Artwork for podcast The Content 10x Podcast
How to Create Content with a Video-First Approach
Episode 24728th July 2022 • The Content 10x Podcast • Amy Woods
00:00:00 00:11:26

Share Episode


Have you considered adopting a video-first approach in your marketing?

87% of marketers say video content gives them a positive ROI, according to Wyzowl. That’s up from 33% in 2015!

Trends show video content is on the rise, and many podcasters and radio shows are sidelining audio-only content.

But how does this translate into content marketing? And what are the benefits of taking a video-first approach?

In this episode, we observe how audio-only content is often taking a backseat in favor of combined video and audio, we delve into why this is and look at how content marketers can navigate this change.

Find out:

  • Why YouTube is a great platform for podcasters
  • How a major radio station group adopted a video-first approach
  • The repurposing possibilities from prioritizing video

Important links & mentions:

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week