Everyone Is Not A Niche - Selling to the Few vs the Many
The prospects in any market we sell to break down in different ways. Most of the time, it breaks down into the Many and the Few, the 80% and the 20%, the average and the extraordinary; and most importantly, the early adopters and the mainstream. This directly affects the potential success of any thought leader, business coach or consultant. As coaches and consultants, we have to CHOOSE who we're going to sell to, because it dictates how we talk to people and how we structure our service. What are the differences between the opportunities we get when we sell to the Few and when we sell to the Many? Why is selling to the Few a better strategy? On this episode, you’ll learn why we shouldn’t be aiming to sell to everyone if we want to run a successful Rockstar Business.