Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target market for advertisers. This media savvy audience is open to value exchanges, especially on mobile. But it's an untapped opportunity for many brands, as he tells us on the latest episode of the Shiny New Object Podcast.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net