The most interesting businesses rarely begin with a perfect plan. They begin with a frustration, something inefficient or broken, and then a harder question: what if we didn't work around the system, but rebuilt it?
Sam Berman, founder of LARC, is doing that to packaging, replacing single-use wood crates with reusable systems for high-value tech. He and Sana explore why legacy industries resist change and the psychology of building something new.
About the Guest:
Sam Berman is founder and CEO of LARC (Logistics Advanced Research Center), a packaging and logistics company rebuilding how valuable technology moves. A former Silicon Valley logistician, he is the author of Militant Mind.
Key Takeaways:
- Legacy industries often resist change less from incapacity than from a "this is how it's always been done" mindset.
- No one builds alone; the confidence to start and the humility to listen are a fine line to walk.
- Listen to the customer first, then engineer the solution. Simple is hard, and usually the point.
- As the founder grows, the company grows; staying stuck as a person keeps the business stuck.
- He's candid that the early grind can become all-consuming, so grounding yourself and your team matters.
Connect With the Guest:
Website: larc.co
Book: Militant Mind: The Psychology of Building What Doesn't Exist
LinkedIn: Samuel Berman
Episode Chapters: (approx.)
[00:00] Welcome to BizBlend: rebuilding a broken system from scratch
[02:00] Why legacy industries resist change, and why that's shifting fast
[05:00] Something broken: loss, resilience, and the entrepreneur's mind
[13:00] No one builds alone: the line between confidence and humility
[16:00] When your inner state shows up in your business
[22:00] The napkin sketch: how LARC began, and listening to the customer
[30:00] Militant Mind: the psychology of building what doesn't exist
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