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Ep 40 – Demographics vs. Psychographics in Your Marketing
Episode 40 • 8th April 2021 • BIG Truths of Small Business • Joe Watkins & Travis Cassell
00:00:00 01:03:13

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Demographics vs. Psychographics in Your Marketing Plan has been a fascinating topic for Joe and Travis over the last several months. Until then, they didn't realize the power that Psychographics played in today's marketing strategies. In this episode, they discuss the difference between the two, how and why they are important, and how to get started tracking this data to better target and more narrow your customer.

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