Alexander Shashou, Co-Founder and President of ALICE joins us to share his journey of building the industry-leading hotel operations platform. With the hotel industry being offline for many years, Alex explains how the delivery of great hospitality has shifted and what your hotel or hospitality business should do about it. Alex also discusses ALICE's acquisition of Go Concierge, acting like an owner at all levels of an organisation, treating technology as a new hire and much more.