Shownotes
TL;dr - just want the link to the tool that's mentioned in the episode?
Click here:
https://podknowspodcasting.co.uk/shownotessimplified
The grind of show notes writing. Ugh!
We've all been there as podcasters - endlessly spinning our wheels, burning the midnight oil while editing, writing and publishing.
But guess what?
I've figured out how to hack my podcast production time in half, and I'm going to share the secret with you.
And yes, you'll perhaps be unsurprised to learn there's some AI involved in the mix.
Around six months ago, I discovered this tool that absolutely transformed how I get things done. It was recommended to me by a friend at a podcasting event, and roll forward to the next year, and it's well and truly integrated into my workflow.
But it's not just another AI tool; it's a genuine virtual assistant, banishing the grind of post-production show notes and admin to the podcasting desert.
By the time you've finished listening, you'll be armed with a solid grip on how to weave decent AI seamlessly into your own podcasting process.
I'll tell you all about the tools to avoid, too.
A game-changer for your podcast workflow
I'm talking major upgrades in efficiency and an arsenal of tricks to deliver knockout content that truly resonates with listeners.
We'll discuss why the long haul matters and how the 'compound interest of content' can launch your reach to new heights.
Let's ditch those fleeting chart metrics that I keep nagging you to ignore, and instead focus on building a rock-solid community and stretching your voice across multiple platforms for maximum impact and growth.
You'll get the inside scoop on how a true crime podcaster completely transformed their show with this tool, Cast Magic.
But don't just take my word for it!
Greg Wasserman joins me to share more insights on how AI can lift your productivity.
Here is the link to the tool, as promised in the episode - https://podknowspodcasting.co.uk/shownotessimplified
Here's the link to the story about Spotify currently building AI versions of its hosts for ad reads, according to the Bill Simmons Podcast
Timestamps
00:00 AI streamlines, enhances, personalizes podcast content creation.
05:18 AI empowers podcast content creation for 2024.
08:43 Challenges of using chat GBT versus cast manager.
12:01 Castmagic: AI platform for audio/video presets.
15:31 Consistency in content pays off in long-term.
19:35 Create show notes and social promotions for content.
22:43 Podcasting magic empowers all aspects of podcasting.
23:49 Leverage technology for wider audience engagement.
26:46 AI transforms podcasting, automates, enhances, personalizes content.
- Auphonic - The Auphonic AI sound improvement tool
- Studio Sound: Remove Background Noise & Echo - The Studio Tool in Descript
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Mentioned in this episode:
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Transcripts
AI is now all over podcasting, and believe
Speaker:it or not, this voice intro is
Speaker:aigenerated. But is it good enough to
Speaker:unleash in the wild? In this episode, I'm going to tell you
Speaker:how I cut my podcast workflow in half, and
Speaker:how you can too.
Speaker:There's a massive change happening in podcast
Speaker:content production driven by new technology.
Speaker:Yep, you guessed it. Thanks to AI in
Speaker:podcasting, these new tools are revolutionizing the
Speaker:way that we podcasters create, edit, and publish our
Speaker:content. And I wanted to talk to you today about the ways
Speaker:AI is altering our industry, particularly at
Speaker:the indie end. So right now, we're going to explore the
Speaker:wider implications of AI in podcasting and talk
Speaker:about the best tools right now for you.
Speaker:Using AI in podcasting to halve production
Speaker:time AI's recent surge
Speaker:has created endless possibilities for content
Speaker:creators. In the context of podcast production,
Speaker:AI is streamlining processes,
Speaker:enhancing content quality, sort
Speaker:of, and even introducing interactive elements to
Speaker:the listening experience. The real AI gold,
Speaker:though, is in its ability to personalize content,
Speaker:making each piece of media feel custom made for
Speaker:your listener. And that's down to the prompting parameters. You're
Speaker:taking time over carefully. Creating it
Speaker:exhibits an uncanny ability to analyze and learn from
Speaker:your previous user behavior, making it an invaluable
Speaker:tool for podcasters to tailor their content to audience
Speaker:preferences. AI is also proving to be an invaluable tool
Speaker:in content prep and creation. Various
Speaker:software packages such as chat, GPT, copy,
Speaker:AI, and Jasper are being employed by podcasters
Speaker:to generate show notes, episode summaries,
Speaker:titles, and even your social media promotional stuff,
Speaker:revolutionizing your audio editing with AI. Is it
Speaker:possible AI algorithms are getting better
Speaker:at automatically editing audio files, improving the
Speaker:quality of them, and removing background noise or adjusting volume
Speaker:levels of different speakers? It's not perfect,
Speaker:but it's good. Now look, I'm an experienced,
Speaker:professional podcaster with a distinct competitive edge
Speaker:in audio engineering due to my sheer experience in it.
Speaker:I've been dabbling with Adobe audition for more than
Speaker:two decades, since it was known as Cooledit Pro. But
Speaker:remember, this now is a significant advantage
Speaker:for Podmaster looking to improve the overall sound
Speaker:quality of their rather amateurish sounding podcast
Speaker:episodes, especially when you're faced with limited experience and
Speaker:tighter budgets. Tools like Orphonic have been
Speaker:popular with some DIY indie podcasters for some time now, thanks
Speaker:to their ability to speed up the editing and quality improvement
Speaker:process. But you've now got even more accessible
Speaker:solutions like the AI studio sound tool in
Speaker:descript, and I definitely would suggest avoiding
Speaker:using it at 100% level also, a nod here to
Speaker:Adobe podcast. Yes, their noise
Speaker:reduction tool can be extremely impressive if
Speaker:you're using it sparingly. And believe me, we
Speaker:can absolutely tell when you're relying on it. It
Speaker:doesn't sound great, trust me. So don't run it over
Speaker:all your audio and video content willy nilly.
Speaker:So let's talk more about the AI advantage in
Speaker:podcast personalization. Look, we're jumping
Speaker:ahead a bit here. AI's forte lies in its ability
Speaker:to personalize your content, but we're not quite there yet. We are getting
Speaker:closer. Adtech is really leaning into this.
Speaker:Essentially, AI can detect the kind of content each
Speaker:listener prefers, making it easier for podcasters
Speaker:to tailor their content accordingly. But it's not been unleashed on the
Speaker:wild yet. This is all running in the back end with many company
Speaker:systems. There are platforms such as audioburst that are already
Speaker:using this sort of stuff for big brands to create more
Speaker:engaging audio experiences that are more in line with what they think their
Speaker:listeners want to hear. On the video side of things, we've got tools like
Speaker:Choppity and capcut. Some of these have got pretty advanced
Speaker:features that can make your clips, to quote Gen Z's
Speaker:pop in your feed. Descript
Speaker:offers a way to automate this process, too, but a
Speaker:little bit clunky, to be honest, and it requires a lot of trial and
Speaker:error. Also, AI can be used to personalize the podcast
Speaker:listening experience. For instance, Spotify is currently
Speaker:building AI versions of its hosts for ad reads. That's
Speaker:at least according to the Bill Simmons podcast, which I've linked in the
Speaker:description. The potential here, let's be honest, is immense.
Speaker:In the future, a host might address a listener by
Speaker:their name in a much more personalized ad just for
Speaker:them. But let's go back to the power of AI
Speaker:in content creation. Right now, in 2024,
Speaker:one of the most popular use cases for AI in podcasting is
Speaker:assisting with content creation. On the back end, AI
Speaker:tools can generate show notes, episode summaries, episode titles,
Speaker:episode structures, even social media assets,
Speaker:and even blog posts, medium articles,
Speaker:newsletter sendouts, platforms like
Speaker:Castmagic, which is a tool specifically
Speaker:designed and built for podcasters to generate
Speaker:helpful copy related to podcast episodes. They're paving the way
Speaker:in this domain. Also, AI can aid in creating
Speaker:thematic playlists, creating compilations of episodes based on
Speaker:specific topics or genres, and enabling listeners to
Speaker:explore podcasts with similar themes easily. Now,
Speaker:we'll talk more about Castmagic in a second, but let's talk about the
Speaker:no brainer approach overall of
Speaker:aipowered transcripts I mean, let's be honest about it,
Speaker:this is a minimum now for podcasters. These
Speaker:aipowered transcription services like Rev and Otter have
Speaker:been transforming the podcast industry recently. These services have
Speaker:been using AI and natural language processing to transcribe
Speaker:audio into a text format, automatically
Speaker:creating subtitles or captions for viewers with hearing
Speaker:impairments, and generating the basis for SEO friendly
Speaker:content. But that's the 2021
Speaker:solution. Just the transcript alone that's helping
Speaker:with about 10% of the problem. Now it's a must. You should
Speaker:be doing a transcript as a bare minimum. Tools like cast
Speaker:magic and to a slightly lesser extent
Speaker:capshow are taking this one step further in
Speaker:that they're actually helping to simplify the process,
Speaker:drilling down into specific themes. I chatted with Greg at
Speaker:Castmagic to get more insight for you about their tool
Speaker:so you can hear the value offering for yourself.
Speaker:Castmagic started as two guys who are running their
Speaker:own vc backed companies, had a podcast. Like, we don't have
Speaker:the time to run our companies. Going back to the same story, like, you are
Speaker:doing more than just a podcast. So it's like, I can't do this. So they
Speaker:were able to build cast magic for their own needs, and since
Speaker:they've built it for their own needs, they understand like, well,
Speaker:we are the users of this, so how do we make it easier for us,
Speaker:better for us? And now you've got the scale of our entire
Speaker:communities able to say, like, hold on, this is how I'm using it. And you're
Speaker:like, oh, I didn't even think about that. Great, I'm going to build
Speaker:that into the tool and make it even better for me. But it's also then
Speaker:better for you. So it's kind of cool to see that happen.
Speaker:So you might have already answered my next question. It sounds
Speaker:like it's kind of proprietary, this technology. So
Speaker:that then would lend itself to already addressing
Speaker:the whole thing of, well, what's to stop me just going in Chat
Speaker:GPT and setting up some prompts to get the show notes
Speaker:written for me by Chat GPT? It goes back to, why
Speaker:did they even start it? Because they tried doing it themselves in chat GBT. And
Speaker:you're like, there's limitations, at least right now to chat GBT.
Speaker:You can go ahead and do it, but let's go back to
Speaker:the average user, right? I have so much going on,
Speaker:how am I going to spend the time to set up this tool in
Speaker:chat GBT to do all the things that a tool like cast manager is going
Speaker:to do? Is that best use of your time? Look,
Speaker:if you've got the time, great. But then I'll take it back a step further
Speaker:and go, okay, the three questions that podmaster always ask me was, how do I
Speaker:get more distribution, how do I grow my audience and how do I monetize? Well,
Speaker:if most of them aren't even distributing their podcast across all listening
Speaker:platforms, you think that person is going to spend the time, which they're not doing
Speaker:already, to distribute their podcast, to go ahead and set up all the
Speaker:things that are going to take them the time to do in chat GBT and
Speaker:then wait, you are limited to just one tool, chat
Speaker:GBT, whereas tool like castmagic, we've got a
Speaker:UI that's on top of all these other platforms. So if chat GBT
Speaker:is not the best one and we want to work with
Speaker:Bard, or was it Genesis or something
Speaker:else, we're able to plug that in there, then you don't have to know how
Speaker:the sausage is being made. You just know things are being done for you
Speaker:and that the team's constantly iterating. And the fact that the team is
Speaker:iterating at such a fast speed, are you able to do that on chat GBT
Speaker:by yourself? You're like, oh, I got this set up for what I need it.
Speaker:But then you still stay in a box. That's kind of what I like about
Speaker:cast magic, is like, we have a community of 1000 people on slack.
Speaker:Literally come in there and start asking questions. Learns from
Speaker:others. So it's another platform that you're able to. What I love about
Speaker:podcasting is it's a rising tide, raises all ships. So podcasters
Speaker:talk and they share and so forth, not only prompts, but what tools
Speaker:you're using. So if you just try doing everything in chat GBT, you're
Speaker:missing out on efficiency, automation, and
Speaker:then technology changes for a larger scale.
Speaker:I think that's a really interesting point. That you've hit on there, actually, in terms
Speaker:of your slack community, because I'm obviously, I don't contribute as much as I should.
Speaker:I don't contribute to any slack communities. As much as I should. Who has the
Speaker:time? But what I do love about it. Is, like you say, you've got these
Speaker:threads where people are sort of saying. Oh, I tried this and it worked and
Speaker:it's great. And so unlike Chad GPT, which is
Speaker:like every six months, every year, you'll get an update from them saying, we've. Just
Speaker:added this, we've just added that. I love the fact that you guys are updating
Speaker:this as you're constantly ongoing and you're bringing new updates out
Speaker:there. You're telling people about these updates, and not only that, but you're giving them
Speaker:engineering prompts as well that they like. Here's how you can turn
Speaker:your content into, I don't know, a book, an audiobook and
Speaker:that sort of stuff. I love what you're doing there. In terms of
Speaker:that, what sort of feedback have you had from your customers
Speaker:that have used those new prompts that come along and they're adding
Speaker:them in? Because obviously you can set your own prompts, save them for future
Speaker:episodes, but the ones that you're suggesting,
Speaker:probably lifting the magician's curtain here. But are
Speaker:your prompts better than the prompts that your customers
Speaker:are putting in there themselves? And to that end,
Speaker:should people just sort of like, be following that thread and forgetting their own
Speaker:engineering? So I guess to answer that, let's take a step back and at least
Speaker:educate your listener of what is Castmagic. Right? So
Speaker:Casmagic as a whole is a platform that you take any audio or
Speaker:video recording, load it in there, and then we've
Speaker:automated, based on the profile, whether it's a podcast, a
Speaker:sales call, a coaching call, a meeting set
Speaker:presets. So that goes into your question that you're asking in terms of
Speaker:our prompts. So, like, if you are a podcaster, there's 13
Speaker:presets that in three to five minutes after uploading your
Speaker:podcast, you're going to get what I tell everyone is
Speaker:a, it's AI. So always be checking, but add
Speaker:your own spin. So we're going to create this general ideas for you.
Speaker:But then the joy is you can go into our tool called magic chat, and
Speaker:that's basically like chat GBT built in there, and you now
Speaker:can go ahead and come up with your own prompts. So that is the
Speaker:magic. If you were to go and said, all right, I'm going to take whatever
Speaker:cast magic gives me in those 13 outputs at face value,
Speaker:perfect, you could go do that. You don't want to spend more time, but
Speaker:we give you not only a community prompts section that you can go
Speaker:ahead and say, oh, I want this prompt. I've aggregated our slack
Speaker:community of favorite prompts and put it in a document. So you can go and
Speaker:put that, and then you can start asking other people, like, this is what I'm
Speaker:trying to do. So the joy is if you and I use the same
Speaker:prompt, it's always going to have a different output because our content
Speaker:is relevant to you and me. So that's what's kind of cool.
Speaker:Once again, rising tide raises all ships. We can share prompts and
Speaker:know it's not proprietary because it's
Speaker:your words that it's using the content for, or whatever that
Speaker:content you're pulling out. So I think it really opens the door
Speaker:of how do I automate this for you in three to five minutes? How do
Speaker:you automate it for yourself? By coming up with your own prompts, saving
Speaker:those so that every recording gets this prompt
Speaker:engineered as an output, and then you're able to do what
Speaker:you want. So now you have no excuse. You literally have no
Speaker:excuse to not have a blog that's been updated since August 7.
Speaker:I did it. He went there, I went there, I went there. That's a
Speaker:joy. It's like back up until
Speaker:2023. You're right. I've just got to
Speaker:focus. I've got limited focus, limited bandwidth. But now it's like if
Speaker:this is literally writing you a newsletter, a blog, a
Speaker:poem, whatever content you want, you have no excuse not to
Speaker:have your social post done, to have a blog, to have a newsletter,
Speaker:to literally start reaching all the little tentacles of your content.
Speaker:Besides, I want more downloads. More downloads. Stop thinking one trick
Speaker:pony and start thinking about how do I use automation,
Speaker:AI, and technology to truly get my message
Speaker:in front of as many eyes and ears and people as
Speaker:possible. I love it. And that newsletter thing as well. I mean, that is a
Speaker:golden opportunity. I mean, it's preaching to the choir, really, but I'm
Speaker:always trying to hammer it home to podcasters, build your community,
Speaker:because that way it takes a lot of the pressure off when you're posting on
Speaker:social media. New episode out this week, nobody cares. Or
Speaker:fewer than 1% of your target audience is actually on social
Speaker:media caring about your new episodes. Whereas with the newsletter, you can literally take that
Speaker:content, can't you, and say, look, this is what we had in the most recent
Speaker:episode. Here's a summary. I'm emailing you to let you know about it. Here's the
Speaker:embedded player. Go listen to it now. And that really changes the game,
Speaker:doesn't it, in terms of building that audience? I guess I would push back
Speaker:and go like, I think if you play the long game, and that's
Speaker:what if podcasters are so focused, I need more downloads, more
Speaker:downloads, more downloads, right. Well, that's still hopefully playing a long
Speaker:game of like, over time, the compound interest of your
Speaker:content is truly there, right? So maybe article one
Speaker:today isn't getting a lot of SEO, but if you're consistent and
Speaker:every week for 52 weeks you put out, you continue to do it, no
Speaker:different than your show. That's three years. I mean,
Speaker:think about the interest that you've now put onto your content. So
Speaker:maybe a post isn't getting a lot of likes or engagement on
Speaker:social, whether it's Instagram, LinkedIn, TikTok, whatever it is.
Speaker:But that content continues to compound your brand, continues
Speaker:to be out there, you're getting new eyeballs, you play the algorithms,
Speaker:whatever it is. But if I'm having this conversation, why
Speaker:wouldn't I want to put this conversation into all the other formats that I
Speaker:can? Because who knows if I'm able to reach one person? And it really
Speaker:depends. Also, this show is about educating podcasters. But what if
Speaker:it's a self help thing? If you're able to reach just one person and
Speaker:change their life, and a person comes to you saying, thank you for sharing your
Speaker:message, you don't care if only three people listen to it.
Speaker:You reached one person and you changed your life. That's the way you have to
Speaker:be thinking about it. So if you are taking the time to record
Speaker:a conversation, make sure that you're putting that in all formats. And once
Speaker:again, while we're talking technology, AI now allows you to
Speaker:do that. In terms of different
Speaker:genres of podcast. So, obviously, this is a
Speaker:podcast for podcasters trying to bring a bit more sort of insight and education to
Speaker:new. Podcasters and current podcasters alike. You got true crime,
Speaker:you got business. You got fiction, you've got sports, you've got
Speaker:personal journeys, you got all that. Kind of stuff, like a million
Speaker:categories. I'm exaggerating. There's like 30 in Apple Podcast. But the
Speaker:point I sort of want to raise here is if I'm somebody that is doing
Speaker:something that might not lend itself so well to
Speaker:having show notes made, for example, a fictional podcast,
Speaker:because obviously what you're then doing is potentially
Speaker:leaking spoilers of what's in there. So is there
Speaker:a kind of a methodology to this where
Speaker:cast magic figures out, okay, this is a fictional podcast.
Speaker:So these are the sort of show notes we need to create for it, versus
Speaker:this is a business podcast where it can sort of lend itself to a bit
Speaker:more insight? I guess what I'm trying to say. Is,
Speaker:if you're a different kind of podcast across the genres, will the
Speaker:outputs you get from cast magic be vastly different? So
Speaker:there was a guy that reached out, and he has a pure, noble true crime
Speaker:podcast. His day
Speaker:job once again, his day job is social media and
Speaker:SEO management and he loved and used cast magic
Speaker:and uses it. And I'm like, all right, explain this one to me because I'd
Speaker:be the same. Like, why? And he's like, greg, I spent
Speaker:all this time researching, spent all this time writing a script, spent all this
Speaker:time recording. I do not want to spend more time
Speaker:on the show notes, on the social, the
Speaker:promotion. If I've got a tool that now is able to do that for
Speaker:me, why wouldn't I use that instead of I got to
Speaker:write more? I've got to figure out how to summarize this. No, let this tool
Speaker:do it for me. And then I can use my brain power of taking it
Speaker:from the 80% it gets me to the 100%. When I said that,
Speaker:I'm like, great. Then I know the use cases goes far beyond just an
Speaker:interview show. It goes into a sports, a true crime or
Speaker:anything. The specific question on your side is, do we
Speaker:understand the content that you're putting in there and therefore it's going to be better
Speaker:or tailored show notes? The answer is
Speaker:we don't actually provide show notes. Everyone does their show notes
Speaker:differently. So the 13 outputs for a podcast
Speaker:preset don't actually have a show notes. Like there's title, there's
Speaker:descriptions, there's clips and so forth. But everyone does their show notes
Speaker:differently. So we either piece those things together that we
Speaker:give you, come up with your own prompt on what show notes would look like
Speaker:for you, what a social promotion would look like for you based on the
Speaker:style of content or genre of content you've got. So that is
Speaker:really the answer. It's like you've got a true crime show and you don't like
Speaker:the 13 pieces we gave you and you don't feel that you can stitch those
Speaker:together, come up with your own prompt. And what would show notes look like for
Speaker:you? What would a blog post look like for you as a
Speaker:paranormal or a fiction podcast that you're like,
Speaker:how do I promote? No matter what, you still have to promote a fiction podcast.
Speaker:So maybe you're not giving away the this is what we talked
Speaker:about in this episode, but you still need a hook. It's no different
Speaker:than a 32nd commercial. How do we help you write that? That's the
Speaker:beauty of this, is that. There is so much ability to
Speaker:manipulate and mold the outcomes that you want from this
Speaker:tool just by being really clear with it and saying, this is what I
Speaker:want, can you give it to me? And unlike Chat GPT
Speaker:it's pretty much understanding straight away what you're looking to do. It doesn't make
Speaker:know the amount of times that you put into Chat GPT. Can you summarize
Speaker:this? And it'll just go off on one about it'll mention
Speaker:somebody completely unrelated from your episode based
Speaker:on the transcript you put in there. So that's what I love about it. Hold
Speaker:on to that point. We're only using. So cast magic is only using your
Speaker:recording. So if we go back to your previous question, like, if I use chat
Speaker:GBT, we're only focused on your
Speaker:recording, whereas if you are putting it as a consumer in chat
Speaker:GBT, it's very different than the enterprise side that we're using for
Speaker:our plugins to whatever model we're using. So
Speaker:that allows you to have less of that quote unquote phantom
Speaker:content that's coming in there, which becomes a little easier for you to go
Speaker:like, oh, I know this is only my recording versus do I have to fact
Speaker:checked it? Like, did it make up something from the outside world,
Speaker:even though I gave it my transcripts? And it's so accurate as
Speaker:well. I've joked to you privately that I. Have a client who
Speaker:has a topic area that I'm just listening to this and it
Speaker:might as well be french, and I'm literally relying on cast magic to tell me
Speaker:what it's actually saying. And nine times out of ten, it's one. One.
Speaker:No, let's be honest about it. 100% of the time, there might have been one
Speaker:or two times where I've had to slightly tweak things, but other
Speaker:than that, it's been spot on. So the amount of trust I've put into
Speaker:it and had to, and it's been brilliant. It's not let me down yet.
Speaker:So that's a definite endorsement for me for the tool in terms
Speaker:of the accuracy level that you're getting from the output. So well done, guys. On
Speaker:that, I was just going to say, obviously this show, we
Speaker:got a. Range of different types of listeners. We got people that are planning to
Speaker:do a podcast. We got people that are podcasting now but want to sort of
Speaker:up their game a bit. We got people that have been going for ages and
Speaker:ages and ages and just want a nosy on what we're talking about on
Speaker:here. For the person that is listening right now, what
Speaker:would they need to be? What does that look like? Somebody that would be the
Speaker:ideal person to use cast magic for their
Speaker:podcast production, their podcast marketing, what do they look like to
Speaker:you? I'd say anyone and everyone. So
Speaker:if you take cast magic once again, what it started off as two
Speaker:guys who had a podcast built cast magic for their own podcasting
Speaker:needs. But then we saw people are, I guess
Speaker:podcasters are people, and they're doing so much. So we've got meetings we set
Speaker:up as a preset, we've got coaching, we've got sales. We're constantly
Speaker:evolving different presets based on you as a consumer,
Speaker:as a user, as a human, on what your needs are. So whether
Speaker:it is the person who's like, I'm a hobby podcast and I'm looking to
Speaker:start this great, this is going to overcome those.
Speaker:How do I do all these things? How do I get from zero to
Speaker:one? It's overwhelming. What hosting company do I choose? What
Speaker:recording platform do I choose? How do I get all my information out there?
Speaker:Perfect. Simple. Don't overthink it. Cast magic will help you with
Speaker:repurposing. If it's the person who's been doing this and looking
Speaker:up your game, well, then, yeah, this is definitely for you. Because if you're looking
Speaker:up your game, case in point, Neil, get your blog more
Speaker:consistent. Why don't you have a consistent blog? Right? Twice.
Speaker:Twice, right. So why aren't you
Speaker:leveraging technology to help you get your message out there more?
Speaker:I'm also going to hammer you. Stop thinking just downloads. Like, if you're thinking
Speaker:monetization and the only way you can monetize is with
Speaker:downloads, you are missing out as a business opportunity. Whether you're a
Speaker:true crime show, fine. If you're a true crime show, I get it, you need
Speaker:people to listen to it. But how you engage with those people could be
Speaker:on social, can be on a blog, can be a newsletter, and go like, oh,
Speaker:this was interesting. Or how do you take the behind the scenes?
Speaker:You've seen how many tv shows have supplementary
Speaker:content that they're able to throw in there? Like, cast magic can
Speaker:help you with that if it's a true crime or a fiction show. And then
Speaker:what was the third person who just wants to know what to do and the
Speaker:technology, go play around with it. We've got a seven day free
Speaker:trial. Throw something in there, come do an onboarding call. I'll be
Speaker:the guy that leads that call. I got resources up to wazoo to try and
Speaker:help you. But once again, 2023, you have no
Speaker:excuse not to be using simple technology that
Speaker:is making your life easier so that you can do more and stop going
Speaker:like, oh, I only have 50 downloads. Can I start
Speaker:monetizing that? I'm like, yeah, you could, but if you're thinking just
Speaker:downloads and cpms or sponsorships, then you're missing
Speaker:out. If you're thinking, hold on, my newsletter has got 100 people, and my
Speaker:social has 100 people. My podcast has 100 people. Well, maybe
Speaker:there's an overlap. Maybe those are different people. Now you can go to
Speaker:a sponsor and say, hey, I've got 300 people. They're all different,
Speaker:as opposed to just 100 people for my downloads. And now you've got a package.
Speaker:Now you're selling yourself as a brand and not just a show.
Speaker:Now, in full transparency, I have linked to the tool in
Speaker:the description. This is an affiliate link. I am
Speaker:endorsing cast magic as a creator. I think it's brilliant. I use it
Speaker:myself. I use it for client shows. It is definitely going to get you
Speaker:80% of the way there with your content creation.
Speaker:It'll certainly save you time with the transcript side of things. Trust me on this.
Speaker:And it's going to be much more accurate than anything that any tool
Speaker:will be able to do on platform, including Apple
Speaker:Podcast.
Speaker:So now let's talk about some more innovative ways AI
Speaker:can help with growing our industry. How about breaking language
Speaker:barriers? AI driven language translation is
Speaker:bridging the gap between different languages, making podcast
Speaker:accessible to a global audience. This capability can
Speaker:facilitate real time translation during live shows or
Speaker:provide translated transcripts for nonnative
Speaker:speakers. This actually excites me.
Speaker:The fact that I could technically say this entire
Speaker:section in Spanish is very appealing to me.
Speaker:In fact, let's make that happen. Cast
Speaker:magic commenso cuando dos personas kedarijan
Speaker:suspropias empresses respaldadas poor capital de
Speaker:resco tanian un podcast inotemos
Speaker:tiempopara administrator nuestra semprezes
Speaker:volviendo alamisma historia comosies
Speaker:to virus asiento algo masque un podcast
Speaker:entonces escocinopudiera seristo entones
Speaker:podieron crear mahia de lansamiento parasus.
Speaker:So what about the future implications of AI in
Speaker:podcasting? Well, while AI's current
Speaker:applications in podcasting are already quite impressive,
Speaker:the possibilities for the future are even more exciting.
Speaker:With advancements in machine learning and of course,
Speaker:natural language processing developments, we can expect
Speaker:AI to play an even more significant role in how our
Speaker:thoughts concede and grow in public.
Speaker:Imagine needing to know an answer to a specific question
Speaker:and being someone who's published that answer, then
Speaker:having your episode clip that's relevant to that query
Speaker:surfaced for them specifically.
Speaker:Wow, that's like having your own virtual
Speaker:consultant. And if v for v or
Speaker:value for value digital currency was involved,
Speaker:imagine the possibilities. Now look, I'm a bit ick about
Speaker:crypto in podcasting at the moment, but it is going to
Speaker:improve and it will be regulated at some point,
Speaker:so it can only be a good positive thing in the future.
Speaker:AI is rapidly transforming the podcasting landscape,
Speaker:automating processes, enhancing content quality,
Speaker:and offering personalized experiences. We've
Speaker:talked about descript or phonic cast
Speaker:magic. These three tools alone are game
Speaker:changers for halving your production workflow time.
Speaker:But as AI tech continues to evolve,
Speaker:the podcast industry will undoubtedly reap the
Speaker:benefits, delivering more engaging and immersive content
Speaker:to your global listeners. So whether you're a seasoned
Speaker:podmaster or a newbie diYer,
Speaker:venturing into this world of podcasting for the first time,
Speaker:embracing AI could significantly improve your
Speaker:workflow, boost your content quality, and
Speaker:heighten your listener engagement. The question
Speaker:is, are you ready to leverage it? And
Speaker:should you be adding it to your podcast production
Speaker:workflow? That's a question only you can
Speaker:answer. And as an OG
Speaker:podcaster who very much frowns
Speaker:on cheats and hacks coming into the industry,
Speaker:I was initially resistant to the idea of
Speaker:AI moving into podcasting. It's my beloved
Speaker:traditional space. How dare new tech come in
Speaker:and sully the reputation of creators within this
Speaker:space. But I've now become aware of
Speaker:how it can help me to generate more content that
Speaker:helps more of my ideal listeners and viewers
Speaker:like you. So shouldn't we be
Speaker:embracing this as it helps us to do our jobs more
Speaker:rapidly and at a higher volume? Again,
Speaker:that's a question only you can answer for yourself. The podmaster
Speaker:Pro tip engaging directly with your audience by incorporating
Speaker:their voices and stories into your podcast
Speaker:can significantly enhance listener engagement and
Speaker:loyalty. This strategy not only
Speaker:diversifies the content of your podcast, but it also builds a
Speaker:community around it by making your audience feel seen and
Speaker:heard. Here's an idea of how to effectively incorporate
Speaker:your listener contributions. Add a voicemail or
Speaker:voice messaging tool to your website, or
Speaker:just use a special podcast website builder like
Speaker:podcast page or podpage links to
Speaker:both of these tools in the description
Speaker:global ranking stats to compare your podcast
Speaker:with it's time once again for those all important
Speaker:download numbers, which will give you an idea of the
Speaker:percentage ranking of your podcast compared with
Speaker:others. If you want to be considered a top 50%
Speaker:podcaster globally, your podcast episode needs
Speaker:to be getting 160 downloads within the first
Speaker:30 days of its release, you'll want
Speaker:3200 downloads within 30 days of release for
Speaker:your episode. If you want your podcast to be considered in the top
Speaker:10% globally, top 5%
Speaker:7500 downloads top 2%
Speaker:20,000 downloads and if you want to be a
Speaker:genuine top 1% podcaster, your latest
Speaker:episode needs to get 36,000
Speaker:downloads within the first 30 days of its release.
Speaker:Well, that's it for this latest episode of the Podmaster
Speaker:podcast. If you've enjoyed it, please do leave us a review in Apple
Speaker:Podcasts, Spotify, or wherever you get your podcasts
Speaker:from. Make sure you're following the show, and you can find out more about the
Speaker:show. And stay in touch at Podmastery Co.
Speaker:That's podmastery Co. Speak to you next
Speaker:time. Master is a podknows podcasting
Speaker:production. Find out more about us at Podnose Co.
Speaker:UK. That's Podknows.
Speaker:Co. UK.
