 

Show Highlights:

• The return of in-person coaching, even as a hybrid model of connection, is impactful.
• Your marketing should show who you are and attract YOUR kind of people.
• Leverage opportunities (like a podcast) to stand out and bring value. 
• Joanna’s tips for standing out in a competitive coaching environment: use “bots” and tools, differentiate yourself with a catchphrase, run immersive workshops, be authentic, and be different
• “Coaching with purpose” means finding a mission or social justice issue that people want to get behind with you. (Figure out your mission by asking, “What makes me angry?”)
• Shine your light by unapologetically claiming your space!
• Joanna’s advice to young coaches who fear the haters
• Key takeaways from Joanna: “You’ll gain so much by going on a visibility mission as far as learning your own voice, building your confidence, and gaining self-esteem. There is so much to gain in the biggest personal growth journey of your life.”

Resources:

Connect with Joanna Lott:

Website, Women in the Coaching Arena podcast, The 2025 Coaches Planner, LinkedIn, and Facebook

Book mentioned in this episode: The Art of Gathering by Priya Parker

Connect with Meg:

ENROLLING NOW FOR THE FALL MENTOR PROGRAM beginning in August. Click here for more information and sign up now! 

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT.

Mentioned in this episode:

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you. I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about. Inside the program, we work on your actual coaching. You’ll hear yourself differently. Learn from other coaches. Develop more presence. And ask questions that create real transformation. If you’re ready to deepen your skills and your impact, I’d love to support you. Learn more at starcoachshow.com/mentor I’d love to work with you.

Mentor Program

If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten. It's small, personal, and powerful. If you've been waiting for the right time, this is it. So head over to Star Coach Show. That’s https://starcoachshow.com/mentor/ to grab your spot or to learn more. I'd love to work with you. Now, let's get into today's show.