On this episode of Investors & Operators, Jordan sits down with Ryan Parker, Director of Marketing at Trivest Partners. Trivest has one of the most dynamic marketing schemes in the M&A industry. On this episode, Jordan and Ryan talk about:

• measuring marketing-led deals
• how to think about content in PE
• the viability of LinkedIn vs. Facebook, Instagram, Twitter

--and so much more.

RYAN PARKER joined Trivest in 2019 as its first Director of Marketing. He leads the integration of systems and processes to modernize firm communications, set strategy, improve design facility, and drive data-enabled decision making at the firm level and across the portfolio. Ryan has extensive experience leading creative production and brand development initiatives within real estate, technology, and sports initiatives. Prior to joining Trivest, Ryan held multiple roles in brand marketing, including Group Creative Director of CAA's golf division, a leading sponsorship consulting agency with clients including Bose, CDW, Farmers Insurance, Zurich and the PGA tour. He holds a BA in Economic Geography and an MS in Real Estate, both from the University of Florida.