This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Recognised as the most decorated loyalty brand in global awards, Myer One has been on an extraordinary journey of transformation since 2019.

In this episode, Rob Pope, GM Customer at Myer, reveals how the program has evolved into the ‘beating heart’ and ‘engine room’ of Australia’s second-largest apparel retailer. With data as the driving force, Myer One has crafted a powerful, customer-first success story.

Hosted by Amanda Cromhout.

Show Notes:

1) Myer One

2) Intrapreneuring (Book)