Tonya Eberhart shares how she went from selling vacuums door-to-door to becoming a leader in personal branding. She breaks down why your personal story is the key to standing out in today’s crowded market and explains the real difference between rebranding and refreshing. Tonya also talks about common mistakes businesses make when it comes to branding and how to avoid them. Whether you're just starting out or looking to refine your brand, Tonya’s insights will get you thinking about branding in a whole new way!

Chapters

• 00:00:00 – A Story of Transformation Begins
• 00:01:08 – From Door-to-Door Sales to Media Powerhouse - Tonya Eberhart
• 00:01:53 – The Birth of a Revolutionary Branding Idea
• 00:03:07 – Unlocking the True Power of Personal Branding
• 00:04:47 – Navigating the Digital Branding Landscape
• 00:07:11 – The Key to Understanding Your Brand's Core
• 00:12:10 – The Secret to Attracting Your Ideal Customer
• 00:14:33 – Avoid These Common Branding Pitfalls
• 00:17:13 – Crafting a Brand That Truly Defines You
• 00:18:28 – Building a Brand That Resonates and Inspires
• 00:19:53 – How to Showcase Your Brand to the World
• 00:21:10 – The Difference Between Rebranding and Refreshing
• 00:24:57 – Personal Branding vs. Business Branding: The Big Debate
• 00:26:25 – Wrapping Up: Lasting Insights on Branding

Links and Resources

• Tonya on LinkedIn
• Tonya on Instagram
• BrandFace
• Be Bold Branding Podcast
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

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