The key to a successful book launch is to build the appetite for your book early and often. Here’s how to stir up interest and grow an audience of hungry readers.
Your existing audience helps you in two ways: they provide feedback on the ideas you plan to write about, and they build anticipation for your book.
But for the feedback to come in and the anticipation to build, you have to be willing to share your ideas.
Some authors hesitate to reveal their thoughts for fear of someone else “stealing” them and publishing them before their book is released.
But there are costs for not sharing your ideas, and there are distinct benefits to taking the risk and putting your ideas out there. For one thing, it’s a chance to begin exceeding people s expectations of you.
In this episode, Jeff Goins and Pamela Wilson discuss:
How feedback can help you fill in gaps
Why putting ideas into a channel people are already listening to is a smart idea
What happens when you exceed people s expectations
Three ways to apply the principle of generosity breeding reciprocity