Even though podcasting is bigger than ever, it’s still massively ignored in the product marketing community. Business owners and marketers assume that the only products you can sell through podcast guesting are books. Well, as it turns out, you can sell more than that.

Today’s guest, Dustin Reichman, co-owner of FireCreek Snacks, shares how he was able to leverage podcast guesting as a medium to propel his meat stick business to new heights. 

If you’re looking to grow your business or widen the reach of your products, this episode is for you. Tune in to hear Dustin break down the exact blueprint he used to get booked into top-ranking shows, show up as an expert in his field, and drive sales through other people’s podcasts. 

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

01:14 Getting to know Dustin Reichman

04:13 How to scale your business through podcasting

05:30 Benefits of creating a win-win relationship with podcast hosts

07:45 The key to successful partnership marketing

12:07 How to write the perfect podcast guest pitch

14:11 How to win new customers through podcast guesting

15:01 The 5 Ps of converting customers through podcast guesting

17:54 Ways to generate leads and sales with your podcast

19:16 Things you ought to know about your ideal client

22:20 How Dustin used podcast guesting to get his products into Walmart

25:20 Parting thoughts 

Links and Resources:

Firecreeksnacks.com

Dustin’s LinkedIn

Simplesuccesscoaching.com

Reach out to Dustin via email - Dustin@firecreeksnacks.com

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