Think you need a massive email list to make serious cash? Think again. If you've got fewer than 3,000 people on your email list, you’re sitting on a goldmine. In this episode, you’ll discover a simple monthly plan that keeps the money flowing even when life gets busy or your ideas run dry.

You don’t need to hustle 24/7. You don’t need a big team. You just need four boxes. Fill them in every month, and you’ll be on track to hit $10,000. Let’s dive in.

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Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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00:01.71

Kennedy Kennedy

Most people think they need a massive email list before they can make a decent living from it. Well, good news. If you have less than 3,000 email subscribers on your email list, this is the game plan to make 10 grand a month.

00:42.73

Kennedy Kennedy

Hello, if you're brand new to the channel, make sure you hit subscribe and like, and do let me know if you like this type of content by commenting below because then I'll know what kind of content to make more of. Like if you like this, I'll make more stuff like this.

00:57.49

Kennedy Kennedy

So let's get straight on into it. Look, this is really about what I call the offer rhythm, right? The offer rhythm is a set of things that you do every single month.

01:11.55

Kennedy Kennedy

Right. And these are like the core things. What you're going to do is before next month, you're going to sit down with these four boxes and you're going to write something in each of the boxes. Right.

01:23.50

Kennedy Kennedy

And as long as you follow your these these offer rhythms every single month, you are going to hit your baseline numbers. And the good news is when you do it this way, there's no need for you to be creative every single month or come up with brand new ideas every single month.

01:42.22

Kennedy Kennedy

Because some months you're a bit tired. Some months there's just a lot going on and you haven't got time or the patience or the ideas or the creativity to come up with something new.

01:52.61

Kennedy Kennedy

So I'm going to show you what how you actually create this baseline. right if This is like the baseline of what you need to do. And I'm going to show you a really simple template that you can use to plan your month and make it almost impossible for you to miss your numbers, regardless of your list size. Of course, you might want to make more than 10 grand a month. You might be happy with with half of that or a quarter of that.

02:18.59

Kennedy Kennedy

That's totally cool. Your numbers are your numbers. Before we get into that, I've just made a brand new mini course called Email Marketing Sorted, which is all about how I took one of my offers from making me 27 grand to over $500,000. Same offer, same audience.

02:36.19

Kennedy Kennedy

And how I did it within the first 30 days of someone joining my email list. It's absolutely amazing. The whole course is there for you. Just go to emailmarketingsorted.com. dot com Or if you're watching me here on YouTube, you can scan the QR code that's on screen or click the link that's in the description. That's emailmarketingsorted.com. Almost forgot where I was sending you there.

02:58.67

Kennedy Kennedy

So into today's content, how do we actually do this? So what we're going to do every month You are going to do four things. Every time that I've forgotten to do all four of these things because I've been busy, distracted, I yeah i just didn't plan them the week before the month started.

03:18.01

Kennedy Kennedy

Every time I've missed out, then I have dropped the ball. I have underperformed. We've had, oh, why am my sales low? Why is the bank less full than than it than it has been in the past? It's because I've missed out one of these four things.

03:29.71

Kennedy Kennedy

Just sit down and make the decisions, right? When you make the decision ahead of time, it means future you is going to really, really grateful for past you, right? So there's four boxes that you have to fill in before the end of the month for your next month to be successful. So do this now.

03:48.57

Kennedy Kennedy

And of course, you can even pick up this month right now if if you've got time. So the first box is called a major promotion. This is something that you're going to that gets people directly into your main Roam flagship hire ticket offer.

04:07.07

Kennedy Kennedy

If you've got something which is $1,000, $2,000, $3,000, $5,000 $10,000, something like that,

04:12.77

Kennedy Kennedy

something like that or you've got a membership, which is your main thing you're bringing people into, like your main Roam flagship offer. That's what we need to do every month. We need to have something we do to get people into those things, right?

04:26.89

Kennedy Kennedy

This is designed to be the thing that brings in chunks of cash, either through volume, you can get lots of people into it, or because it's got a higher price. So you're going to make a decision. What is going to be your major promotion? So for me, every month, I'm doing at least a promotion,

04:44.43

Kennedy Kennedy

for our main Roam flagship offer, which is the automated email engine program. We'll do something every single month, some kind of way of getting new people on our list to go, wow, I need to enroll in this.

04:58.78

Kennedy Kennedy

So that's the first thing, a major promotion. Second of these two boxes you need to fill is one to two micro promotions. The idea of these is they're not as big and as involved as the the major macro promotion that we've done um in the previous section.

05:19.73

Kennedy Kennedy

The point of this one is that you want to do something which is going to bring in smaller amounts of money, but they pile up really nicely. And they allow people who are on your list, but they've not yet bought anything,

05:34.26

Kennedy Kennedy

and they allow them to pay something, right? This could be a live mini class. It could be a special offer on some existing recordings that you already have.

05:45.52

Kennedy Kennedy

It could be a promotion for somebody else's offer that you get paid a commission for recommending when people buy. So you're going to do one to two micro promotions. And the idea is they they don't make the huge amounts of money, the large amounts of money that your major promotion did.

06:02.90

Kennedy Kennedy

But all of these small amounts really mount up. They also create variety in the minds of your subscribers. So you're not always just talking about that macro major promotion, that main offer you've got.

06:17.67

Kennedy Kennedy

We call it the Rome offer because all roads lead to Rome. Everything ultimately ends there. And again, with these micro promotions, when people buy them, they're moving closer to buying your Rome offer.

06:28.73

Kennedy Kennedy

So that might be that you have an upsell on the back of it so that they can buy an upgrade to your main offer. Or it might be just that they're now a buyer, so they're much more likely to buy your future things, to buy your flagship Roam offer.

06:43.28

Kennedy Kennedy

So that's two things you've got. The third thing that we're going to do is we're going to have to put in something in another box, which is about audience build activity. Right.

06:54.32

Kennedy Kennedy

We're going to do something every single month. That is going to grow your audience. And that might be you're going to run a new ad campaign. But more likely, it's going to be something that brings in new people to your list, such as you're going to guest on a podcast.

07:15.20

Kennedy Kennedy

You're going to give a training for somebody else's audience and community. You're going to speak at an event. You might attend an event online, offline maybe as well.

07:26.50

Kennedy Kennedy

So that's the third of these four boxes is what's something you're going to do that will build your audience, that will get you in front of brand new people who've never heard of you before.

07:37.71

Kennedy Kennedy

How are you going to do that? We need to do one of those things every single month or else our list is dying. And of course, the more people have on your list, the more people we've got to put these great offers in front of.

07:50.88

Kennedy Kennedy

And the fourth one, please don't forget this one, is what I call a buyer's only offer. This is something that only goes out to the people who've already bought something from you.

08:04.22

Kennedy Kennedy

And the idea is you're offering something that will get them to increase how much they spend with you. Somebody who's already bought something from you is 50% more likely to buy something else from you.

08:19.25

Kennedy Kennedy

And if they've bought from you, they now show that they've what i call they've got a credit card and they know how to use it. okay So we're going to have them use their credit card again. So they've already bought something. One of the major ways that you could increase how much money you make in your business is to get people who spend money to spend more money.

08:37.86

Kennedy Kennedy

So that might be you might offer a coaching program that accelerates their their results and gets them better results from the program they've already bought. they if you If they've already got a self-study version, Is there a coaching version? Is there an accelerator version?

08:51.64

Kennedy Kennedy

Is there a mastermind? Is there something that's going to be taken to the next level? Okay, so that's what we're going to do. We're going to have another offer, which is a buyer's only offer. And if you combine these four quadrants, what's really interesting is you end up with a lot of variety of stuff going on to your email list. it's not just beating them over the head with the same thing over and over again. And also, not everybody in your list is always getting a promotion. So for example, when you're running the buyer's only offer, your non-buyers part of your list are not going to be getting anything that's going to be selling to them.

09:22.48

Kennedy Kennedy

And around all of these four things, We're also going to be sending things like if you make a piece of content, for example, I make this podcast and YouTube channel, I'll also be sending emails out about that. Again, making sure that I'm rebuilding the bank of goodwill with my audience so I'm not just withdrawing from the ATM of my cash machine of my yeah of my list, right just pulling all the the value out of it and not refilling it.

09:47.47

Kennedy Kennedy

So you have to keep refilling that. So you're going to fill this in every single month, those four quadrants. Just to remind you really quickly, ah major promotion, um two one to two micro promotions, usually one, honestly, an audience building activity, and a buyer only offer.

10:03.27

Kennedy Kennedy

Do those things and you have a repeatable system and you'll now be able to know exactly what you are doing every single month without going why the number's coming down. But here's a bonus one.

10:16.90

Kennedy Kennedy

Okay, here's a bonus one. As you are building your audience, every one of the new subscribers you're bringing in is joining your list to get help with what it is that you do.

10:30.36

Kennedy Kennedy

And you know that. That's the reason they join your email list, not because they want more emails, right? What you need to have that point is an automated email engine that turns them into buyers quickly.

10:41.54

Kennedy Kennedy

And that's how, while you've got most of their attention, while they've just joined your email list, is when you can make the most money from every subscriber. So even if you've got a tiny email list and you're not bringing in that many leads, that means every one of those new subscribers really counts, right?

10:58.85

Kennedy Kennedy

And I'm going to outline for you all of the steps that I use to do that in my new mini course that's called Email Marketing Sorted. And as a viewer and listener to this podcast, you can go and get access to that whole mini course for free by going to emailmarketingsorted.com.

11:15.73

Kennedy Kennedy

So that's it for today. In this other video here, I'm going to show you some ways of building your email list that will absolutely that will really, really surprise you. A whole bunch of different ways of grabbing new subscribers and bring them onto your email list. Definitely go check that one out. but I'll see you next week.