100 episodes in, one thing is clear: creativity is still human at its core. For our 100th episode, editor and educator Scott Witthaus returns to reflect on the creative industry, the importance of stepping away, the rise of AI, and why our humanity is still our greatest differentiator. This episode touches on finding clarity and inspiration outside of work, the danger of an “always-on” creative culture, and how AI is changing (not replacing) creative work.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/the-creative-reset/

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(0:00) Mentoring and Industry Insights

(2:58) The Importance of Taking Breaks

(6:02) Travel and Storytelling

(12:33) Mentoring the Next Generation

(15:34) AI's Impact on Creativity

(18:01) Human Touch in Storytelling

(31:12) The Role of AI in Storytelling

(37:09) Human Experience Design and Its Importance

(41:45) The Inspiration Series: Human Stories in Advertising

(48:11) Giving Back: Nonprofits and Community Engagement