When you own a business, you have to be intentional about designing your whole life, including the business because it’s never separate (not that work is for corporate workers, for that matter). In this episode, learn how Lydia Di Francesco, a Stress-Reduced Fat Loss™ Practitioner, has taken her lessons learned through these struggles to come out better than ever.

It was no surprise to me to learn Lydia has a marketing background (well, it kind of was—not sure how I missed that little detail given how long we’ve known each other!) When I think of small businesses I’ve followed, Lydia’s marketing has always been consistent, confident, and well done. 

Whether it’s business models, discovering her ideal client, or sharing how she burned out (and then recovered), her openness in talking about her business journey with a few different kinds of curves along the way is well worth your time.

Be sure to follow Lydia in all the places here:

Website: https://www.fithealthy365.com/

Facebook: https://www.facebook.com/fithealthy365

Instagram: https://www.instagram.com/fithealthy365/

Twitter: https://twitter.com/fithealthy365

LinkedIn: https://www.linkedin.com/in/lydiadifrancesco/

Full episode transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-7-lydia-di-francesco-on-avoiding-burnout-finding-your-niche