Rachel Traxler is back on the podcast and this time we are diving deep into lead generation — what is actually working right now, what has shifted in the industry, and why waiting around for inquiries to come to you is no longer a strategy. Rachel shares why she still believes Google and SEO are her biggest lead generators, how in-person networking continues to open doors she never expected, and why getting in front of other people's audiences through collaborations and guest blogging is one of the most underutilized tools photographers have available to them.

We also get into the nitty gritty of building social media funnels using ManyChat, why your call to action might not be converting the way you want, and how to think about guiding potential clients down the funnel rather than sending them backwards. Rachel breaks down how she has updated her own contact form and pricing guide process to better serve different types of buyers, and why being transparent and direct with your potential clients is not salesy — it is just good service.

Links & Resources

Take Your Shot:

1. Business Resources: https://takeyourshotcollective.com/business-resources
2. Coaching: https://takeyourshotcollective.com/coaching

Rachel Traxler:

1. Website: racheltraxler.com
2. Instagram: instagram.com/racheltraxler
3. Shop (Digital Products + Done for You Funnels): https://racheltraxler.com/shop