Have you considered adopting a video-first approach in your marketing?
87% of marketers say video content gives them a positive ROI, according to Wyzowl. That’s up from 33% in 2015!
Trends show video content is on the rise, and many podcasters and radio shows are sidelining audio-only content.
But how does this translate into content marketing? And what are the benefits of taking a video-first approach?
In this episode, we observe how audio-only content is often taking a backseat in favor of combined video and audio, we delve into why this is and look at how content marketers can navigate this change.
Why YouTube is a great platform for podcasters
How a major radio station group adopted a video-first approach
The repurposing possibilities from prioritizing video
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
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