In a special NRF edition of The Omni Talk Spotlight Series, sponsored by Cleveron, Firework, and Scandit, Chris Walton and Anne Mezzenga sit down with Firework President & Chief Business Officer Jason Holland. When many retailers come to the Firework team, it's because they're interested in replicating the on-site live streaming applications Firework's has created for companies like Albertsons and The Fresh Market, but what Anne and Chris discover in this interview is that's only just a part of an effective shoppable video content strategy. Jason explains how the team at Firework is laying the groundwork for the future of shoppable content right from your favorite retailers' own sites and apps, allowing seamless shopping and checkout experiences, while, at the same time, helping retailers to build a background of customer data that will help them continue to provide the richest, most highly engaging shopping experiences as consumers move into Web 3.0 and beyond. For more information on Firework, head to: https://firework.com/us/ Thanks to Cleveron, Scandit, and Firework for making this episode possible. For more information on Cleveron head to https://cleveron.com/ For more information on Scandit head to https://www.scandit.com/ For more information on Firework head to https://firework.com/us/ **Sponsored Content**

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