Newsletters. If you are a business owner, I’m sure other people have told you that you need to have a newsletter, an email list, and do email marketing. You may already be sending out weekly newsletters now or you’re just too overwhelmed with the thought of all the work needed to send one out. If you are thinking about any of these, then you’ll want to listen to my conversation with Kirsty Fanton because she is going to tell us why email newsletters suck and how you can change your approach for effective growth. She also touches on the topics of why email is so valuable, the problem with newsletters today, getting strategic about email marketing, and measuring email success. It’s one epic episode you won’t want to miss.