In this episode, Becky sits down with Jim Murphy—performance coach and author—to explore the extraordinary journey behind his book Inner Excellence. What started as a self-published book that sold 8,000 copies over 16 years transformed into a #1 New York Times bestseller after A.J. Brown was seen reading it on the sidelines of an NFL playoff game. Jim shares the behind-the-scenes story of how his book found its way into the hands of professional athletes, the years he spent refining his message, and why he never gave up on the work.

During the episode, you’ll learn:

• About Jim’s journey as an author.
• The various contributing factors that led to Jim’s book, Inner Excellence, becoming a New York Times bestseller for several weeks in a row.
• About the 16 years between the original publication of Inner Excellence and when it really took off in January of 2025.
• What Jim did to keep Inner Excellence in the conversation throughout the years after publication.
• The story of a life-changing moment for Jim.
• What’s different when it comes to marketing Jim’s new book, The Best Possible Life, and what his greatest hopes are for it.

Don’t forget to check out our show notes, which include action steps and resources.

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