Artwork for podcast Voice over Work - An Audiobook Sampler
From Crisis to Coach: Sonya Figueiredo's Journey to Inner Change
6th September 2025 • Voice over Work - An Audiobook Sampler • Russell Newton
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Russell Newton:

Hello listeners and welcome back to The Science of Self, where

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you improve your life from the inside out.

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Our guest today is Sonya Figueiredo.

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She's coming to us all

the way from Australia.

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I'm way up here in Atlanta.

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If you can see the map on my desktop,

uh, Sonya is a long ways away.

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We appreciate her joining us.

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Uh, what, like almost a 12

hour difference I believe.

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Sonya, thank you for being here today.

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Please introduce yourself

to our listeners.

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Sonya Figueiredo: Thanks Russell.

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Thank you for giving me the

opportunity to be here with you.

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As Russell said, I'm Sonya Figueiredo and

my company's name is Mindful Transitions

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and I am a coach predominantly for women,

and I work with professional, uh, women

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in corporate, in the corporate world.

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However.

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I have had over 20 years working in

high stakes, multi-billion dollar

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projects, complex procurements with men.

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In fact, there was 10 years where

I was the only female there.

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So if you talk about male

energy, I understand it.

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Can't say I've lived it, but I do

understand it and what I teach.

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It works with both men and women.

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Russell Newton: And

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Sonya Figueiredo: yeah,

that's me in a nutshell.

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Russell Newton: can you give us

some kind of idea of what industry

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it was, what they dealt with?

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Sonya Figueiredo: It was mostly

government and it was large procurements.

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I worked for one of them, it was a mobile

hospital and we are talking massive.

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We are talking, um, up to surgery units.

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So it was not just the external hospital.

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It was all the machines and

everything that went ping.

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So you could imagine the complexity there

of getting that through, and I ran it all.

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Russell Newton: Wow.

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Okay.

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So, uh, yeah, that's, that's a lot.

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You start dealing with hospitals,

uh, a lot, lot that goes on

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in many, many different areas.

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So thanks for clearing that up for us.

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Um, tell us about Mindful Transitions,

a company that you started.

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Sonya Figueiredo: Yeah, mindful

Transitions was born last year.

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I had essentially been a mentor

for, for many years, and I woke up

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one morning, well, actually it was

about 18 months ago, I got sick.

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You know, when you run on adrenaline

for such a long time and at such

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a fast pace, eventually your body.

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If you're not listening to

it, gives you a wake up call.

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And mine did.

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I ended up in hospital, thought

I was having a heart attack.

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My husband drove me at 2:00 AM in

the morning to the to emergency.

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Don't do it.

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Always call an ambulance, but we

are only five minutes down the road.

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So we got to hospital and it turned

out that I have atrial fibrillation,

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which is where my heartbeat, when

I was admitted, was 170 beats

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per minute, which is really fast.

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And, uh, for three days I was there

and eventually they told me if

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they couldn't bring it down, they

were going to have to essentially

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stop my heart to restart it again.

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And you can imagine everything that

was going in on my mind because it was

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like, oh, wow, even though my kids are

grown, you know, they're not done yet.

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They, they haven't got

their life partners.

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They've only just finished university,

which is college in America.

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And then it was like, well,

what's my husband going to do?

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All those things that, you know,

anyone would go through at that time.

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And I just went, I just went.

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My business, my line

of work is killing me.

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And I was getting to the age

where it was like, what the heck?

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What is life all about?

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Anyway, you start questioning

as you start transitioning.

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You know, I'm in my fifties, and

you just go, wow, what am I doing?

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You know, is the daily grind, is the burn,

is the stretch in all directions worth it?

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So that was my wake up call.

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I literally got out of hospital, did

a lot of research, and within 48 hours

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I had signed up to an international

coaching college that's accredited,

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not only here in Australia, but

accreditation in, in the world.

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And I just went women.

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Well, I, I was attracted to women

purely because I know women and.

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Maybe because I had been in an environment

that I've worked with men all these

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years, I decided to focus on women.

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But funnily enough, even just

yesterday, I sat across from A CEO

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who's male because I understand,

you know, the dynamics and what.

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But my language translates to men

often because I have seen it and

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observed from a different perspective.

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So yeah, mindful transitions, corporate

women, we don't just teach tools

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and not into leadership tools just

for the sake of leadership tools.

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You can learn them, you can pick

up a book, you can, um, go to.

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A two day seminar and learn what

you need to know about leadership.

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The challenge is putting it into place

consistently, and what I mean about

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that is we have conditionings, we're

all been brought up a certain way, and

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we have conditionings from our family

lineage, or you have some trauma.

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And those leadership tools do not

work if you are triggered sitting

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in a boardroom or if you are

feeling out of sorts, because then

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you can't regulate your emotions.

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And so the work that I

do, we go deep and we.

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Try to focus on what is stopping

someone from breaking into, you

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know, breaking that glass ceiling or

stopping them from being consistent.

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And also teach them the language

of rapport that goes deeper than

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what most tools will give somebody.

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But that's what we do.

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Russell Newton: Mindful transitions, uh,

you refer to neurolinguistic programming

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in your, uh, in your materials as well.

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Is your approach to, can I call it

counseling or therapy or just coaching?

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Is it based on NLP?

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Does it draw some things from

NLP or is it, uh, a hybrid of of

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that and maybe other practices?

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Sonya Figueiredo: Yeah, good question.

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Uh, yes, predominantly NLP Uh, the

college that I have gone through

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goes just a little bit higher.

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It takes a hybrid of the best of

the best, but I am certified in NLP

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and I'm just completed certification

in quantum coaching as well.

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So.

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That.

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What that means is we take NLPA

lot of the breathing, a lot of the

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exercises, but then we bring the

client down to the cellular level

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to regulate the nervous system.

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Though I can't promise anyone

that I can fix something, but what

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I can do is promise that I can.

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Help them recognize what's going on and

give them the tools that they can use

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in the moment, or if it shows up, it's

a blip of a recognition as opposed to

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spiraling back into those old habits.

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Russell Newton: Hmm.

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Okay, great.

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Can you give us, um.

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A definition of NLP and maybe what

parts of that are most predominant

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in your quantum transitions?

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I'm sorry, mindful transitions

or, um, quantum methodologies

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Sonya Figueiredo: Yeah.

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Sure.

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Um, essentially your, your

linguistic programming is

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rewiring your thought patterns.

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You know, it's not woo woo.

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It's not something that, you know, we

are not taking you out into the back of

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the room and doing some magical things

and bringing you back, but it's just

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understanding those thought PR patterns

and addressing them and rewiring them.

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So when it you.

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I presented with a triggering

situation, you know what to do.

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And some of that is through

breathing techniques.

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Some of that is what we call anchoring

techniques, which I absolutely love.

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And it's a simple exercise of I

will bring my client to a state of.

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Where they can recall something that's

happy, a happy time for them, and it's

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worked in about five to 10 minutes.

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And then I ask them to do it

every day until it is embedded

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in their neuro pathways.

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And so when they have something that

makes them feel uncomfortable, they're

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starting to have rapid breath or.

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Erratic thoughts.

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They can call on this moment

and within about three to five

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seconds, they'll feel their si

nervous system start calming down.

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That's a beautiful practice.

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Also, do your, you know,

your typical box breathing.

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So if you are sitting in a meeting.

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And things were getting a

little bit uncomfortable and

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you needed to focus a bit more.

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It's a simple, you know, look at a window

for instance, and, and breathe as you

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follow the lines around the corners

and it just gets you back to yourself.

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So that's some of the things I do.

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Quantum will take my client

down further, and that is taken.

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Say series of up to six or

seven coaching sessions.

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It's an hour to two hours each time.

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We start off by not even

really asking a question.

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I start off with breathing, take

them through a visual exercise.

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And I ask them to listen to

their body, where their senses,

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what's coming up for them.

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And we go from there and I will take

them back to their earliest memory.

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And if sometimes it goes even further

than that, it's not even necessarily

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their earliest memory, it's just a

primal thought that they are feeling.

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And we work through that.

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Russell Newton: are you a hypnotist?

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Do you do any of that work or

is it just a super relaxation

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that you referred to earlier?

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Sonya Figueiredo: Sure.

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Um, well, you know, with, with with

Milton language and all that, that is

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all based on, he was, you know, famous.

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Um, and he did do hypno, hypnotism

through language essentially.

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So we, I do use a lot of Milton language

depending on the situation and depending

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on if any trauma actually comes up,

because it will bring the client into.

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A relaxed state, which allows me

to go a little bit deeper than

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what some people are able to do.

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But funnily enough, you mentioned that

in November of this year, I will actually

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be qualified in that area where we do

use more trauma and uh, advanced methods,

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which includes the hip, the hypnosis.

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Russell Newton: When you're working

with someone and you find out it's not

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just an an, and I don't wanna minimize

anxiety, but when it's more than just

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an anxiety or an unsettlement, but you

realize there is a trauma that takes a

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completely different direction than in the

treatment or in the therapy, does it Not?

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Sonya Figueiredo: 100%, yes.

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All the, all the tools go out the

window and we, we, and you know, it's.

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The interesting thing with, so the

differences between coaching and

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psychology, one is obviously the

degree, but it's also we don't just

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have one methodology that we use.

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And when it comes to trauma.

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You know, some people think that

trauma is something terrible and

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something physical has happened

to somebody, and that obviously is

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one thing that can have happened.

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But when you're a child and you are

around about four or six, all of a sudden

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the conditions that could have been

used with you in your child rearing,

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for instance, I had a detached mother.

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I was born premature and for

my first seven months of my

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life, I was in a cold, sterile

environment, uh, in a humidity crib.

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And so I had the fight flight instinct

wired into me from the day I was born.

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My mother had detachment because

she couldn't hold me, and she had.

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What I believe now is would've

been, you know, depression and

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postnatal depression with that.

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And so my child bringing was upbringing

was, even though she loved me,

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the connection was very different.

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And so my trauma and what

came became hyper independence

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was from a very young age.

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And when you are working with somebody

with whatever trauma is presenting,

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sometimes that it's the first time

when they realize it in a coaching

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session and it's a gentle nego, non

negotiations, a gentle walking alongside

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them, helping them navigate, taking

them as far as the body is ready to.

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And that can happen over a series

of three or four sessions before you

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actually get to where they're comfortable.

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To be able to go a little bit further

and then actually address the root cause.

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You just dunno what's going to come up.

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Russell Newton: Just from the,

the last few minutes, there is

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NLP process a more relationship.

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Dependent process in therapy

or in counseling than maybe CBT

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or some of the others would be.

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It sounds like you, I mean you,

you mentioned you're walking side

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by side down a path with a person,

so you're right there with them.

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And it's not always the

case in therapies, is it?

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Sonya Figueiredo: No.

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No, it's not.

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Yeah, it's it in a lot of therapies.

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It's, here's the tools.

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I'm going to tell is it therapy

is a lot of the times is sort of a

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mix between a mentor and a coach,

and normally it's like, yep, I

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can see where you're coming from.

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I think this tool will work.

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Go try that, or you will challenged

the person with my coaching practice.

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Depending on what the client wants,

because some corporate people, all

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they want is to be mentored and

I'll switch it up and I'll do that.

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But in order for things

to work consistently, it

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is walking alongside them.

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I steer them, I walk with them, and

they come to their own conclusions.

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I'll challenge them though,

and that's the difference.

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Yeah.

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Russell Newton: you said your, your health

scare, your AFib occurred 18 months ago.

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Is that correct?

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And you.

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So from recovering from that and in

that timeframe you've made, did you

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have exposure to NLP and the work before

that or has all that happened since?

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Sonya Figueiredo: Great question.

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It pretty much has happened in

the last 18 months, but a lot

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of what I do that's pretty in.

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Thank you.

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I, I threw myself into it.

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It was, you know, you get to a point for

me when I was lying in the hospital, I

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was like, well, what's going to happen?

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You know, do I want to live where

I'm managing my condition or

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do I want to live fully and not

have to worry about my condition?

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Because for about two months afterwards,

you know, I was listening to.

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I read all the research.

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I listened to audio books.

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I looked at the science base

behind natural fibrillation because

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it's happening a lot earlier now.

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Pe uh, young people will get it as

early as 30, whereas it used to be

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condition of people in their eighties.

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Russell Newton: Oh,

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Sonya Figueiredo: and because we all

apparently, and now don't quote me

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on this, but it's something scary.

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Like 90% of people by the time

you're 80, will get that condition.

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But what's happening now, because we

are in a society when no one gets rest,

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and what do I mean by no one gets rest?

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Well, you know, we're

always on our phones.

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We've always got blue light around us.

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We are not interacting and

slowing down like we used to.

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You know how.

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10, 15 years ago, we would go and sit

at a coffee shop and have a leisurely

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coffee with a friend, and it would

maybe go for an hour or two hours.

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Now the interaction is done behind

a screen mostly, and so you go

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from the workplace onto your phone

and you're sitting in your bed and

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late at night, 11 o'clock at night.

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Still scrolling.

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So our nervous system is not resting.

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And what they're finding

is actual fibrillation is

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starting at an earlier age.

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And there's been quite a few cases at 30.

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So when I was going through

that long story, I apologize.

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Um, it just got me thinking that things

had to change 'cause I was getting

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myself into a real anxious state and you

know, I was getting quite morbid with my

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thoughts and it was like, no, hang on.

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I have to change this.

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And that's when I had to, I realized

like, okay, if I am going to do the work

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on myself and I'm going to get my center

where it needs to be, and I've gotta tell

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you it's the strongest it's ever been.

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I've sadly, I've lost some friends along

the way, and that's purely because I'm

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not the person they felt safe with.

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And when I, when I say not safe with,

when you get your friendship group,

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you normally gravitate to people for a

reason, and mostly that is because you

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feel comfortable and familiar with them.

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And now this Sonya shows up a lot

stronger and it's, Sonya won't

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hesitate in saying something.

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And so, you know, I've lo I've,

I've lost people along the way.

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But what I'm doing now is I'm attracting,

attracting like-minded people,

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which is a lovely journey in itself.

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But yes.

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So 18 months, that's, that's been my

journey and I've, uh, worked hard at

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getting the certifications that I've got.

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I'm still learning though, you.

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I've got in most probably until

around January next year until

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I've gone as far as I want to go.

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But every time I see something

else, I'm going, yes, I can

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bring that into my practice.

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Let me learn it.

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Russell Newton: from your website

you mentioned, and I'm just gonna

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read from the website, you're

fostering, helping individuals or

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women specifically in fostering deeper

connections in all facets of life.

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Paving the way for improved

relationships and purpose driven living.

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Is purpose the.

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The, the thing you start with or

the thing you move to, or is it just

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they're, they're all equal and you

work on them at the same, like, can you

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clear up some of that for me please?

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Yes,

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Sonya Figueiredo: sure.

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Absolutely.

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Like when I start with a client, of

course I'm going to ask them their why.

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So at the base level, it, it is about

their purpose, what their why is.

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But 90% of the time I'll

find that why when they first

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came is not their actual why.

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And what I mean by that is people

will come with safe problems.

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People will come with their external,

what they project to the world, because

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that feels safe to them, but they

won't show up with their internal

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problems and what's really going on.

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All the things that they, they push.

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Deep down or to the background and

they don't want to address them.

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So what I like to do is work on their

relationship with themselves first,

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and once their relationship with,

they bring themselves to a place of

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trust because it's actually scary

to think that a lot of people who do

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search out coaching or counseling.

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Really do not have a relationship

of trust with themselves.

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Everything has been done on unconscious

living and they're running on autopilot,

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and if they're dismissing something,

it's because it's bringing something

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up on the in themselves and they're not

trusting what they will do with that.

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So that's what I bring them back.

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I bring them back to trust of

self in their relationships.

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And then of course that will pivot

out to their external relationships.

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And then from there, the why or

the purpose that they started

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off with is more than often than

not, not what it ends up with.

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Russell Newton: Very good.

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I hadn't.

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I've never heard it expressed

that way, but I, I appreciate

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that because that is exactly true.

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What, as you say, what their why is, um.

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We challenge our listeners regularly

through the podcast on understanding your

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why, your purpose, your your mission,

what, however you wanna term term it.

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Um, but to sit down with someone fresh

and try to get to that in one, in one

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conversation is, uh, pretty difficult,

I imagine for them as well as for you.

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Sonya Figueiredo: It absolutely is.

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You know, some people think it's just, uh,

let me do one session and I'm good to go.

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Uh, it doesn't work that way.

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You know, of course we, I can do a

hyper session of 90 minutes, but I

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can guarantee you they'll come back.

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So,

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and she's fun.

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Go on.

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Sorry.

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No, I was just thinking actually

as I'm talking and you, I know your

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listeners are predominantly men.

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Uh.

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Male energy and female energy

is coming to mind right now.

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And I don't know if you know a

lot about male energy and female

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energy and what the difference is.

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No,

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Russell Newton: no, not formally, no.

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Sonya Figueiredo: Okay.

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So we, we are all born with ma

masculine and feminine energy.

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Feminine energy is

basically based on chaos.

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And so we're very chaotic and

we are really good at doing a

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lot of things all at one time.

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Doesn't necessarily mean we're good

at doing it, but we can do a lot.

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Men come from a place of center, so if

you think of an ocean where the water

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is choppy and constantly moving, and

then a ship on top of the ocean, so

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it's the feminine and the masculine.

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Russell Newton: Okay, great.

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And

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Sonya Figueiredo: sometimes, yeah,

and sometimes when we become unstuck

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or for leaders, you know, constantly

in that steady state, they need a

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little bit of that feminine mix up to

be the leader that comes into being.

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That shows up very differently, leads

very differently, and can relate to.

380

:

Everyone that they work with

in, in their leadership role.

381

:

Russell Newton: Great.

382

:

Thank you.

383

:

Um,

384

:

you, you talked about briefly, uh,

anchoring, is it something that

385

:

can be self-learn or, or are there

some things that can be picked up?

386

:

Do you offer anything, a self-study

course or a self-improvement information?

387

:

Sonya Figueiredo: Sure, absolutely.

388

:

Um, there is a 10 week course that can

be done and it's sent weekly, and it is a

389

:

mixture of, uh, self-based, uh, exercises,

meditation, a whole mixture of things.

390

:

The, what I normally do ask though

is during those 10 weeks, I will

391

:

have two, one-on-one sessions with

the client just to check in, see

392

:

how they're going, what they need.

393

:

But, uh, there is that, that option there.

394

:

But you know, it depends on what the.

395

:

Client is actually after some people

go, well, I don't have time for

396

:

one-on-ones, and I just gimme the course.

397

:

Like, yeah, I'll just give

you the course and that works.

398

:

And it, you know, it's what somebody

needs at that point in time.

399

:

Mm-hmm.

400

:

What, what I do find is ultimately

after the one-on-ones, a lot, lot

401

:

of them will come back and circle

back around, particularly if they

402

:

want to go a bit further because

I do have a, uh, science based.

403

:

Assessment that will look at it.

404

:

It, it's a series of 72 questions,

and it comes up with their prominent

405

:

personality, but not only their

personality, also their trait.

406

:

And when that assessment comes back and

we work and go through what it's showing

407

:

up, what you'll find there, or what I

find there is that ultimately to get

408

:

back into that balance state, it can take

around three sessions of one-on-ones.

409

:

So really depends on

what the client is after.

410

:

I'm not into a one thing fits all.

411

:

It's all tailored.

412

:

Russell Newton: Very good.

413

:

And you do this, uh, remotely

for anybody, not just people that

414

:

are able to visit you in person.

415

:

Sonya Figueiredo: That's right, yes.

416

:

So Zoom.

417

:

Zoom is my friend, you know, a bobblehead.

418

:

Russell Newton: It's opened up the

whole world in a lot, in a of good ways.

419

:

Sonya Figueiredo: Yeah, absolutely has.

420

:

I mean, obviously I'm based in Australia.

421

:

I have clients in the US so

I'm used to getting up at, you

422

:

know, 3:00 AM in the morning.

423

:

Mm-hmm.

424

:

Um, so.

425

:

It is, you know, this is, for me,

coaching is a lifestyle choice.

426

:

I don't necessarily have

a typical nine to five.

427

:

I'll pick my hours.

428

:

You know, one-on-ones in person are

brilliant, but it's not necessary these

429

:

days because of the technology we have.

430

:

Russell Newton: I suspect that you are

as busy now in your entrepreneurial.

431

:

Work and, and the company that you've

started and, and this, especially with

432

:

your studies over the past 18 months,

you're putting in as many hours now as

433

:

you were before in your procurement,

uh, professional process, are you not?

434

:

I,

435

:

Can you compare the before and

after and how it's, it's not

436

:

the amount of work, obviously.

437

:

Sonya Figueiredo: Right.

438

:

That's a good question.

439

:

I'm sure you and your listeners

have heard about the masks we wear.

440

:

So for me,

441

:

no, you just hit something here.

442

:

Um Oh, wearing a mask was hard work.

443

:

It is hard work.

444

:

It's tiring because you're

always on a level of.

445

:

Protection, shall we say.

446

:

You know, you wear a mask

because you want to keep safe.

447

:

You're wearing a mask because you

either want somebody to see that you

448

:

are professional and you're always

running in that professional mode,

449

:

or you are wearing a mask because you

don't want people to come too close

450

:

to you, whether you know it or not.

451

:

So it's, it's, it's a safety

mechanism that we wear.

452

:

When I was in my.

453

:

Past life, shall we say.

454

:

I was always wearing a mask.

455

:

I would even wear a mask with my friends.

456

:

I used to pride myself as a

being a leader who, my team knew

457

:

me, but they didn't know me.

458

:

So I would always come

to work, put on my suit.

459

:

There was my armor switched on.

460

:

I would go.

461

:

In my friendship life because

I had to find that trust

462

:

in myself, even my friends.

463

:

And I was driving, uh, only 12 months

ago with my daughter in the car, and we

464

:

were having a conversation and sometimes

my mind works quirky, like I'll always

465

:

work out or, okay, this age, so that

means I've got maybe 30, 35 years left.

466

:

That's really sad, but that's

how my mind used to work.

467

:

And I was saying, you know, I was

just having this thought about

468

:

who would come to my funeral

and I'm going, oh my goodness.

469

:

I don't really have that many friends.

470

:

And not that that didn't worry me,

but it was like, hang on, this is

471

:

my personality, but these are the

only people that I could think of.

472

:

And I just happened to mention

it to my daughter who's in her.

473

:

Late twenties, and she was

like, mom, no one knows you.

474

:

And I'm going, what do you mean?

475

:

She goes, come on mom.

476

:

You know, you presented a certain

way even with your friends.

477

:

You know, you, you never, you

have the deep conversations

478

:

with them, but they're the deep

conversations with them, not with you.

479

:

And so that's what I talk about a mask.

480

:

So it, it's exhausting.

481

:

Whereas now ask me anything,

you know, I'll be respectful.

482

:

If, if it's something that I feel

that you know is not relevant,

483

:

I'll certainly tell you that.

484

:

But hey, bring it on.

485

:

Ask me.

486

:

And so it's not tiring anymore.

487

:

Russell Newton: That's, that's

very strong and that, uh.

488

:

That could be an entire episode in itself.

489

:

And we have those masks

we don't even know about.

490

:

I mean, we're almost taught to, in,

in our society, I think to go to work

491

:

and present yourself in some way.

492

:

And then when you're out socially,

you present yourself one way.

493

:

And when you're with your kids,

you present yourself in another

494

:

way or their friends maybe.

495

:

And, and there's some

viability maybe to that.

496

:

But yeah, it, it is just

a bunch of different.

497

:

Fronts that we have to

put on and maintain.

498

:

When you started talking about masks, it

reminded me of the, the saying about, uh,

499

:

how difficult it is to, to not be truthful

in conversations, because you always have

500

:

to remember, what did I say last time

and what, what fronts am I putting on?

501

:

What am I, how am I supposed to react in

this situation instead of as you are now,

502

:

just, I don't have to remember anything.

503

:

I just am who I am and, and life.

504

:

Is handled as it as I wish to handle

it now instead of it becoming some

505

:

overwhelming process that it was before.

506

:

Sonya Figueiredo: Yeah, 100%.

507

:

And as I said to you, you know, if,

if I don't think the question is a

508

:

appropriate, I'll certainly say that.

509

:

Whereas I used to dance around

it, you know, it's, it's what

510

:

I call political correctness.

511

:

And political correctness has a

place particularly in business, but.

512

:

Getting the business done is all

about the rapport you build and the

513

:

trust that you build with a person.

514

:

And if you can't come from a position

where you can answer something that

515

:

is centered and grounded and truthful

to you, then it's not going to work.

516

:

It works for a time, but

it doesn't work forever.

517

:

Russell Newton: I, I would like

you to make a distinction for

518

:

us, for, for listeners that.

519

:

Are dealing, uh, with, with issues

in their personal development process

520

:

because it's an, it's an important thing

to know when it's some, and we alluded

521

:

to this earlier, when it's something

that I can self-treat or I can not

522

:

diagnose, but I can read something on

it, I can learn about it myself, and I

523

:

can take care of those things versus.

524

:

When it's time to seek

actual professional help.

525

:

And there's always stigmas associated

really with both, but more with, you

526

:

know, going somewhere I'm seeing a

therapist for some reason, uh, has a

527

:

negative connotation to a lot of people.

528

:

Can you clear up some issues there?

529

:

If an individual is really struggling,

how, what kind of advice would you give

530

:

them to determine whether they sh what

path they should take to, to find a

531

:

room for improvement in their lives?

532

:

Sonya Figueiredo: Okay, firstly,

let's, uh, change the stigma.

533

:

Call it a mentor, particularly for

professional men and women mentors feels

534

:

safe and it has a different perspective.

535

:

The difference between a mentor

and as coaches, we won't just

536

:

say, you know, do this, do that.

537

:

We are going to help you get to where

you need to go by helping yourself first.

538

:

You'll wake up if you are staying

waking up at 3:00 AM every morning

539

:

and, and staying awake for several

hours if you are finding that you are

540

:

disconnecting from your relationships.

541

:

And what I mean by that is if you are

sitting, um, across the table from your

542

:

partner and you are on your phone or

they ask a question and you are not.

543

:

Leaning in and listening to them

intently and making it a reciprocal

544

:

two-way conversation flow.

545

:

You're probably disconnected if something

is coming up for you and you keep pushing

546

:

it down or you make yourself busy.

547

:

The busiest people are

generally the people.

548

:

Who are running from something, and I'm

not talking about being busy at work.

549

:

I'm talking about being really

busy in all aspects of your life.

550

:

I can't give you the golden answer

for that, but you'll know if

551

:

you are constantly fighting and

avoiding something, the chances are.

552

:

It's time to address it.

553

:

And yes, you can read the books.

554

:

Yes, your YouTube is the most

wonderful tool that you can get

555

:

on and you can look at things.

556

:

And we all have Google Doctor.

557

:

Um, you've got those available to us.

558

:

Even chat, GTP.

559

:

It's a, it's amazing what chat GTP

will come up with these days, but it

560

:

will only address your problem so far.

561

:

Yeah, and I've gotta tell you,

even coaches have coaches.

562

:

I have several coaches that

I work with for myself.

563

:

Yeah.

564

:

So you can go so far without a coach, but

there comes a point in your time that I'm

565

:

going, Hey, what are you losing out on?

566

:

You know, what's it going to cost you?

567

:

Maybe one session to see if

it's going to work for you.

568

:

You know what?

569

:

What is the cost of not trying it

versus what is the cost for you?

570

:

If you try it and it works and you

know you're seeing my energy, imagine

571

:

bringing this energy in whatever

aspect of your life each and every

572

:

day, and it doesn't feel hard anymore.

573

:

Russell Newton: Your first statement,

I think, is very powerful There.

574

:

People brag about, yeah, I found a mentor.

575

:

I'm working with a mentor, or I

have a, I hired a personal coach.

576

:

But very seldom would someone come out

and say, I'm going to see a therapist.

577

:

And there's no reason for that,

except for societal norms or whatever

578

:

we wanna put onto it as a stigma.

579

:

So I think it's a fantastic point.

580

:

Thank you for, for putting it that way.

581

:

I know you work with your daughter, uh,

she seems to be pretty insightful just

582

:

from this, the one story you shared with

us about she understood some things about

583

:

yourself that you hadn't recognized yet,

but you work with her in some aspects.

584

:

You give speeches together and talk

about generational differences.

585

:

Can you tell us a little bit about that?

586

:

Relationship that, that working

process, what you do with her?

587

:

Sonya Figueiredo: Yeah, sure.

588

:

Um, you can look her up.

589

:

She was, uh, so I, I'm based in

Canberra, so she was the, uh,

590

:

Canberra representative of, uh,

younger Strain of the year last year.

591

:

She's pretty phenomenal.

592

:

Yes.

593

:

And, uh, both, both my kids are actually,

my son is a almost a natural born.

594

:

Coach.

595

:

He, he works in the filming

industry and he's got great rapport.

596

:

But with my daughter and I, we have

started to be invited to do, uh,

597

:

speaking gigs, if you wanna call it that.

598

:

And we talk about,

599

:

uh, intergenerational.

600

:

Topics and uh, you know, because

the problems she faces and the

601

:

problems that I face, the reality

is they're not that much different.

602

:

Mm-hmm.

603

:

So we just give a generational

perspective on what that looks like.

604

:

It's pretty phenomenal actually.

605

:

We we're getting some great feedback just

to see the difference and, and obviously

606

:

we, we don't hide the mother-daughter

dynamic, you know, we, uh, we, we

607

:

show it Watts and all and I think I.

608

:

I have most probably been a

coach long before I was a coach.

609

:

Um, I've always,

610

:

Russell Newton: yeah,

611

:

Sonya Figueiredo: always looked at

things a little bit differently, and

612

:

that may be because of the line of

work that I had done because strategy.

613

:

Uh, was, I had to always look at things

from a strategy strategic lens, which

614

:

meant I didn't just look at one side,

you know, everything is polarized.

615

:

You know, for instance, love, hate,

you know, uh, grief, happiness.

616

:

So I would never actually just look

at it from, from one direction, and

617

:

that's basically how my children.

618

:

Having brought up as well, don't just look

at what the problem is because there's

619

:

always something behind it driving it.

620

:

Russell Newton: Mm-hmm.

621

:

Very good.

622

:

Yes.

623

:

Thank you.

624

:

What, uh, for listeners that

are interested in this, uh, line

625

:

of processing, NLP in general

coaching, mentoring, you've read,

626

:

I'm, I'm wagering.

627

:

You've read a lot of books in

the last year and a half, but I'm

628

:

wagering You've read just as many.

629

:

Uh, over the course of your life, you,

you sound like an eternal learner to me.

630

:

Uh, I imagine you're always looking

to improve and find ways to go.

631

:

In your experience, do you have three

or four books that you could recommend?

632

:

What, what would be top of your

list if someone was looking for

633

:

further information about any of

the topics that we've talked about?

634

:

Sonya Figueiredo: Oh.

635

:

Now you've got me.

636

:

Let me just get out my audible it.

637

:

It's funny, you know, I do read

a lot of books and if you saw

638

:

my audible list, oh my goodness.

639

:

Um, but they're constantly changing.

640

:

I think the very first one that I always

went back to was, um, or Atomic Habits.

641

:

Hmm.

642

:

Russell Newton: Yes.

643

:

Yeah.

644

:

James Clearance

645

:

Sonya Figueiredo: Clear?

646

:

Yes.

647

:

Yeah.

648

:

Um, that was, was the first

book that I always did go to.

649

:

Um,

650

:

I'm sorry.

651

:

You know, I should know this off by heart.

652

:

Diary of the CEO is always a good one.

653

:

In fact, I love those podcasts as well.

654

:

Um, I, I find those insightful and

it transcends both male and female.

655

:

Um.

656

:

Unlocking your boundaries.

657

:

And that's by Faith Harper.

658

:

Russell Newton: Hmm.

659

:

I'm not familiar with that one.

660

:

Not familiar with that one.

661

:

Sonya Figueiredo: Yeah.

662

:

It's, it's, um, building your

relationships through, through yourself.

663

:

A lot of people don't

understand boundaries.

664

:

In fact, we always think it's a.

665

:

Well, what, let's just say what

we think it is and what it truly

666

:

is, is very, very different.

667

:

Mm-hmm.

668

:

That just gives a different

perspective, not only with your

669

:

relationships, but in your workplace.

670

:

Even the relationship with yourself, if

you can understand that and start with

671

:

reading that first, then you can go into

your leadership books and, um, your,

672

:

you know, NLP books and everything else.

673

:

But I, I would suggest go

look at that one first.

674

:

Russell Newton: Locking your boundaries.

675

:

Great, great.

676

:

Thanks for those, uh, some I'm

familiar with and one a new one to

677

:

me that I'll have to add to my list.

678

:

We're getting close to the end.

679

:

I'll be careful of your time here,

but I have two questions that, uh,

680

:

I always propose at the end and,

and I'll give them both to you and

681

:

let you close out the podcast with

answers to these however you wish.

682

:

One is, do you have a habit stacked during

a day of things that you always adhere to?

683

:

And a second part, um, I'm sure I missed

a question that should have been asked,

684

:

and I'm, I imagine listeners sit here,

say, ask her this, ask her this, or you

685

:

feel that there's a piece of information

that I, I should have asked about If you

686

:

have any final piece of, um, information.

687

:

A piece of advice, anything that you'd

like to share with the listeners,

688

:

uh, please take as much time as you'd

like to, to, to put that out there.

689

:

Sonya Figueiredo: All right, great.

690

:

Thank you.

691

:

All right.

692

:

Let me tell you my morning routine.

693

:

Firstly, don't reach for your phone

when you wake up in the morning.

694

:

Make yourself, make it a ritual.

695

:

Make yourself a cup of coffee

or a cup of tea, whatever it

696

:

is that you would normally do.

697

:

But don't go on the devices because

your body actually needs to come

698

:

back to a place of center after rest.

699

:

It doesn't need to be wired

and switched on straight away.

700

:

So get up and start your day

intentionally, you know, be that as

701

:

I said, you know, you walk into the

kitchen, make yourself a cup of tea, be

702

:

reflective, think about what your day's

going to look like, then go maybe have,

703

:

have your shower or, or do a workout.

704

:

I like to start with a somatic release

and I'll, I'll do a somatic meditation.

705

:

And I will start my day off with that.

706

:

And whatever comes up in the morning

during my meditation session, I

707

:

will then sit and reflect on that.

708

:

Journaling is a beautiful

practice, but I've gotta tell you,

709

:

journaling has never worked for me.

710

:

Uh, it's just I don't have the.

711

:

The patience for it because I'm

constantly talking to myself.

712

:

I'm so, you know, people who have

problems with addressing things.

713

:

Journaling works the best, but, um, so

I, it's something I will always tell

714

:

my clients to do if it works for them.

715

:

What I find works for me actually is

just using the notes on my phone if

716

:

I really need to get something out.

717

:

I'll just, uh, speak it.

718

:

Verbalization for me is the

best way to go, but that's how

719

:

I normally start my morning.

720

:

And then throughout the day

I have two beautiful standard

721

:

poodles and they need walking.

722

:

So, uh, they are my exercise

buddies and we'll take them

723

:

out for about a 40 minute walk.

724

:

And again, that's just bringing

me back to center because if.

725

:

Even when in my corporate life, I found

that, uh, walking meetings or walking

726

:

around the lake because I wasn't very far

from the lake during my lunch hour is what

727

:

I needed to bring myself back to self.

728

:

Yes.

729

:

And if I didn't do those things, I am man.

730

:

And I was ready to curl up into a

fetal position by the end of the day.

731

:

So I've kept those practices going,

you know, getting outside, doesn't

732

:

matter how cold it is, you know,

um, we've got family in, in, um.

733

:

Montreal.

734

:

And you know, even when it's been minus

35 when I've been visiting, that's

735

:

called, I still need to get outside for

a bit because, uh, we are not, we are

736

:

not wired to be indoors all the time.

737

:

That's when you get sick.

738

:

So that's my, that's my ritual.

739

:

Russell Newton: Okay.

740

:

We, let me interrupt if I could,

before you get, before you answer

741

:

the question I already asked.

742

:

I apologize for that.

743

:

Um, can you briefly tell us, what was it?

744

:

Somatic meditation.

745

:

Uh, that's a new one to me.

746

:

Can you explain that in,

uh, 30 seconds or less?

747

:

Sonya Figueiredo: Yeah, sure.

748

:

Um, meditation and somatic.

749

:

Meditation.

750

:

It just works on a different

vibration, a different cellular level.

751

:

So meditation is calming

of the mind being quiet.

752

:

Somatic meditation works on various

things, like for instance, yesterday

753

:

I did a trust meditation where I.

754

:

Sat on a chair and allowed the

chair to cap cup and hold me, and

755

:

it was based on a series of trust.

756

:

So meditations is normally a calming

state with somatic meditation, you

757

:

are addressing different aspects.

758

:

So from trust to.

759

:

Maybe you, uh, need to look at

your relationships with money, um,

760

:

your relationships with family.

761

:

So it's a whole different

set of, um, okay.

762

:

Meditation that you do.

763

:

Russell Newton: Okay.

764

:

And one last thing before, yeah.

765

:

Okay.

766

:

Um, and I just wanted to point

out the, the benefit of, as you

767

:

said, voicing something that.

768

:

Needs to get out, I think was your phrase,

just the concept of, and some books

769

:

we'll talk about, just write it down in

a, a worry journal or something else.

770

:

But it the, just the process of getting

it in your mind verbalized or, or on

771

:

paper through a, the mental process

and the physical process of writing

772

:

it down has therapeutic benefits.

773

:

Sonya Figueiredo: Yeah, a hundred percent.

774

:

There's a, I think it's Harvard.

775

:

There was a study done.

776

:

It was 70% of people who have

had that process of journaling or

777

:

verbalization actually are a lot calmer

and stable within their own self.

778

:

Um, I'm writing a book, uh, at the moment.

779

:

It's called Good Girl Be Gone,

it will be released in December.

780

:

And that's based on my own memoirs, but it

has coaching in each section and what I'm

781

:

finding is it's quite cathartic, I guess.

782

:

My book is becoming my journal.

783

:

It's amazing what comes up.

784

:

So yeah, 70%, um, effective rate.

785

:

Based on studies.

786

:

So it's, it's definitely something.

787

:

And if it's not by writing my pen,

as I said, you know, for me it's

788

:

just speaking into my phone just

789

:

Russell Newton: right, right.

790

:

This, the same, the same concept

and the same benefit as well.

791

:

Thank you for that.

792

:

And I apologize for interrupting.

793

:

I'll let you give it a final

closing thought here and then

794

:

we'll sign off for our listeners.

795

:

Sonya Figueiredo: All right.

796

:

Closing thought to me is, and

this was based on a conversation I

797

:

had yesterday with a male client.

798

:

Uh, he asked me.

799

:

How to talk to his partner because

she would just feel the need to, what

800

:

I call data dumping, where, you know,

she just shows up and she'll, she'll

801

:

just go, oh, I need to talk about this.

802

:

And he is like, well, it has no concept.

803

:

And he goes, do I need to fix it?

804

:

No, you don't need to fix it.

805

:

You just need to listen.

806

:

But at the same time, what women

are looking for is for men to.

807

:

Speak to and isn't that

what we're all looking for?

808

:

We are looking for the conversation

at how whatever level it comes up at.

809

:

A lot of men, and I'm just generalizing

here, because some women, when they

810

:

don't feel safe, do it too, will

get to an answer really quickly

811

:

and then just be done with it.

812

:

Get uncomfortable.

813

:

Get uncomfortable with your conversations.

814

:

You know, it's not that the conversation's

uncomfortable, but you might be

815

:

feeling a little uncomfortable when

you feel uncomfortable and you start

816

:

allowing yourself to talk about

the things that is really going on.

817

:

Mm-hmm.

818

:

That's when the magic happens, not only

in your relationships, but in in yourself.

819

:

So get uncomfortable.

820

:

Russell Newton: Not much happens

within your comfort zone.

821

:

Thank you very much, listeners.

822

:

This is Ben, Sonya, Figaredo,

author, soon to be published, author,

823

:

entrepreneur, uh, public speaker, so

many, uh, counselor, coach, mentor, so

824

:

many labels, uh, to help describe you

and we greatly appreciate your time.

825

:

If you're looking for further

information, you can check out

826

:

Sonya Figueiredo coach.com.

827

:

Right?

828

:

I had a something over the.co.com

829

:

there, as well as, uh, several, uh,

other social media outlets that you

830

:

can find, uh, by searching I'm sure.

831

:

Just for Sonya Figueiredo.

832

:

Thank you for your time.

833

:

Really appreciate you being

with us and hope you have great

834

:

success with your upcoming book

and your continuing businesses.

835

:

Sonya Figueiredo: Thank you Russell.

836

:

I appreciate your time and please reach

out to me, uh, listeners, if you feel

837

:

that my style of coaching, uh, works

for you, let's have a conversation.

838

:

Russell Newton: Thank you very much.

839

:

Thank you very much.

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