Artwork for podcast The Product Boss Podcast
580. "I'm six months into my business. How do I connect with my ideal customer?" | Coaching Session
Episode 58025th April 2024 • The Product Boss Podcast • Jacqueline Snyder
00:00:00 00:52:44

Share Episode

Shownotes

Hey, product bosses. Today's coaching session is a can't-miss for anyone aiming to sharpen their marketing strategies. I’m speaking with Dana of The Hype Girl Supply Co., a champion for fellow product bosses. Dana offers high-quality shipping supplies that not only serve practicality but also boast a cohesive brand aesthetic. Just six months into her entrepreneurial journey, she's off to a strong start. Yet, Dana faces a challenge many of us know too well—feeling her marketing might not be reaching the right customers.

In our session, we're diving deep into the essence of target marketing. We'll explore how Dana can fine-tune her approach to ensure her products not only reach but also resonate with her intended audience. It's about making that crucial connection between product and purchaser that turns casual browsers into loyal customers.

We'll be unpacking strategies to help Dana, and you, our listeners, identify and speak directly to your core customers. This is essential for any product boss looking to thrive in a competitive market. Join us as we help Dana align her marketing with her ambitious goal of supporting other product bosses in scaling their businesses effectively.

Resources:


Connect:

Mentioned in this episode:

HubSpot

Get started for Free with Hubspot CRM

HubSpot 2024

Another Bite

Listen to Another Bite wherever you get your podcasts.

Another Bite Podcast

Links

Chapters

Video

More from YouTube