Let’s be honest, most of us didn’t start our business to follow someone else’s formula. But when it comes to launching, it’s easy to feel like there’s only one “right” way to do it—and if you’re not doing webinars or countdown timers or challenge funnels, you’re doing it wrong.
In this episode, we’re talking about what it really means to launch in a way that feels aligned—not just with your goals, but with your energy, your audience, and your capacity. Whether you’re planning your first launch or reworking an old offer, this conversation will help you map out a path that’s strategic and sustainable.
In this episode, we cover:
- 00:24 Why copying launch formulas doesn’t work anymore
- 01:26 What makes a launch feel like yours
- 02:00 Three launch styles (and how to pick one that fits)
- 02:21 Matching your launch model with your energy + audience
- 05:55 Creating a buyer journey that builds real trust
- 10:54 Ethical urgency and honest timelines
- 17:33 Launching without burning yourself out
Links and resources mentioned:
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>
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