AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

In this Best of Our Back Catalogue episode, we speak with Kristen Gall about how Rakuten Rewards became one of the world’s largest cashback programs. We explore affiliate marketing, major brand partnerships, global sports sponsorships, and emerging retail trends shaping consumer spending today.

Show Notes:

1) Kristen Gall

2) Rakuten

3) Rakuten US

4) Rakuten Group

5) Rakuten Optimism Conference

6) Marketplace 3.0 – by Hiroshi Mikitani (Author)

7) #36: Rakuten Rewards