30 - Unlocking SaaS Success: Matt Deseno on Building and Selling HighLevel Agencies

In this engaging episode of the HighLevel Experience Podcast, Vit welcomes Matt Deseno, co-founder of HL Pro Tools, to discuss his journey in the SaaS world, the inception of HL Pro Tools, and his experiences with HighLevel. Matt shares his insights on scaling a SaaS agency, the importance of preparation, and how he successfully sold a white-label HighLevel account. The conversation delves into personal stories, entrepreneurial challenges, and the balance between business success and family life.

Special Offer 🤩📣

Matt announces a special offer for listeners: Access to a full teardown of his process for selling a white-label SaaS agency to private equity. Don't miss out on the opportunity to learn from Matt's experience and gain valuable insights into building and scaling a successful SaaS business. Visit highlevelexperience.com/hlprotools to access the special offer and enhance your HighLevel Agency's performance with HL Pro Tools.

Highlights 🔥

Key points we talked about in this pilot episode!

[00:01:14] The Importance of Preparation - Vit discusses the "Five Ps" rule: Prior Preparation Prevents Poor Performance, emphasizing the value of preparation in delivering quality content and engaging conversations.
[00:02:37] The Birth of HL Pro Tools - Matt shares the story behind the creation of HL Pro Tools, detailing the initial vision, challenges faced, and the role of his team in the venture's success.
[00:05:31] Challenges and Triumphs During COVID-19 - Matt recounts personal and professional challenges during the COVID-19 pandemic, including the premature birth of his son and financial hurdles, and how these experiences shaped his business strategies.
[00:20:56] The Birth of Zappy Chat - Matt discusses the development of Zappy Chat, an innovative solution for conversational appointment booking, and how it emerged from solving internal challenges.
[00:22:00] Entrepreneurial Insights and Advice - Matt offers valuable advice for aspiring SaaS entrepreneurs, emphasizing the importance of solving problems, delivering value, and the concept of selling "sawdust."
[00:26:00] The Power of Over-Delivering - Matt explains the strategy of over-delivering to customers and how it creates a competitive advantage, using examples from his own business practices.
[01:00:00] The Beef Segment - Matt shares his "beef" with HighLevel, focusing on the naming conventions of custom values and fields, and discusses potential improvements for clarity and functionality.

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Extendly for HighLevel (Main sponsor)

White Label Support For You & Your Clients 24/7

Imagine if all you had to focus on was selling & growing your business. Extendly provide video tutorials, interactive help guides,a fully white-labeled knowledge base, 24/7 live chat support, AND even onboards your customers too! Simply, sign up a client & leave the tech support to Extendly. Learn More

HeyLevi

The AI sales enablement tool for Go HighLevel that requires zero prompting

HeyLevi's Generative AI modules can help you stay competitive and give your clients everything they're asking for and more in a fraction of the time- a whole lot easier than you might think. And no, you don’t need to spend your nights and weekends learning how to write effective prompts, or even buying library-after-library of pre-made prompts to succeed. All it takes is leveraging a single app that integrates right into your HighLevel platform, and letting it do ALL of the heavy lifting for you. Learn More

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

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Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

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Check out our High Level Offer

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Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

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More info about this episode:

Type: Audio (Explicit )
Link: https://podcast.highlevelexperience.com/episode/unlocking-saas-success-matt-deseno-on-building-and-selling-highlevel-agencies
Authors: Vit Muller

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