In this episode we discuss: Collaborative AI for revenue teams. We are joined by Mylo Portas, CEO of Choras.

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We chat about the following with Donna McCurley:

1. What actually makes a podcast commercially sustainable — beyond downloads and vanity metrics?
2. How do you build creative systems that scale without killing originality?
3. What does it really take to grow an independent podcast network in today’s crowded market?
4. Where do most founders misunderstand the operational complexity of media businesses?
5. Is podcasting still early… or are we already in the consolidation phase?

References

1. https://www.linkedin.com/in/myloportas/

Biography

Mylo Portas is the co-founder of Chora, an award-winning London-based podcast studio and network. He works with global brands, media organisations and creators to build distinctive, story-driven podcasts that cut through. Passionate about the intersection of creativity and commercial strategy, Mylo focuses on building sustainable podcast brands — not just shows.

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Summary

21:10 – Creative excellence vs commercial pressure

27:45 – Scaling systems without losing soul

33:20 – What brands get wrong about podcasts

38:10 – The operational backbone of a studio

43:55 – The future of podcasting

48:30 – Advice for founders building in media