In this episode of Content 360, we discuss email marketing and how this marketing tool is beneficial for your business to boost your sales and grow your audience!
We believe email marketing is essential for every business to make sure you speak with your audience with specific demographics by using personalisation and testing. After all, nurturing your audience with email marketing will help you keep their custom.
Talking through our biggest yes and no’s when it comes to how you should be sending your emails, how to reach your specific demographics and the preferred email systems we use for our clients. We hope you put into practice our top tips and spread brand awareness!
Topics covered include:
· Email Marketing, the do’s and dont’s
· B2B and B2C
· Personalisation of target emails
· Testing of target emails
· Segmenting emails to target your audience
· Different email systems to best suit your needs
· Repurposing content into email marketing
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