Ellie Norman has worked in Agencies, Automotive and was until recently CMO of Formula One.She talks about the importance of knowing what colleagues are motivated by, what scares them and how marketers can harness their storytelling super power to paint a future others will bury into. She shares the story of the Formula One Streaming Service - the perils and pain of getting caught up in the heady excitement of bringing shiny products to market while letting the customer fade from view

Key Takeaways 

• Read the room with your head, heart and gut 
• Build an “Ecosystem of Allies” across teams and partners 
• Don’t disappear down rabbit holes 
• Bring people with a diversity of perspectives intodesign 
• To speed things up, slow them down. 

https://www.linkedin.com/in/ellietory/

https://www.marketingsociety.com/event/digital-day-london#speakers

Be Inspired. Be Imaginal. Be more Human.

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