In the fast-paced world of today, the tug-of-war between immediate tasks and strategic objectives is relentless. We know the tasks that need to get done. But why don't we do them? In this episode, Oliver Banks uncovers the psychology and neuroscience behind meaningful work and explains how our own brains can prevent us from the most important tasks and activities that we must do. Learn four simple approaches to overcome this, as well as consider the organizational impacts that could be present.

Listen to this episode of the Retail Transformation Show and:

• How the allure of immediate gratification undermines our significant yet demanding tasks.
• Why we continually steer towards simple tasks and where this originates from.
• Why we might suffer from an illusion of productivity.
• What to do if organizational chaos means this is a widespread issue across the company.

Show notes at www.obandco.uk/288.