In this episode of Coffeez for Closers, we sit down with Alex Machuca—founder of LeadHackers, branding advisor, and proof that true builders never stop building.

From scaling a startup to $500K/month… to bankruptcy… to calling every single customer and rebuilding trust from scratch—Alex’s story is a masterclass in grit, integrity, and relentlessness.

We talk about:

• Losing it all—and why he owned it anyway

• Rebuilding from $2,000 and a $2K course

• Working 18-hour days and loving every second

• Imposter syndrome in the big leagues

• Why delegation saved his business

• Lead gen, brand building, and being a first-time father

One of the rawest, realest convos yet—with a builder who refuses to quit.