This week we are joined by Dan Knowlton to talk about having creative ideas. Dan is a digital and social media marketing expert and has grown Knowlton into a multi award-winning business and has worked with brands like FIFA, Nestle, Citibank, Wahl and even the Eurotunnel! Dan has also got a fair few stamps in his passport as he travels the world to deliver his marketing expertise on stage.
What you will learn...
Why Knowlton are focusing on behind-the-scenes content to show themselves off as a business
How to know what to show your audience
Why Knowlton choose to focus on video content
Why your pitch type changes depending on who the client is
How Dan comes up with such creative ideas
Why doing the right research is such an essential part of the process
Why marketers aren’t really good at ‘empathy’
Why you should start with the weird and wonderful
Whether or not you should walk away from an opportunity
Knowlton’s weirdest idea EVER
Why employing the right people has enabled Knowlton to do their best work ever