In this special 200th episode of the Shiny New Object Podcast, Google Canada's Ben Wise shares his insights into successful marketing innovation. He explains why it's important for companies to move away from thinking about digital and traditional media separately and focus more on content, regardless of its origin. Listen in to get tips for new starters as well as more strategic advice on how brands can unify their message and have a more flexible approach to their messaging.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net