Artwork for podcast The RevOps Review
How to Build Data-Led Outbound with Jordan Crawford, Founder of Blueprint
Episode 12320th February 2026 • The RevOps Review • Cognism
00:00:00 00:25:09

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Jordan Crawford explains the Permissionless Value Prop, a way of combining internal and external data to create outreach that earns attention.

- Why most AI SDR tools produce identical messages

- The limits of firmographic ICPs

- How to define a “paying qualified segment”

- Vertical vs. horizontal GTM trade-offs

- Where RevOps should start with AI

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