In this episode of the Marketing 4 Business Podcast, Scott shares a personal story about one of his biggest sales failures – selling advertising on plastic toothpicks. What seemed like a great opportunity turned into a lesson that would forever shape his approach to marketing. Through the awkwardness of cold calling and a pivotal interaction with a pub owner, Scott uncovers a vital truth: people buy what they want, not what they need.

This episode is packed with wisdom on how to shift your marketing strategy to focus on desires, emotions, and the language of your customers. Scott challenges listeners to reframe how they present their products and services, ensuring they align with what people truly want. Tune in for a fun story with a powerful takeaway that will inspire you to rethink your approach to selling and connecting with your audience in 2025!

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