The primary focus of this podcast episode is the management of stress as a pivotal element in fostering a successful personal brand. I elucidate the transformative techniques that have enabled me to convert stress from a formidable adversary into a strategic advantage in my entrepreneurial endeavors. Through the exploration of practical methodologies, I emphasize that stress is not merely an emotional state but a potential liability to business operations, directly impacting creativity and client interactions. I present three salient strategies: the 92nd reset, the establishment of stress boundaries, and the daily celebration practice, each designed to enhance resilience and productivity. By cultivating a calm demeanor amidst the chaos, we can distinguish ourselves as trustworthy experts within our respective industries, thus enhancing our appeal to clients and stakeholders alike.

In the latest installment of the Market You First podcast, host Wes Wyatt embarks on an enlightening exploration of stress management, particularly in the context of entrepreneurship. The discussion articulates a compelling narrative that reframes stress from being a mere burden to a potential catalyst for personal and professional growth. Wyatt emphasizes that, although stress is an omnipresent challenge for many entrepreneurs, those who thrive are those who have developed a nuanced understanding of their stress responses, aptly termed 'stress smart.' This episode delineates three actionable strategies that Wyatt has personally employed, which have significantly enhanced his ability to navigate the tumultuous waters of entrepreneurship.

Central to Wyatt's discourse is the assertion that stress can impede one's creative capacity and distort client interactions, transforming what should be a collaborative endeavor into a fraught engagement. He illustrates how successful entrepreneurs can leverage effective stress management techniques to present themselves as calm and competent professionals, thus fostering trust and reliability among clients. The first technique introduced, the '92nd reset,' is a brief yet powerful practice that entails focusing solely on one’s breathing for 90 seconds, allowing the body to reset and alleviate stress before engaging in significant conversations. This practice is underpinned by scientific principles, as it harnesses the natural cycle of stress chemicals, promoting a more composed state of mind.

Furthermore, Wyatt discusses the necessity of establishing personal stress boundaries, whereby individuals identify their primary stressors and proactively mitigate them. He shares personal anecdotes that underscore the importance of creating a structured environment conducive to maintaining mental clarity. Lastly, the 'daily celebration practice' serves as a means to counteract the human tendency towards negativity by encouraging individuals to recognize and document their daily successes, no matter how trivial. This practice not only bolsters resilience but also enriches one’s brand narrative, showcasing the entrepreneur's journey and fostering an authentic connection with clients. Through these discussions, Wyatt advocates for a paradigm shift in how entrepreneurs perceive and engage with stress, ultimately positioning it as an integral element of their unique personal brand.

Takeaways:

• Understanding the significance of stress management can transform it from a liability into an asset.
• Implementing stress boundaries is crucial for maintaining focus and productivity during work.
• The daily celebration practice can effectively rewire our brains to recognize progress and resilience.
• A 90-second reset can significantly alter one's state and improve client interactions.
• Being calm and collected positions us as trustworthy experts amidst industry chaos.
• Authenticity in stress management practices enhances our personal brand and client relationships.

Links referenced in this episode:

• weswyatt.com
• marketyoufirst.com

Companies mentioned in this episode:

• Wes Wyatt

This is Market YOU First.

Market YOU First.

It's time to learn to sell what you bring to the table,

not what you're selling.

This is Market YOU First.

This is your host, Wes Wyatt.

Hey everybody, it's Wes Wyatt, and this is the Market YOU First podcast.

Did you know that a huge amount of entrepreneurs report

that stress affects their physical health?

Yet the most successful business owners I know aren't stress-free,

they're stress-smart.

Today, I'm going to be sharing three practical techniques

that transformed my own relationship with stress,

turning it from my biggest enemy into my secret weapon for my personal brand.

And you might be asking yourself,

well, Wes, why does this matter?

When you're building a side hustle or growing your business,

stress isn't just an emotion, it's a business liability.

And your brain literally cannot access creative content or solutions

authentically with clients when you're in flight or fight mode.

I've seen brilliant entrepreneurs with amazing services

completely sabotage sales calls

because their stress leaked through every word and gesture.

But here is the opportunity.

Managing your stress doesn't just make you feel better,

it becomes your competitive advantage.

So when everyone else in your industry is frazzled, overwhelmed, and reactive,

your calm presence instantly positions you as the stable, trustworthy expert.

So clients are going to sense this difference immediately

and often without knowing exactly why they feel comfortable working with you.

So here are three key takeaways that are going to help you with that.

Number one is going to be called the 90-second reset.

So neuroscience shows that stress chemicals

flush through your body in just 90 seconds.

So the problem is we keep re-triggering them with our thoughts.

So before important calls or meetings, set a 90-second timer.

Breathe deeply, focusing only on your breathing.

Let the stress chemicals complete their cycle without adding more fuel.

This simple practice creates an immediate shift in how you show up.

Number two, create stress boundaries.

Identify your top three stress triggers.

For me, it was constant email notifications,

scheduling back-to-back calls, and working through lunch.

So each trigger, you want to create one firm boundary.

So turn off all notifications, build a 15-minute buffer between calls,

and then protect your lunch completely.

So your specific boundaries will be different,

but the principle is going to remain.

You want to proactively eliminate predictable stress points.

And last, number three, you want the daily celebration practice.

So each day, you want to start by writing down three specific wins,

no matter how small.

Our brains have a negativity bias,

focusing on what went wrong or what's still incomplete.

So this simple practice is going to rewire your brain to recognize progress,

building resilience against tomorrow's challenges.

Plus, the growing record of achievements

is going to become powerful content for your marketing.

And how do you go through and Market YOU First and make this personal?

Your approach to stress management

is going to be part of your unique personal brand.

So some entrepreneurs brand themselves as high-energy hustlers,

wearing stress as a badge of honor.

And that might work for some,

but it creates client expectations of a 24-7 ability

that most people just can't sustain.

Instead, consider building calm expertise into your brand identity.

Now, this does not mean pretending that you'd never feel stress.

Authenticity matters, okay?

It means showing clients how your stress management practices

enable you to deliver consistent quality and creative solutions,

even during challenging times.

So you want to share your specific techniques on social media.

You could talk about your boundaries positively.

So you could say something like,

I protect my lunch breaks so I can bring fresh energy

to afternoon client sessions.

Your conscious approach to stress

is going to become a tangible demonstration

of how thoughtfully you'll handle their projects.

And here is your call to action.

Your quick action step today

is going to be to start right now with a 90-second reset.

You want to set your phone timer for 90 seconds,

close your eyes, and focus exclusively on your breathing, okay?

Experience how quickly this simple practice can shift your state.

Then do this right before your next three client interactions

and notice the difference in how you communicate and connect.

And here's the deal.

If you have felt any of this to be helpful,

don't forget to like, share, comment, and subscribe.

Go through and after listening to the podcast,

visit weswyatt.com.

Scroll down to where you can put in your name and your email address

and get on those insider emails.

I'll get you all the tips, tricks, and nuggets that I find.

If you have questions, stay on weswyatt.com.

Go to the bottom right.

You'll see a little thought bubble.

That's my chat feature.

I don't monitor that live, but I'll get back to you promptly.

And last but certainly not least,

go to weswyatt.com/disclaimer for important context

regarding this and all podcasts, posts, and info I provide.

And I can't thank you enough for being part of another episode

of the Market YOU First podcast.

And until we talk next time, have a DYNAMITE day!

You've been listening to the Market YOU First podcast.

You are the most important thing you can sell.

We hope you've gotten some useful and practical information from the show.

Make sure to like, rate, and review the show.

And we'll be back soon.

But to find the show notes and everything about the Market YOU First podcast,

visit marketyoufirst.com.

On behalf of your host, Wes Wyatt, and the whole Market YOU First team,

have a DYNAMITE day!