This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons

This re-released episode features Evert de Boer, Managing Partner at On Point Loyalty and CEO of Fidivo, sharing key takeaways from his book “Loyalty Programs and the Currency Effect” and his perspective on loyalty in the travel sector.

Hosted by Aaron Dauphinee.

Show Notes:

1) Evert de Boer

2)Fidivo

3)On Point Loyalty

5) Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points – By Evert de Boer & Xiao Yao Chin

6) A Perfect Spy: A Novel - Book Recommendation

7) Connemara: A Novel - Book Recommendation

8) German Summer Book (but only available in Dutch) - Book Recommendation