30 - Unlocking SaaS Success: Matt Deseno on Building and Selling HighLevel Agencies
In this engaging episode of the HighLevel Experience Podcast, Vit welcomes Matt Deseno, co-founder of HL Pro Tools, to discuss his journey in the SaaS world, the inception of HL Pro Tools, and his experiences with HighLevel. Matt shares his insights on scaling a SaaS agency, the importance of preparation, and how he successfully sold a white-label HighLevel account. The conversation delves into personal stories, entrepreneurial challenges, and the balance between business success and family life.
Special Offer 🤩📣
Matt announces a special offer for listeners: Access to a full teardown of his process for selling a white-label SaaS agency to private equity. Don't miss out on the opportunity to learn from Matt's experience and gain valuable insights into building and scaling a successful SaaS business. Visit highlevelexperience.com/hlprotools to access the special offer and enhance your HighLevel Agency's performance with HL Pro Tools.
Highlights 🔥
Key points we talked about in this pilot episode!
- [00:01:14] The Importance of Preparation - Vit discusses the "Five Ps" rule: Prior Preparation Prevents Poor Performance, emphasizing the value of preparation in delivering quality content and engaging conversations.
- [00:02:37] The Birth of HL Pro Tools - Matt shares the story behind the creation of HL Pro Tools, detailing the initial vision, challenges faced, and the role of his team in the venture's success.
- [00:05:31] Challenges and Triumphs During COVID-19 - Matt recounts personal and professional challenges during the COVID-19 pandemic, including the premature birth of his son and financial hurdles, and how these experiences shaped his business strategies.
- [00:20:56] The Birth of Zappy Chat - Matt discusses the development of Zappy Chat, an innovative solution for conversational appointment booking, and how it emerged from solving internal challenges.
- [00:22:00] Entrepreneurial Insights and Advice - Matt offers valuable advice for aspiring SaaS entrepreneurs, emphasizing the importance of solving problems, delivering value, and the concept of selling "sawdust."
- [00:26:00] The Power of Over-Delivering - Matt explains the strategy of over-delivering to customers and how it creates a competitive advantage, using examples from his own business practices.
- [01:00:00] The Beef Segment - Matt shares his "beef" with HighLevel, focusing on the naming conventions of custom values and fields, and discusses potential improvements for clarity and functionality.
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More info about this episode:
- Type: Audio (Explicit )
- Link: https://podcast.highlevelexperience.com/episode/unlocking-saas-success-matt-deseno-on-building-and-selling-highlevel-agencies
- Authors: Vit Muller
- Copyright 2024 Vit Muller
Mentioned in this episode:
Sponsors
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.
Sponsors
Sponsors
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.
Sponsors
Sponsors
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.
Sponsors
