BIO: Stu Heinecke is a bestselling author, one of the Wall Street Journal’s cartoonists, and a twice-nominated hall of fame marketer.
STORY: When Stu started his first business, he stuck to one-to-one leverage, making it impossible to scale his business even though he had some of the most elite clients.
LEARNING: You cannot scale your business without the right team. Never cling to one-to-one leverage.
“If you want to scale something, you have to have a team.”
Stu Heinecke
Guest profile
Stu Heinecke is a bestselling author, one of the Wall Street Journal’s cartoonists, and a twice-nominated hall of fame marketer. His How to Get a Meeting with Anyone was named one of the top 64 sales books of all time, while his next book explores a new growth strategy model based on weeds. His latest book, How to Grow Your Business Like a Weed, will be released in June 2022.
Worst investment ever
Stu found himself stuck to the ideology of going to school, getting good grades, getting into a good college, getting good grades there, and then getting a good job. The problem with this ideology is that you can’t scale jobs. You can’t have 1,000 jobs at the same time.
Stu found himself following this ideology even when he went into business. He got huge clients, but all he was doing was still one-to-one leverage. His company was still not scalable, but he didn’t realize it because he was stuck to one-to-one leverage. Clinging to one-to-one leverage was his worst investment ever.
Lessons learned
- You cannot scale your business without the right team.
Andrew’s takeaways
- You can’t scale your operation, your business, or your life alone. Find the right people to help you do it.
Actionable advice
To grow your business fast, go out, find referral partners and work with them right away.
No. 1 goal for the next 12 months
Stu’s goal for the next 12 months is to make his latest book, How to Grow Your Business Like a Weed, the number one best-selling growth strategy book in the world.
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